Colossus SSP’s Post

Curious about how to tap into the growing influence of Gen Z (21+) in the alcohol industry? Don't miss this report by NielsenIQ that sheds light on Gen Z's evolving social habits and buying behavior. At Gratis Intelligence, we're helping brands navigate these trends and connect with this value-driven generation through targeted sampling campaigns. Learn more on our website about how we can help your brand engage and grow with Gen Z. https://bit.ly/3Ugckye #gratisiq #consumersampling

🎉 Fun Fact Friday! 🎉 Did you know? According to recent studies, 52% of Gen Z and Millennials prefer to read direct mail immediately, compared to just 25% for email. 📬✉️ This insight challenges the digital dominance we often associate with younger generations, emphasizing the enduring power of tangible communication. 💡 What are your thoughts on this? Let's discuss! #FunFactFriday #DirectMail #MarketingInsights #MeyerPartners

It's intriguing to see how tangible communication, like direct mail, still holds significant sway among Gen Z and Millennials. This highlights the importance of understanding diverse communication preferences in marketing strategies. While digital channels dominate, the appeal of something physical shouldn't be underestimated. #MeyerPartners #DirectMail #MarketingInsights

Gen Z is redefining the On Premise experience! 2 in 5 Gen Z consumers favor high-energy social occasions, nearly double the British average, and more than a third of these consumers visit the On Premise weekly. As one of the most lucrative and engaged cohorts visiting the On Premise, understanding the modern consumer, their need states, drivers of choice, and behaviours will help inform and shape the new formula for success in 2025 and beyond. 👉 Discover how to engage this key demographic effectively in our latest blog: https://lnkd.in/gVuRJ-yX

In today's digital age, reaching Gen Z consumers requires a different approach that respects their digital behaviours and preferences. https://lnkd.in/gnUkmNRt #DigitalMarketing #BusinessOnCamera #GenZ #CreativeIntelligence

Did you know people over 55 make up 40% of the nation’s spending but are featured in less than 10% of ads? And when they are featured, the images we see don’t truly reflect the actual lives of people in this demographic.   In our latest thought leadership report, we explore Ageism in Media and reexamine what we think we know about Americans over 55.   Read the full report here: https://lnkd.in/ggyaeTde

Years ago, we identified a group of Gen Z personas. Now that some time has passed, we re-evaluated our personas and found 5 new Gen Z personas. Take a look at how they can help your brand connect with a younger generation of consumers. #InfegyInsights #GenZ #SocialListening #ConsumerIntelligence

Sharing my thoughts on how consumer behavior is changing with Gen Z in Forbes.  Drawing from my own experience as a Gen Z entrepreneur with a business targeting my own demographic, I am giving my take on how to understand Gen Z consumer behavior.  My message is clear: understanding Gen Z is crucial for businesses to succeed in the future. However, they defy easy categorization, posing a big challenge with their distinct behaviors and preferences. To overcome this and capture their attention and loyalty, you need to understand their world and speak their language. Link to article in comments.

Want to connect with the next generation of consumers? Decoding Gen Z requires a deep understanding of their values, preferences, and behaviors. Learn effective strategies to engage this influential demographic and stay ahead in the market! #GenZMarketing #ConsumerInsights #MarketingStrategy #NextGenConsumers #KloutMarketing #GenZ

In today's marketing landscape, understanding consumer behavior is crucial. Our CEO of Client Success, Habeeb Mohamed, shares his views on how successful campaigns go beyond knowing what consumers buy to understanding why they buy. This deeper understanding allows for personalized campaigns that resonate with individuals. By focusing on consumer motivations and values, brands can create meaningful connections and drive long-term loyalty. #consumerunderstanding #personalisedAdvertising #NexevoTechnologies #ClientSuccess #digitalMarketing #ConsumerInsights #MarketingStrategy #BrandEngagement #TargetedAdvertising #AudienceUnderstanding #DataDrivenMarketing