Sightlines’ Post

Generation Z — those born between 1998 and 2012 — are less likely to make purchases based on brands, but also less willing to trade quality for lower prices. What should US brands be doing to reach this influential market? A new Consumer Insights report from BCG’s Pascal Enohnyaket, Pamela Lee, and Christine Barton offers strategies and tactics. Read “How Can US Brands Reach Gen-Z?” here. #GenZ #consumers #consumerinsights

With the playing field between private labels and national brands leveling, brands must focus on credibility and meeting consumer needs beyond price. For example, 70% of Gen Z & Millennials believe private labels are just as good as national brands. Is your brand doing enough to maintain equity? Read our full analysis: https://ow.ly/wrsP50SSKWi

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/4aP8X77. #GenZ #consumers #consumerinsights

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/43VmDeC. #GenZ #consumers #consumerinsights

Today we are excited to announce our next generation trend horizons report - Crowsnest - to provide brands and businesses with a transformative birds eye view of powerful sectors, educating on how to identify, inspire and communicate with your consumers. Unlike its predecessors, this new report shines a spotlight on the growing lack of recognition amongst brands in addressing consumer needs which transcend generations. We are, after all, the agency that champions attitude, not age. This new report recognises and categorises consumers into powerful groups, which help brands to understand the role and influence of each of these archetypes, and what drives their spending habits. The first of these new reports explores the major trends driving the home care market for 2024 and beyond. Have we captured your attention? Stay tuned for more details over the coming week, and if you would like to be one of the first to receive our breakthrough new report, early access is available via the link in the comments below. #industrytrends #homecare #trendhorizons

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/4aFhmtQ. #GenZ #consumers #consumerinsights

Brand #loyalty is fading, with more people choosing #private labels. Consumers are #price-sensitive but still care about #sustainability and #wellness. Younger #shoppers and retirees are key markets, and businesses are using #socialcommerce and targeted #marketing to adapt to these #trends. https://lnkd.in/d2Tbq-my

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/43XEFwH. #GenZ #consumers #consumerinsights

Set to become the largest generation with over 2 billion members by 2025, Gen Alpha will soon outnumber all other living generations, reshaping global consumer dynamics for decades. How is your business preparing for this new wave of consumers?  #GenAlpha #FutureOfMarketing #ConsumerTrends #DigitalNatives #BrandStrategy #MarketingInnovation #EmergingMarkets

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/3UaIonr. #GenZ #consumers #consumerinsights