Martin Metzker’s Post

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/4d5a44L. #GenZ #consumers #consumerinsights

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/4aFhmtQ. #GenZ #consumers #consumerinsights

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/3UaIonr. #GenZ #consumers #consumerinsights

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/43XEFwH. #GenZ #consumers #consumerinsights

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/3UcdlHQ. #GenZ #consumers #consumerinsights

Although they’re not the wealthiest segment of the population, Generation Z is willing to spend for what they want. In some retail segments, they’re already responsible for the majority of spending. What do US brands need to know about this group, and what should they be doing to reach them? BCG’s Pascal Enohnyaket, Pamela Ann Lee, and Christine Barton identify strategies and tactics in a new Consumer Insights report. Read “How Can US Brands Reach Gen-Z?” here https://on.bcg.com/43VmDeC. #GenZ #consumers #consumerinsights

Check out this new publication from #mckinsey Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer insights. Here are nine trends that merit close attention.

In business, the C-class segment, often representing the lowest-income consumers, is a powerful yet frequently overlooked demographic that can significantly enhance a company’s exposure and market reach. This segment offers unique opportunities for growth, especially for businesses that prioritize accessibility and affordability. C-class consumers drive demand in volume. By catering to this group with tailored products or services that meet their specific needs, companies can build a loyal customer base and foster strong word-of-mouth promotion within communities. These efforts often translate into widespread exposure, as affordability and practicality resonate with a larger audience. Brands that focus on this segment also stand to benefit from positioning themselves as inclusive and socially responsible, attributes that increasingly influence consumer perceptions across all income levels. Moreover, the innovations created to serve this market—such as cost-efficient solutions or flexible payment options—can later be scaled to higher-income segments. Embracing the C-class demographic isn’t just about market share; it’s about creating meaningful connections and unlocking long-term growth potential. #MarketSegmentation #BusinessGrowth #AffordableSolutions #EmergingMarkets #InclusiveMarketing #CustomerCentric

What about consumer’ trends? Have a look to this interesting article about the NEXT #McKinsey #generations #consumer

📊 What are the key consumer trends shaping 2024? This report by McKinsey & Company identifies nine crucial trends that will redefine the consumer landscape in the coming year. As businesses adapt to these changes, understanding the evolving preferences and behaviors of consumers is essential for staying competitive. 🔑 Have you experienced any of these trends in your retail environments? • Sustainability remains a top priority for consumers, influencing their purchasing decisions and brand loyalty. • Digital integration is becoming increasingly important, as consumers expect seamless experiences across all platforms. • The demand for personalized and meaningful interactions continues to grow, pushing brands to rethink their engagement strategies. 💬 How are you preparing your strategies to align with consumer trends? . . . #ConsumerTrends #MarketInsights #RetailInnovation #McKinsey #BusinessStrategy #Sustainability