bardelia’s Post

The sober-curious movement has hit the mainstream. In 2017, WGSN forecasted the rise of low and no-alcohol drinks as younger consumers began prioritising wellbeing over alcohol consumption, adopting a more mindful approach to their lifestyles. Since Millennials started “going mild”, the sober and sober-curious movement gained significant traction, reaching mass consumer adoption, major publications and content creators’ discussions. This consumer shift has sparked other trends, some of which are already on the rise, including the 4th coffee wave and the growth of ready-to-drink functional beverages. But what‘s next for this trend? Know everything first with WGSN to make more strategic decisions in your work and be a sensation at dinner conversations. Learn more: https://lnkd.in/eFpJj6YW

Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company , which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain: https://lnkd.in/ejgR8R2D Explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/ejjAxzid #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour

Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company , which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain: https://lnkd.in/eMDpkhXG Explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/e2c-hz7s #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour

Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company , which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain: https://lnkd.in/erBAXwQN Explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/e66zB5fD #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour

Four years ago, I started writing this article for my client ASD Market Week. To date, it's the one of the most read articles year over year. In four years, it's been cited by: - YouTube influencer (3.4 Million Subscribers) Matt D'Avella in a piece called is "Is Self-Care Making You A Narcissist?" - Cited by Forbes and numerous media outlets. Why is this article so popular? Because of consumer interest in health and wellness. Also, the topic of #selfcare is subjective. For some people, it's simple luxuries. For others, it's about decadence. And for retailers, it's a lifeline to retail store sales. Putting this trend into the context of a store, across multiple product categories, has helped keep cash registers ringing. Stats: Today, the self-care products industry had an estimated value of $41.2 billion, and is estimated to grow to $81.2 billion by 2023. And as self-care and ritual has become synonymous with wellness, the number grows to $5.6 trillion. That’s astronomical growth. As overall trends in health and wellness continue to expand, the topic of self-care is everywhere. In fact, nearly nine out of 10 Americans (88%) actively practice self-care, and one-third of consumers have increased their self-care behavior during the past year. Feel free to take a read, it's a great piece and all the images (minus screen shots) are taken by me, in actually stores around the country. #contentmarketing #wellnesstrends #retailtrends #ecommerce

Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company , which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain: https://lnkd.in/eygkptnG Explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/eEQKZuqd #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour

Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company , which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain: https://lnkd.in/eQTNwjxR Explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/eHAmiSg8 #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour

Gen Z is Redefining Drinking Culture in 2024! Are we witnessing a revolution in our drinking habits? The data is in, and it's compelling: Over 41% of Americans are aiming to cut back on alcohol this year, a significant 7% jump from 2023. The push is even stronger among the younger crowds, with a giant 61% of Gen Z planning to drink less—an increase of over 50% from last year! Why this shift? It's all about: -Saving money -Enhancing physical health -Making lifestyle changes -Improving mental health -Losing weight Nearly half of millennials are joining this movement too, turning the traditional view of alcohol's place in American culture on its head. While 84% still feel that drinking is deeply embedded in our social fabric, that's a notable drop from just a year ago. Enter the era of #MindfulDrinking. Over a third of Americans now identify as mindful drinkers, choosing to be more intentional with their alcohol consumption. At Basemakers, we're working with brands that are capitalizing on this trend in a big way such as: HOP WTR, Recess, hiyo and more. Excited to see a shift towards health and wellness in our future leaders!

🏎️💨 Who’s driving the sober-curious movement? Millennials and Gen Z are at the forefront, but their motivations differ: ➠ 𝘔𝘪𝘭𝘭𝘦𝘯𝘯𝘪𝘢𝘭𝘴: 50% are choosing mindful alternatives to unwind without the drawbacks—ideal for family time or a night in. ➠ 𝘎𝘦𝘯 𝘡: Prioritizing authenticity and social values, they’re opting for drinks that fit their mindful, socially conscious lifestyles. From health to values, generational shifts are reshaping the future of drinking culture. 🔗 Discover the consumer insights fueling this trend in our blog: https://hubs.la/Q02W_yBh0 #LowAlcohol #AlcoholIndustry #BeverageIndustry #ConsumerInsights #SoberCurious #BrightfieldGroup

Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company , which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain: https://lnkd.in/eSbZ2UJn Explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/eMY-Aw6u #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour