Over a decade working with drinks brands like Patrón, Suntory Global Spirits, Diageo, and Youngs - and as a fan of a good tipple - I’ve seen the industry face huge shifts. From Carlsberg Group closing their Wolverhampton Brewery to Gen Z drinking 20% less than Millennials, it’s clear the market is evolving fast. But with change comes opportunity. At Poppins Agency, we dig deep to uncover what modern consumers really want: ⚖️ 82% of non-alcoholic drinkers still enjoy alcohol—moderation is the trend, not abstinence. 🎩 59% of Millennials regularly choose premium brands—experience-driven indulgence is in demand. ♻️ 35% of buyers prioritise eco-friendly, socially responsible brands—values matter more than ever. We help drinks brands navigate these changes by blending cultural insight, social-first strategies, creative and technology innovation. Whether it’s tapping into the premiumisation trend, creating sustainable connections, or reaching Gen Z on TikTok, we make sure brands stay relevant, resonant, and ready for growth. If you’re thinking about the future of drinks marketing, let’s chat—preferably over a pint (alcoholic or not!). #DrinksIndustry #ConsumerTrends #Innovation #Marketing
Gen Z wants low-or-no, Millennials want more luxe... it’s clear the way consumers are drinking is changing. 🍸 Our latest whitepaper uncorks the trends reshaping the alcohol industry, with insights to keep your brand ahead of the game. Click the link to read now 👉 https://bit.ly/3Vnw8Qu
