🗺️ Todd Kirk’s Post

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Solution Advisory, BrainStorm Inc. | B2B SaaS | Customer Success, Customer Education | Data nerd | Podcaster (SaaS Therapy)

Thanks to Kristen Hayer for having us on The Success League Radio 🎙️ We discussed an impactful topic: how digital education and data-driven strategies are revolutionizing customer success. Alongside Casey Trujillo, we shared insights from our work at BrainStorm and explored the ways we help organizations: ✅ Implement consistent training practices using change management principles ✅ Drive software adoption and organizational transformation ✅ Deliver data-informed, engaging educational experiences We also delved into how companies—especially early-stage ones—can transition from personal interactions to scalable digital solutions while maintaining a balance between emotional resonance and data-driven precision in their training strategies. Some highlights: 🔹 Casey drew inspiration from Tesla 🔹 How to get beyond vanity metrics 🔹 Optimizing persona training strategies for diverse user needs 🔹 Transforming education with microlearning and short-form content to meet B2B customers’ demand for consumer-like experiences. Great conversation!

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