Shannon Howard’s Post

Do you create emotional reactions (in a good way)? Lately I've been taking photos of ads that give me a 'reaction' to help me notice what works. I'm trying to get better because reports show that learning professionals aren't great at marketing (24th out of 24 in a recent study 😱 ) So it was a real privilege last week to help some forward-thinking learning leaders expand their marketing mindset. Especially as it was alongside the ever-sharp James Robinson! 2 takeaways:. 🧠 Marketing deserves more headspace. Most of us spend <5% of our time thinking about marketing, even though it can exponentially amplify the reach and impact of what we create. 50% of Barbie's budget was marketing. Small mindset shifts = big returns. ❤️ Empathy isn’t just for learning programme design. The same audience insights you use to design impactful learning experiences are your secret weapon for compelling marketing. Thank you for having us Cathy Hoy and CLO100! What’s one thing you’ve done recently to develop a marketing mindset? I’d love to hear your ideas! #InspiringPositiveChange #CLO100

I’m thrilled to announce on behalf of our partner, Skillsoft Percipio, an upcoming Leadercamp that could transform your approach to Learning and Development! Join us on December 5th for The Trusted Learning Advisor, led by the insightful Dr. Keith Keating—Chief Learning Officer at BDO and Academic Director at the University of Pennsylvania. 🎯 What You’ll Gain: 🔑 Building Trust: Master strategies to establish and nurture trust with stakeholders. 📊 Identifying Skill Gaps: Learn practical tools to address skill gaps in your organization. 🎯 Aligning Learning with Goals: Connect your L&D initiatives to organizational objectives. 🗣️ Effective Communication: Enhance stakeholder communication to truly understand their needs. 💡 Skill Enhancement: Develop essential technical and soft skills to excel in your role. 💡 Why Attend? This Leadercamp isn’t just a session—it’s a chance to connect with Dr. Keating and a network of like-minded professionals. Expect real-world examples, interactive polls, and a Q&A session designed to enrich your experience. 🚀 Ready to Register? Sign up today on your Percipio site or click below to secure your spot: Register Here: https://lnkd.in/dgkbr-as Tag your colleagues or share this post with anyone who could benefit. Let’s take your L&D strategies to the next level together! #LearningAndDevelopment #TrustedAdvisor #ProfessionalGrowth #Leadership

Happy New Week LinkedIn! Excellence is about not remaining stagnant; It's about embracing growth every single day. Elevate yourself beyond yesterday's achievements, Challenge your limits, and Strive for greatness. Have a blessed week embracing the journey of continuous improvement! -----‐-‐----‐---------------------------------------- I got a new understanding this past week. Let me call it the concept of #delegationoflearning. It's about knowing what you are to learn to do yourself and the things you allow others to learn on your behalf. When do you think you have to draw a line in learning new skills and allowing others to do the rest for you through delegation to ease your Branding? Let's learn from you in the comments. I am Oluwakemi Ajayi, an EdTech Trainer and Edu-Brand Strategist. I help Edu Brands to get SEEN, LOVED, and REMEMBERED using Cutting-Edge Brand Strategies and Technology. P.S. Here's a sneak peek into one of the assessments done by the Kids in the ongoing training on #Canva and #ai Image generation at Giant Strides Kids Tech Academy. You can try out #Quizzizz, it's a very interactive and engaging tool for students assessments. #excellence #growthMindset #newweek #educationalleadership #educationaltechnology

🎓📊 What an incredible experience witnessing our students engage in a collaborative jigsaw learning activity to master marketing metrics! 🙌🏼 Each student team took charge of specific metrics, became an expert, and then shared their insights with their peers. I had the opportunity to witness them teaching their metrics in the form of examples, physical artifacts, and even skits! How creative to see a group come up with a mock-business to present metrics like revenue, profit, return on investment and lead to close ratio. In an ever-evolving field like marketing, the ability to teach and learn from one another is paramount. Our students embraced this ethos wholeheartedly, showcasing the power of collective intelligence. This isn't just about memorizing facts; it's about building a community of learners who can adapt and innovate in real-world scenarios. 💡 Seeing our students take ownership of their learning journey and empower each other along the way is truly inspiring. 🌟 #MarketingMetrics #CollaborativeLearning #StudentEngagement #Teamwork

When we create a course or learning event for everyone, we create it for no one. Who is your target learner? What is their most urgent challenge? What do they aspire to be or do? What obstacles or conditions are in their way to achieving that aspiration that we might problem solve together? These are the types of questions we need to ask ourselves before picking a single session topic or speaker. After sharing the "Snuggie axiom" during a keynote, an attendee approached me. He admittedly was not the target audience for the event - he could see how I designed my presentation and interactions with the target audience in mind AND YET he derived significant value as well. So how is this different than designing it for everyone if everyone gets great takeaways? If your target audience doesn’t get what’s promised to them, if the value proposition of the event falls short because you’ve watered down the soup to try to appeal to everyone — the effect is not just a mediocre evaluation. It impacts RECURRING REVENUE. You cannot grow and scale programs unless target learners feel taken care of. Unless they trust you will deliver on your event promise to them. 👉 Connect with me for strategy, design and results for your next learning event: https://buff.ly/3OnTAcT #learningdesign #educationstrategy #businessoflearning #professionaldevelopment #innovativelearning #earnwithlearning

Just finished the learning path “Develop Your Creative Thinking and Innovation Skills”! #creativityandinnovation

Just finished the learning path “Develop Your Creative Thinking and Innovation Skills”! #creativityandinnovation

Just finished the learning path “Develop Your Creative Thinking and Innovation Skills”! #creativityandinnovation

Stuck on a learning challenge? Want a sounding board to provide feedback on your course design, strategy, or modality? We've got you. Every month, we host Strategy Chats: 25-minute brainstorms with a thought leader from Maestro. Completely free and no sales pitches — we're just here to help you thrive! Walk us through one of your courses for real-time feedback. Share a learning challenge you're trying to solve. Ask us for ideas about upskilling and growing your talent. Whatever you're stuck on, we're here to serve as a sounding board you can trust. Spots fill up quickly (seriously—lightning fast!) for Strategy Chats, so hit the link in the comments to sign up! #learning #learningpartner #learninganddevelopment #traininganddevelopment #learningstrategy

Creative thinking certificate