Sara Berry’s Post

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Helping you educate your teams through microlearning content and videos | Training through Storytelling | The Training Girl ℠

A learning tactic with 0% success rate guaranteed: “Here’s a list of tech specs. Memorize it. Good luck!” 🤯 (Yes, this is the extent of some companies’ product training.) Your employees would rather know: ➔ What were your customers’ lives like before your product stepped in? ➔ What problem does the company’s product solve for your customer? ➔ What does a customer’s life look like now that they have your product or service? ➔ Why should they (employees) care? Your product isn’t just a list of technical features—it’s probably a huge part of the company’s story. Tell the story first, then the details can come afterward. Every employee—from frontline to the CEO—should understand your product’s value (and be able to speak about it in real talk!). P.S. Let me know if you’re using a storytelling approach in your company’s training. I want to dig into this more! #learninganddevelopment #employeetraining #employeeonboarding — 5/100

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