The Perfectionist’s Post

Can you imagine a world where every birthday celebration feels truly magical and unique? A world where the age-old 'Happy Birthday' song transforms into a heartfelt melody, intricately woven with cherished memories and shared moments. Well, in a stroke of brilliance, Mondelez India, alongside the creative geniuses at Ogilvy and Wavemaker, has made this dream a reality with #MyBirthdaySong campaign. Have you ever wondered how a simple jingle, sung in every language, can now capture the very essence of the person being celebrated? Thanks to the power of cutting-edge generative AI tools – AI-generated lyrics, composed music, vocals, and real-time song generation – the team has unlocked the secret to creating personalized birthday songs that touch the soul. But wait, there's more! At the heart of this enchanting journey lies a digital microsite – https://lnkd.in/dviEmWQ8 – a magical portal where you can share the wonders of your loved ones, their unique traits, and treasured memories. We can picture the joy on their faces as they listen to a song specially crafted for them, set to their preferred music genre. From rap to classical, the choices are boundless! The story of #MyBirthdaySong continues to unfold, touching hearts and inspiring millions to embrace the power of personalized gifting. In a world of over 8 billion unique souls, each deserving of celebration, this campaign stands as a beacon of joy and unity. So, as another birthday approaches, make your loved ones feel cherished and adored on their special day with the Cadbury. Let's celebrate the power of love and the joy of giving in the most unforgettable way! Let's raise our glasses to these remarkable minds who have shown us the true magic of personalized gifting! Share your thoughts in the comment section! #AIinGifting #BirthdayTales #PersonalizedMagic #MondelezIndia #Ogilvy #Wavemaker #ShareTheLove #cadbury Cadbury Gifting India https://lnkd.in/djuJDvYh

Celebrations - MyBirthdaySong

Celebrations - MyBirthdaySong

cadburymybirthdaysong.com

Pooja Utreja

Strategist | Ideator | Writer | Social Media Marketing Manager

1y

This is such an amazing campaign! Thank you The Perfectionist for bringing this to my notice! Will surely gonna try this ♥️

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