Booking New Perceptions With Oyo
The Perfectionist
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The Perfectionist
A Digital Marketing Agency focusing on Solutions aimed at positioning your Brand in the Digital Space.
To dispel and address outdated perceptions, OYO launched a new campaign film titled "Kya Baat Kar Rahe Ho" in partnership with creative agency Moonshot . The film aims to highlight that Oyo is not only for couples but also for families, friends, and every type of traveller.
The film features a family on a dining table, and the twist unfolds when the couple declares that they have booked an Oyo for the weekend. Due to outdated perceptions, the elders react with astonishment. The narrative shifts when the family visits an Oyo hotel lobby, where they are impressed by the premium services and elegant surroundings. Through this campaign, Oyo aims to convey that it has something for everyone and to transform perceptions.