The Perfectionist

Can you imagine a world where every birthday celebration feels truly magical and unique? A world where the age-old 'Happy Birthday' song transforms into a heartfelt melody, intricately woven with cherished memories and shared moments. Well, in a stroke of brilliance, Mondelez India, alongside the creative geniuses at Ogilvy and Wavemaker, has made this dream a reality with #MyBirthdaySong campaign. Have you ever wondered how a simple jingle, sung in every language, can now capture the very essence of the person being celebrated? Thanks to the power of cutting-edge generative AI tools – AI-generated lyrics, composed music, vocals, and real-time song generation – the team has unlocked the secret to creating personalized birthday songs that touch the soul. But wait, there's more! At the heart of this enchanting journey lies a digital microsite – https://lnkd.in/dviEmWQ8 – a magical portal where you can share the wonders of your loved ones, their unique traits, and treasured memories. We can picture the joy on their faces as they listen to a song specially crafted for them, set to their preferred music genre. From rap to classical, the choices are boundless! The story of #MyBirthdaySong continues to unfold, touching hearts and inspiring millions to embrace the power of personalized gifting. In a world of over 8 billion unique souls, each deserving of celebration, this campaign stands as a beacon of joy and unity. So, as another birthday approaches, make your loved ones feel cherished and adored on their special day with the Cadbury. Let's celebrate the power of love and the joy of giving in the most unforgettable way! Let's raise our glasses to these remarkable minds who have shown us the true magic of personalized gifting! Share your thoughts in the comment section! #AIinGifting #BirthdayTales #PersonalizedMagic #MondelezIndia #Ogilvy #Wavemaker #ShareTheLove #cadbury Cadbury Gifting India https://lnkd.in/djuJDvYh

With the launch of Tyler, The Creator’s 8th studio album, Chromakopia, Tyler has demonstrated how to get past the clutter of content saturation and win in the attention-based economy. Leaving behind a legacy that will be studied for decades to come. And if you aren’t familiar, you need to get familiar. Tyler, The Creator shattered the mould of traditional marketing by challenging outdated demographic assumptions and focusing on shared values and identity. By defying the notion of catering to "target audiences" defined solely by age, gender, or geography. Tyler aimed to connect deeply with individuals who align with his creative vision and ethos. How Did A Niche Artist Have Such Humongous Impact on the Market?  -By Transcending Categorization Tyler’s seemingly niche appeal has translated into widespread influence because he taped into cultural undercurrents that resonate far beyond his immediate fan base. According to Tyler he is not a musician, rapper or artist, but likes to call himself "creator", hence the name Tyler, The Creator. By building an ecosystem where his art, fashion, and business ventures are interconnected, Tyler creates a brand that feels personal and aspirational. He's not in the music business - he’s in the “creativity business”. His Grammy-winning music and events like the Camp Flog Gnaw Carnival have attracted not only fans but also cultural tastemakers. This ripple effect amplifies his impact, proving that aligning with shared passions and fostering exclusivity can drive massive influence, even for artists outside the mainstream. Tyler makes "niche" the new mainstream. - By Surpassing the Marketing Myopia Tyler, The Creator focused on the essence of his audience’s identity rather than the products he offers. While traditional marketing often emphasises selling features or benefits, Tyler prioritises the shared values and emotional experiences that connect his community. Tyler, The Creator's brand is his genuineness, his capacity to be himself in any situation. While this might seem intuitive for Tyler, it is operable for marketers daring enough to challenge traditional conventions of the marketing orthodoxy and courageous enough to be themselves. For marketers hoping to have the kind of long-lasting cultural influence Tyler has been able to establish as a brand, that is an important lesson to learn. But that requires knowing who you are—not what you do, but who you are and how you see the world. #theprefectionist #tylerthecreator #chromakopia #attentioneconomy #nichetomainstream #modernmarketing #musicculture #tylerlegacy

Are you still sending emails at random times and days? A recent NPdigitalmarketing analysis examined the open rates of over 1.46 billion emails sent over several years to determine the most ideal times and days to send emails. According to the analysis, the best days to send important emails are Tuesday, Wednesday, and Thursday. As for timing, 9 a.m. to 12 p.m. proved to be the most effective. #theperfectionist #digitalmarketingagency #agency #marketingagency #emailmarketing #marketingstrategy #digitalmarketing #emailcampaigns #businessgrowth #marketingtips #emailoptimization

7 Branding Imperatives You Can’t Afford to Ignore Are You Doing These? - Acknowledge that we live in a branded world. - Seize every opportunity to position your company in your customer's minds. - Communicate a strong brand idea over and over again. - Go beyond declaring a competitive advantage. Demonstrate it! - Understand the customers. Build on their perceptions, preferences, dreams, values, and lifestyles. - Identify touch points, any place where customers interface with the product or service. - Use brand identity to create sensory magnets to attract and retain customers. If you have any connection to branding at all, the importance of knowing these branding imperatives cannot be stressed enough. Do you agree? #theperfectionist #digitalmarketingagency #agency #marketingagency #branding #marketing #brandstrategy #customerexperience #businessgrowth #brandidentity #customerengagement

Who did it better? DHL vs Fed Ex. FedEx was creative, while DHL was funny. #theperfectionist #digitalmarketingagency #agency #marketingagency #dhl #fedex #creativemarketing #funnyads #brandbattle #marketinggenius #adwars #agencyingurgaon #brandingagencyingurgaon

Do you have the zeal and talent to work with big brands but haven’t found the right platform or opportunity yet? The Perfectionist is here to change that. We’re offering a platform for driven individuals who may lack exposure but are eager to work with some of the best names in the industry. We’re currently hiring for the following positions: Strategy Head Communication Strategist Art Director Senior Designer (Branding & Packaging) Social Media Lead Senior Videographer Interested candidates can send their resumes to [email protected]

How ChatGPT Ranks/Recommends Websites? What does it take to get your brand noticed in ChatGPT’s responses? A recent NP Digital study recently analysed over 80 factors and found that the following six key elements significantly influence how ChatGPT ranks websites: 1. Brand Mentions The more your brand is discussed across various websites, the higher your chances of being recognised by ChatGPT. 2. Reviews Presence on review sites like G2, Trustpilot, and Yelp, along with a high volume of reviews on Google, plays a crucial role. 3. Relevancy Make sure your brand ranks on Google for keywords related to ChatGPT prompts. For instance, if the prompt is “best accounting software,” your brand should rank for similar terms on Google. 4. Age Older, more established brands tend to show up more frequently, so credibility built over time matters the most. 5. Recommendations How many websites recommend your brand as a solution? The more recommendations, the better. 6. Authority Social media following and backlinks are crucial indicators of your brand’s authority online. To conclude - Optimising for brand mentions, reviews, relevancy, age, recommendations, and authority will set you on the right path to rank on ChatGPT #theperfectionist #digitalmarketingagency #agency #marketingagency #websiteoptimization #brandvisibility #digitalmarketing #seo #brandmentions #onlinerelevance #backlinks #socialmediaauthority #contentstrategy #marketingtips #trustbuilding #onlinecredibility #reviewplatforms #websiteauthority #chatgptranking #agencyingurgaon #brandingagencyingurgaon

Are Instagram Hashtags Still Effective for Engagement in 2024? Hashtags have long been considered one of the most powerful tools for boosting Instagram engagement. But what if you are told that they might not be as effective as you once thought? Recent data from a study of 37 million Instagram posts suggests a different story. Let’s break down what’s really happening with hashtags on Instagram in 2024. The Common Logic Social media experts have always obsessed over hashtags as a must-have strategy for increasing post visibility and engagement. The idea was simple: using popular and relevant hashtags would make your posts more discoverable, leading to more likes, comments, and followers. But is that still true? Not exactly. The Surprising Data Analysis revealed that posts with 11 hashtags or more tend to get the highest engagement rates, closely followed by those with 4 hashtags. Suggesting a shift from previous trends, where using just 1 to 3 hashtags was considered the sweet spot. Why Hashtags Might Not Be Working Like They Used To 1. Instagram Penalizes Spammy Hashtags Instagram has banned over 60,000 hashtags that are deemed spammy or borderline inappropriate. Using even one will drastically reduce your post’s visibility or shadow ban you. 2. Celebrities Don’t Need Hashtags Influencers and celebrities often see massive engagement using some or no hashtags at all. If you’re not already famous, relying on hashtags alone might not be enough. 3. Overusing Hashtags Can Backfire Users are loading their posts with too many generic or irrelevant hashtags. The Instagram algorithm is smart enough to recognise low-quality content, and using repetitive hashtags signals that your post isn’t adding much value. 4. The Problem with Popular Hashtags Massive hashtags like #love, #sunset or #cute appear in over 2.1 billion posts. While they’re popular, they’re also highly saturated, making it nearly impossible for your content to stand out. To Sum Up - In 2024, hashtags still have their place on Instagram, but they’re no longer the golden ticket to engagement they once were. To truly stand out, -Pick a Niche -Focus on Niche Hashtags -Avoid Banned Hashtags -Focus on Content Quality Over Quantity What’s your take on hashtags? #theprefectionist #socialmediatrends #hashtagstrategy #engagementtips #digitalmarketing #contentcreation #instagramgrowth #onlinepresence #creativecontent #marketingagency #brandstrategy #digitalgrowth #performancemarketing #digitalmarketingagency #bestdigitalmarketingagencyingurugram #bestmarketingagencyingurgaon

The Unfair Importance of Headlines The headline is The North Star. The way a headline is crafted will shape the entire perception of a piece of writing. Good headlines get more clicks. It’s obvious. But It's not just about attracting clicks. Headlines have a hidden power to frame how readers interpret and remember the content. They set the stage for how we process the information that follows. Research shows that a headline can direct our focus to specific details, making us more likely to remember those points while glossing over others. Psychologist Ullrich Ecker’s studies demonstrate that even a slight shift in the wording of a headline can distort reader’s understanding and lead them to make different judgments about the content. The impact of misleading headlines is even more profound. Ecker found that readers who encounter headlines that misrepresent an article's details often struggle to correct their initial impressions, even when the article itself presents the facts clearly. This subtle manipulation can lead to lasting biases, affecting how we recall information and form opinions. The takeaway? Headlines matter more than we realize as they shape how we think and what we remember. So next time you craft or read a headline, consider its potential to shape perception and strive for accuracy over excitement. Headlines should inform, not mislead. What’s your take? #theperfectionist #digitalmarketingagency #agency #marketingagency #brandingagency #psychologyofheadlines #headlineimpact #powerofheadline #howtowritegoodheadline #agencyingurgaon #brandingagencyingurgaon #packagingagency #packagingagencyingurgaon

SEO vs PPC vs Traditional Marketing SEO, PPC, and traditional marketing all have the same goal — - to improve brand recognition,  - bring in more customers  - and boost profits However, they are not the same. Here’s a table that outlines their key differences to help you determine which strategy suits your business best: #theperfectionist #digitalmarketingagency #agency #marketingagency #seo #ppc #traditionalmarketing #brandawareness #marketingtips #digitalmarketing #businessgrowth #targetaudience #businessstrategy #longtermgrowth