From DNC Inspiration to Legal Branding: How Running a Personal Branding Campaign is Like Running for President I was so inspired after watching last night's DNC; it was nothing like I expected! Patti LaBelle’s performance had me in tears. And Doug Emhoff's corny early-morning voice mail, trying to sound cool while setting up a blind date with Kamala, just warmed my heart. And Barack Obama was incredible, but Michelle—wow, she was just freakin’ amazing! Now, as I reflect on all that, it hit me: running a personal branding campaign as a solo attorney isn’t all that different from running a presidential campaign. Yeah, you heard that right. It might sound like a stretch, but stick with me. First off, both campaigns are about positioning. Just like a presidential candidate needs to carve out a unique space in the minds of voters, you, as a solo attorney, need to establish your unique value proposition. Why should clients choose you over the next attorney? What's your "platform"? Whether it's your deep expertise in a niche area of law, your commitment to client communication, or your innovative approach to problem-solving, this is your chance to own your narrative. Then there's the matter of visibility. A presidential candidate isn't getting anywhere if they're not out there shaking hands, kissing babies, and getting their message in front of as many eyeballs as possible. The same goes for you. Except, instead of shaking hands and kissing babies, you're writing blogs, engaging on LinkedIn, and maybe even speaking at local events. The goal is to make sure that when someone thinks of your area of law, they think of you. Now, let's talk about trust. Candidates have to earn the public's trust, often by demonstrating their experience, integrity, and authenticity. You, too, need to build trust with potential clients. This might be through case studies, testimonials, or simply by consistently showing up with valuable content that speaks to your audience's needs. They need to feel like you're not just a lawyer, but *their* lawyer-the one who understands their problems and can guide them to the best solutions. Finally, there's the follow-through. Winning the election-or, in your case, securing that client-is just the beginning. Once you've got them, you have to deliver on the promises you've made. This is where you prove that the trust they've placed in you is well-deserved, by providing excellent service and results. So, when you're thinking about your personal branding campaign, imagine you're running for office. Your clients are the voters, and you're campaigning for their trust and business. Just remember: it's not about being everything to everyone; it's about being the right choice for those who need exactly what you offer.
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Why do mid-size law firms seek out CMO2Go? They seek us out because our fractional marketing support is designed exclusively for law firms, and handles their most urgent and important marketing needs with a team of veteran legal marketers. Here’s how we’ve supported our clients lately - ▶ By handling an urgent need - A mid-sized firm contacted us in a bit of a panic because they needed support responding to an urgent RFP for a critical client within two weeks. Our team of veteran marketers, who have expertise working on RFPs for global mega firms, collaborated with their legal team to draft and edit responses to the varied questions. In addition, our expert coached our client on what companies look for in RFP responses and created content that they could use in this instance and in the future. Our client was named to the panel and also expanded their work with their client. ▶ By building a plan - We created strategic plans for a mid-size law firm's new office and a critical industry team, meeting with two groups of lawyers to guide them through CMO2Go’s marketing planning process. Our process, which focuses on pragmatic growth, resulted in realistic marketing plans that we’re now executing with the firm’s in-house team. ▶ By being their extra hands - Our client planned to grow and wanted to update their messaging accordingly, but needed more hands on the project to get it done. CMO2Go began by conducting competitive analyses in their current and new locations. Using what we learned, we created their brand personas and psychographics, and then our design team produced their new visual identity including logo, color palettes and typography. Finally, we tied it all together with consistent messaging for the firm and for each practice, ensuring it all reflected the firm's new brand and personality. ▶ By bridging a gap - We routinely mentor junior marketing team members and act as the fractional senior marketing executive for some of our clients. And, if a senior member of the marketing team leaves, our veteran legal marketing team can bridge the gap to keep the marketing momentum going while our clients recruit, hire and onboard a new person. Our firm may be called CMO2Go - but our clients say we produce results that last long after we’re gone.
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Company Secretarial Officer | Business Lawyer - I assist New Founders and existing Business Owners formalize their Business legally, obtain relevant licenses & permits to operate and secure their Intellectual Property.
I have observed lately that most names are not available anymore for Registration/Incorporation at the the Corporate Affairs Commission. I am not sure if this is a general observation though. If yes, please drop your observation in the comment section. This is also almost the same with trademark registrations too so I have something to say about this. I think smart business owners and founders are already making smart moves to formalizing their business ideas, protecting their brand and this to me is a very good development. However, there are still some business owners that have decided to wait until after 5 years before they would decide to proceed with the registration. Trust me, this is not a good move at all. Apart from the fact that not registering your business or your company while operating is non-compliance with regulations and could have consequences, it could also lead to loss of grant opportunities and even the loss of the name. My advise is this; As soon as you start the business or the founded the start-up and you are sure about operating it, formalize it by registering or incorporating it with the Corporate Affairs Commission before you start printing flyers and labels. Also, identify your unique brand identity and protect it by trademarking it. PS: Most of my connections here do not know that I am an expert in assisting Business Owners and Founders in formalizing their business ideas and protecting their brands. Well, this is part of my expertise and services and I now have over 100 clients in that space. Do you have a business venture/idea in mind? Send me a DM now for all the legal assistant you need to actualizing your dream Company.
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The Power of Personal Branding for Attorneys In the fast-paced world, we live in today, personal branding has become a crucial aspect of professional success. Whether you're a solopreneur or part of a larger organization, building your personal brand can profoundly impact your career. This is especially true for attorneys, who rely on establishing trust and credibility with their clients. #attorneydigitalmarketing #personalbranding #personalbrandingforattorneys
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Fractional marketing solutions for midsize law firms. I love helping my law firm clients with their urgent marketing needs and then digging into the important marketing projects that they haven’t been able to see to yet.
Did you know that CMO2Go exclusively works with law firms - and our team of veteran legal marketers has expertise working on RFPs for global mega firms, alongside other sophisticated marketing and business development tactics? 👇 Read more about how we've supported law firms as they grow below.
Why do mid-size law firms seek out CMO2Go? They seek us out because our fractional marketing support is designed exclusively for law firms, and handles their most urgent and important marketing needs with a team of veteran legal marketers. Here’s how we’ve supported our clients lately - ▶ By handling an urgent need - A mid-sized firm contacted us in a bit of a panic because they needed support responding to an urgent RFP for a critical client within two weeks. Our team of veteran marketers, who have expertise working on RFPs for global mega firms, collaborated with their legal team to draft and edit responses to the varied questions. In addition, our expert coached our client on what companies look for in RFP responses and created content that they could use in this instance and in the future. Our client was named to the panel and also expanded their work with their client. ▶ By building a plan - We created strategic plans for a mid-size law firm's new office and a critical industry team, meeting with two groups of lawyers to guide them through CMO2Go’s marketing planning process. Our process, which focuses on pragmatic growth, resulted in realistic marketing plans that we’re now executing with the firm’s in-house team. ▶ By being their extra hands - Our client planned to grow and wanted to update their messaging accordingly, but needed more hands on the project to get it done. CMO2Go began by conducting competitive analyses in their current and new locations. Using what we learned, we created their brand personas and psychographics, and then our design team produced their new visual identity including logo, color palettes and typography. Finally, we tied it all together with consistent messaging for the firm and for each practice, ensuring it all reflected the firm's new brand and personality. ▶ By bridging a gap - We routinely mentor junior marketing team members and act as the fractional senior marketing executive for some of our clients. And, if a senior member of the marketing team leaves, our veteran legal marketing team can bridge the gap to keep the marketing momentum going while our clients recruit, hire and onboard a new person. Our firm may be called CMO2Go - but our clients say we produce results that last long after we’re gone.
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The success of a law firm goes far beyond the expertise of its attorneys. It relies on an intentional culture and an engaged team that is committed to the firm’s vision and actively contributing to business growth. If your team is not engaged with your law firm’s vision, not committed to getting results, and not moving the needle in your business — it’s likely because they are not engaged. How do you get them on board? Internal marketing. In one of our most popular blogs, you'll learn: ➡️ What internal marketing is for your law firm ➡️ The importance of internal marketing in your law firm ➡️ Examples of internal marketing strategies Check it out today: https://bit.ly/48Z00Ya
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Ethical Marketing Partner for Law Firm Growth | Tailored Legal Marketing Strategies to Grow your Law Firm, Attract High-Profile Clients & Strengthen Your Brand | Founder of Ethos Leads, LLC
Why Should You Care About Branding? Because most of your potential clients research law firms online before hiring. Your brand is often their first impression. Make it count. The 13 Strategies That Actually Move the Needle 1. Make Trust Your Foundation You know what keeps clients coming back? Trust. Here's how to build it: Do what you say you'll do, when you say you'll do it Keep your ethical standards sky-high 2. Treat Every Client Like They're Your Only Client Think about your last amazing customer service experience. Explain complex legal matters in plain English Ask for feedback (and actually use it) Answer calls and emails promptly 3. Stand for Something What makes your firm different? Tell clients exactly how you'll solve their problems Pick your specialty and own it Define who you serve best 4. Tell Your Story Your brand is the story you tell: Share real client success stories Focus on outcomes, not processes Use everyday language, not legalese 5. Look the Part First impressions matter. Your visual brand should be "professional" but not "stuffy" Use consistent colors everywhere Make sure everything matches, from your business cards to your coffee mugs 6. Build a Website That Works Your website isn't an online brochure. It's your 24/7 salesperson Make it lightning-fast Ensure it works perfectly on phones Include clear "Contact Us" buttons on every page 7. Share What You Know Show clients you know your stuff Write helpful blog posts about common legal issues Create guides that answer frequent questions Host webinars that solve real problems 8. Get Social (Where It Matters) Don't waste time on every social platform. Focus where your clients are: LinkedIn for B2B connections Facebook for family law X for quick updates 9. Guard Your Reputation Good reviews ones build trust Respond to reviews (good and bad) within 24 hours Fix problems before they become public issues 10. Make Reviews Work for You Happy clients are your best marketers: Ask satisfied clients to share their experience online Share great testimonials everywhere Make it simple to leave a review 11. Show Up Where It Counts Be visible where your clients and peers gather Speak at industry events Join local business groups Volunteer in your community 12. Partner Smart Team up with professionals who complement your practice: Real estate agents for property law Financial advisors for estate planning Business coaches for corporate law 13. Turn Referrals Into Gold Word of mouth is your most powerful tool: Thank referral sources personally Keep them updated on case progress Make their clients rave about you Your Next Steps: - Pick three strategies from this list - Implement them over the next 30 days - Measure what works - Repeat what gets results Remember: Your brand isn't what you say it is. It's what your clients say it is. Make every interaction count.
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🌟 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐥𝐚𝐰 𝐟𝐢𝐫𝐦’𝐬 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥? It’s not just about a logo! Discover how to craft a unique identity that resonates with clients and builds trust. Dive into our latest blog post to explore the full spectrum of legal branding! #LegalBranding #LawFirmMarketing #BrandIdentity #ClientExperience #DigitalMarketing #Lawyers #BrandStrategy #Trust #CommunityEngagement #ContentMarketing #LegalProfession #MarketingTips #SmallBusiness #LawFirmGrowth #Fyntix
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