Why do mid-size law firms seek out CMO2Go? They seek us out because our fractional marketing support is designed exclusively for law firms, and handles their most urgent and important marketing needs with a team of veteran legal marketers. Here’s how we’ve supported our clients lately - ▶ By handling an urgent need - A mid-sized firm contacted us in a bit of a panic because they needed support responding to an urgent RFP for a critical client within two weeks. Our team of veteran marketers, who have expertise working on RFPs for global mega firms, collaborated with their legal team to draft and edit responses to the varied questions. In addition, our expert coached our client on what companies look for in RFP responses and created content that they could use in this instance and in the future. Our client was named to the panel and also expanded their work with their client. ▶ By building a plan - We created strategic plans for a mid-size law firm's new office and a critical industry team, meeting with two groups of lawyers to guide them through CMO2Go’s marketing planning process. Our process, which focuses on pragmatic growth, resulted in realistic marketing plans that we’re now executing with the firm’s in-house team. ▶ By being their extra hands - Our client planned to grow and wanted to update their messaging accordingly, but needed more hands on the project to get it done. CMO2Go began by conducting competitive analyses in their current and new locations. Using what we learned, we created their brand personas and psychographics, and then our design team produced their new visual identity including logo, color palettes and typography. Finally, we tied it all together with consistent messaging for the firm and for each practice, ensuring it all reflected the firm's new brand and personality. ▶ By bridging a gap - We routinely mentor junior marketing team members and act as the fractional senior marketing executive for some of our clients. And, if a senior member of the marketing team leaves, our veteran legal marketing team can bridge the gap to keep the marketing momentum going while our clients recruit, hire and onboard a new person. Our firm may be called CMO2Go - but our clients say we produce results that last long after we’re gone.
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Fractional marketing solutions for midsize law firms. I love helping my law firm clients with their urgent marketing needs and then digging into the important marketing projects that they haven’t been able to see to yet.
Did you know that CMO2Go exclusively works with law firms - and our team of veteran legal marketers has expertise working on RFPs for global mega firms, alongside other sophisticated marketing and business development tactics? 👇 Read more about how we've supported law firms as they grow below.
Why do mid-size law firms seek out CMO2Go? They seek us out because our fractional marketing support is designed exclusively for law firms, and handles their most urgent and important marketing needs with a team of veteran legal marketers. Here’s how we’ve supported our clients lately - ▶ By handling an urgent need - A mid-sized firm contacted us in a bit of a panic because they needed support responding to an urgent RFP for a critical client within two weeks. Our team of veteran marketers, who have expertise working on RFPs for global mega firms, collaborated with their legal team to draft and edit responses to the varied questions. In addition, our expert coached our client on what companies look for in RFP responses and created content that they could use in this instance and in the future. Our client was named to the panel and also expanded their work with their client. ▶ By building a plan - We created strategic plans for a mid-size law firm's new office and a critical industry team, meeting with two groups of lawyers to guide them through CMO2Go’s marketing planning process. Our process, which focuses on pragmatic growth, resulted in realistic marketing plans that we’re now executing with the firm’s in-house team. ▶ By being their extra hands - Our client planned to grow and wanted to update their messaging accordingly, but needed more hands on the project to get it done. CMO2Go began by conducting competitive analyses in their current and new locations. Using what we learned, we created their brand personas and psychographics, and then our design team produced their new visual identity including logo, color palettes and typography. Finally, we tied it all together with consistent messaging for the firm and for each practice, ensuring it all reflected the firm's new brand and personality. ▶ By bridging a gap - We routinely mentor junior marketing team members and act as the fractional senior marketing executive for some of our clients. And, if a senior member of the marketing team leaves, our veteran legal marketing team can bridge the gap to keep the marketing momentum going while our clients recruit, hire and onboard a new person. Our firm may be called CMO2Go - but our clients say we produce results that last long after we’re gone.
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📢 New Article Alert: Stay Ahead with 2024's Top Legal Marketing Trends! In the fast-paced legal industry, keeping up with marketing trends is crucial for staying competitive. Our latest article highlights key trends for 2024 that law firms need to embrace to enhance their brand presence, attract more clients, and boost client satisfaction. 🌟 Discover insights on personalized marketing materials, sustainable products, digital brochures, and much more. Don't miss out on these game-changing trends that can take your firm to the next level! 🔗 https://lnkd.in/dfznVaQV #LegalMarketing #LawFirm #MarketingTrends #2024Trends #ClientEngagement #BrandBuilding
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What Lawyers Need to Know About Law Firm Marketing Companies #legalleadsgroup #lawfirms #marketing #digitalmarketing #traditionalmarketing #followus
Things to Ask Law Firm Marketing Companies - Legal Advertising
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Digital marketing for attorneys doesn’t have to be complicated, secretive, or time-consuming. At LawLytics, we take pride in educating our members on how you can reach your growth goals using your law firm’s website and without having to stretch your budget. In this blog series, we cover the three pillars of powerful law firm websites so that you can get a better understanding of what your website needs – and what it doesn’t. Read our latest blog for pillar two of our three pillars of powerful law firm websites: Clear Branding and Messaging. https://lnkd.in/gvCihYt6 #TipTuesday
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Strategic Marketing Solutions: Revolutionizing Law Firm Marketing with Fractional Directors In the article "Eight Reasons Why Small and Mid-Size Law Firms Should Hire a Fractional Marketing Director," the importance of strategic marketing in law firms is underscored. Recognizing the challenges faced by small and mid-size law firms in implementing effective marketing strategies due to limited resources and time constraints, it is imperative to find innovative solutions. A fractional marketing director offers a solution by providing high-level expertise without the hefty price tag of a full-time executive. This professional acts as a strategic advisor, guiding law firms in business development and revenue generation. They assist in devising tailored marketing strategies, aligning initiatives with business objectives, and maximizing impact while staying within budget constraints. Read more: https://lnkd.in/ej-2cd8i
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Building a strong online presence is crucial for legal professionals today. At BSD Legal, we specialise in legal marketing services designed to help law firms like yours develop a distinctive brand and attract more clients. Our article covers how to: ✅ Build a unique brand identity 🚀 Grow your online visibility 🎯 Attract and retain the right clients Whether you're a small practice or a larger firm, our proven strategies can help you achieve lasting success in the digital world. https://bit.ly/3NADs7E #LegalMarketing #LawFirmMarketing #BrandDevelopment #DigitalMarketing #LawFirmGrowth
Legal Marketing Services - Developing your brand - Bark Street Digital
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Building a strong online presence is crucial for legal professionals today. At BSD Legal, we specialise in legal marketing services designed to help law firms like yours develop a distinctive brand and attract more clients. Our article covers how to: ✅ Build a unique brand identity 🚀 Grow your online visibility 🎯 Attract and retain the right clients Whether you're a small practice or a larger firm, our proven strategies can help you achieve lasting success in the digital world. https://bit.ly/3NADs7E #LegalMarketing #LawFirmMarketing #BrandDevelopment #DigitalMarketing #LawFirmGrowth
Legal Marketing Services - Developing your brand - Bark Street Digital
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Building a strong online presence is crucial for legal professionals today. At BSD Legal, we specialise in legal marketing services designed to help law firms like yours develop a distinctive brand and attract more clients. Our article covers how to: ✅ Build a unique brand identity 🚀 Grow your online visibility 🎯 Attract and retain the right clients Whether you're a small practice or a larger firm, our proven strategies can help you achieve lasting success in the digital world. https://bit.ly/3NADs7E #LegalMarketing #LawFirmMarketing #BrandDevelopment #DigitalMarketing #LawFirmGrowth
Legal Marketing Services - Developing your brand - Bark Street Digital
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Building a strong online presence is crucial for legal professionals today. At BSD Legal, we specialise in legal marketing services designed to help law firms like yours develop a distinctive brand and attract more clients. Our article covers how to: ✅ Build a unique brand identity 🚀 Grow your online visibility 🎯 Attract and retain the right clients Whether you're a small practice or a larger firm, our proven strategies can help you achieve lasting success in the digital world. https://bit.ly/3NADs7E #LegalMarketing #LawFirmMarketing #BrandDevelopment #DigitalMarketing #LawFirmGrowth
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Account & Project Director at Clockwork | Branding, Websites & Marketing for Professional Service Firms
Stefanie Marrone, what a great checklist of reminders for changing your firm's name! In my experience, the following two points also help with the planning and approving of a name change: 1. The firm's legal name is often different from its "marketing" name. Firms can shorten or abbreviate their name as it appears in the logo and marketing text but maintain the full legal name for formal documents. 2. Consider how people internally and externally currently refer to your company and how you want them to refer to your firm for consistency. https://lnkd.in/eJZfsX9H
Best Practices for Announcing a Law Firm Name Change | The Social Media Butterfly
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