Fractional marketing solutions for midsize law firms. I love helping my law firm clients with their urgent marketing needs and then digging into the important marketing projects that they haven’t been able to see to yet.
Did you know that CMO2Go exclusively works with law firms - and our team of veteran legal marketers has expertise working on RFPs for global mega firms, alongside other sophisticated marketing and business development tactics? 👇 Read more about how we've supported law firms as they grow below.
Why do mid-size law firms seek out CMO2Go? They seek us out because our fractional marketing support is designed exclusively for law firms, and handles their most urgent and important marketing needs with a team of veteran legal marketers. Here’s how we’ve supported our clients lately - ▶ By handling an urgent need - A mid-sized firm contacted us in a bit of a panic because they needed support responding to an urgent RFP for a critical client within two weeks. Our team of veteran marketers, who have expertise working on RFPs for global mega firms, collaborated with their legal team to draft and edit responses to the varied questions. In addition, our expert coached our client on what companies look for in RFP responses and created content that they could use in this instance and in the future. Our client was named to the panel and also expanded their work with their client. ▶ By building a plan - We created strategic plans for a mid-size law firm's new office and a critical industry team, meeting with two groups of lawyers to guide them through CMO2Go’s marketing planning process. Our process, which focuses on pragmatic growth, resulted in realistic marketing plans that we’re now executing with the firm’s in-house team. ▶ By being their extra hands - Our client planned to grow and wanted to update their messaging accordingly, but needed more hands on the project to get it done. CMO2Go began by conducting competitive analyses in their current and new locations. Using what we learned, we created their brand personas and psychographics, and then our design team produced their new visual identity including logo, color palettes and typography. Finally, we tied it all together with consistent messaging for the firm and for each practice, ensuring it all reflected the firm's new brand and personality. ▶ By bridging a gap - We routinely mentor junior marketing team members and act as the fractional senior marketing executive for some of our clients. And, if a senior member of the marketing team leaves, our veteran legal marketing team can bridge the gap to keep the marketing momentum going while our clients recruit, hire and onboard a new person. Our firm may be called CMO2Go - but our clients say we produce results that last long after we’re gone.
Jeremy Goldman
1mo
It sounds like CMO2Go is doing some impressive work specializing in legal marketing. Handling urgent RFPs under pressure and mentoring up-and-coming marketers shows they're not just filling a temporary need but really embedding themselves as a crucial part of their clients' strategies. 👏🏻👏🏻
Beth Granger
1mo
I love that you shared some real life examples, because it helps me envision who I may be able to introduce to you and it will help your prospects see themselves and their need for you.
Drew Neisser
1mo
The services you provide are pretty awesome — love how focused you are; it means you can really help the firms that need to fill a gap.
Laurel Carpenter
1mo
Erika Steinberg I think that your expertise in executing sophisticated tactics like responding to RFPs for global mega firms sets you apart. A lot of law firm marketing websites that I see are all about quick, cheap, fast and easy, but your clients need a more sophisticated, quality approach to succeed.
Kevin Perlmutter
1mo
I love how your work is specialized, and how you provide the kinds of services that most of your clients don't have in house, Erika.
Robert Weiss
1mo
Your clients saying you produce results that last long after you’re gone is definitely a great compliment! Kind words like these fuel the passion to continue doing good work.
I love that we can help firms deliver on their strategic objectives because when we were in house we saw how competing priorities diluted critical initiatives. CMO2Go gives firms an option to ensure that critical initiatives get the full focus they require to be successful.
Jason Myers
1mo
Hey Erika Steinberg--what would you say is the common struggle your clients have to make progress that causes them to reach out to you?
Meg Pritchard
1mo
Great work and results for your clients Erika Steinberg! What sticks me as the through-line in all of these examples is the way you're able to fit seamlessly into the firms you work with. We both know that's not easy to do with firms, especially since you often work at the intersection of the marketing department and the lawyers.
Senior Brand & Creative Consultant | I help investors, founders, and CMOs shape and build winning brands | Ex-Google, Walmart, Yahoo
1moExpert team augmentation is such a critical offering, I think Erika Steinberg. CMO2Go,Inc.'s ability to swoop in there strategically and surgically to add instant value by shoring up gaps is a big reason why I've referred you forward several times!