Firesign | Enlightened Legal Marketing’s Post

⚖️ Stand Out in the Legal Space 💼 Building a strong brand is the key to success in the competitive #Legal industry. This article shares expert strategies to help legal professionals establish trust, connect with clients, and grow their practice. From content marketing to thought leadership, discover actionable insights to set your firm apart. 📖 Read more: https://lnkd.in/g34yyM66 #LegalMarketing #BrandBuilding #LawFirmMarketing #LawyerMarketing #MarketingForLawyers #LegalMarketingAgency #BrandAwareness #Branding #BrandMarketing

Your Legal Brand is the totality of what your clients experience. This can be split into 2 components: Label and Fable 1. Label This refers to all the visual elements of your firm. Think things like: ↪ Your Website ↪ Your Social Media Posts ↪ Your Business Card ↪ Your Copy and Taglines ↪ The Look and Feel of your Office 2. Fable This refers to the external aspects of your legal brand. Things seen from outside. Examples like: ↪ Customer Experience ↪ Trust ↪ Client Relationships ↪ Your Ads (important) ↪ Your Sales To build (and grow) a solid legal brand ... you need to think 360 degrees All the way from the ground up And the best way to do that is through strategy. A Legal Brand Strategy gets you clear on your 👉 Point of View 👉 Client Value 👉 Competitive Advantage and so much more I'll be sharing how to create a legal brand strategy soon Or you can reach out to me if you need one p.s I'm giving 10 sessions away for free

Here is why personal branding is so important for attorneys and some strategies to build a strong personal brand. #lawfirmmarketing #legalmarketing #attorneymarketing #lawyermarketing

Strong branding is key for business success, even for law firms. It sets you apart from competitors and builds client trust. Discover key strategies for law firms to enhance their brand! #branding #lawfirms

Launching a new brand without consulting with a lawyer 😳? Definitely a risk that will cost you 🥺 An entertainer retainer client of us launched a new brand & began selling tickets. He never consulted with me or anyone at the firm. The moment I got to hear about this was when a 7 days cease & desist letter ✉️ was served upon him. The firm swung in to see how we could handle the crisis as the show must go on. Bearing that in mind, first thing was to get a new name, search for availability at the trademarks registry & proceed to register it. Then, redesign the logo to go along with the new name. If there’s one thing I appreciate about that letter sent to our client was simply the fact that they learnt that you don’t just register your mark and leave it idle. You must also protect your mark from unauthorized users so it doesn’t mislead the public and thereby profiting the unauthorized users. I guess he & his team have learnt a lesson and trust me, it’s always impactful when these entertainers learn via their mistakes how to properly do business. They will be the ones educating their fellow entertainers on the importance of registering their brand names with the trademarks registry before launching a new brand. If you find this helpful, kindly share and tag any brand owner to this post 🙏. 👇 If you like this legal tidbit I just shared, then send me a connection request right away or follow me for more 🙂. I share legal tidbits from my experiences in the Intellectual Property, Corporate and Commercial spheres of law.

BrandNews: Are You Using Your Own Artwork As Your Logo? You are in control of your brand’s legal risk. 😯 Doing things on the cheap is a way of life for many startups. Sometimes being penny-wise is pound-foolish. 💸 My marketing friends can tell you all the many reasons an investment in them to create a logo is money well spent. Maybe one of them will write this post and link to it in the comments. In addition to the marketing reasons, there are legal reasons not to take your drawing and use it as your #logo. While you clearly own the image you drew from your imagination, that does NOT give you the right to use the image as a brand. They’re two different things. Under trademark law, the main question is whether your use of an image could confuse the public into believing there is a connection between your company and some other company. Your ownership of the drawing is irrelevant. The phrase “but I didn’t know” is the reason I started my firm. I heard this phrase so many times from small companies when I worked for big firms and represented the large companies. These small companies were taking chances by operating in unknown conditions. This risk was not necessary, and I want to show them the way to certainty. My mission is to inform, educate and represent small and mid-sized companies in the world of intellectual property, and specifically #brand rights. My purpose is to remove obstacles and reduce the friction that may prevent you from conducting business as you wish. Informing and educating are so important, because IGNORANCE IS NOT AN EXCUSE! ---------------------   Have you had your brand cleared by a legal expert? Do you have other #trademark concerns? We’d love to talk to you about your trademark/ #brandprotection issues. Call us today at 678-965-3268. 📞 #brandwarningsigns

Most of you probably shouldn’t hire me. But it’s not what you think. It’s not me. It’s you. Not in a bad way. In a very good way. Especially if you take the long view. You have a lot to build. And a lot to invest in. And you wouldn’t want to put the cart before the horse. And the horse is your IP attorney. Have you vetted your name with them? Registered with the USPTO? Do you own the trademarks and urls? There’s two ways to go here. You can hire me to work through it all for you, or you can do it yourself. And it’s really a matter of budget. Which is why most of you shouldn’t hire me. Notice I said most. Because it’s not appropriate use of your funds or time… yet. Here’s what is appropriate. Find an IP attorney. You need them for every step of the branding process. They are the final say in your brand defensibility. I’ll share with you my favorite firm, based out of California. The best of the best. Branfman Mayfield Bustarde Reichenthal LLP I recommend all of my potential clients to them. If you are building a brand, you need an IP attorney. It’s better to contact them sooner than later. You don’t want to waste time and money only to have to rebrand when you can’t get the trademark. What are you waiting for?! PS Malachite bracelet courtesy of Seth Yakatan PSS Want 20 minutes of free brand coaching? Book a brand review today!

When a client I had previously worked with shared a new logo and product online, I casually reminded him, "Don’t forget to trademark this!" His response surprised me. It turns out this wasn’t just a new product—it was an entirely new business, and he asked about the cost of company registration. While it’s always great to guide entrepreneurs, it’s essential to get a few key steps right before launching a brand. Registering your company before publicizing it is one of the best moves you can make. Here’s why: It prevents “breakfast” over your Brand Name! Imagine putting your heart into building a brand, only to find someone else has already secured rights to the same name or logo. When you register your company, you protect your brand from being claimed by someone else. Steps to Get Started: 📌 Register Your Company: First things first, get your company registered with the Corporate Affairs Commission (CAC). If finances are tight, you can reserve the name with CAC for 60 days. This gives you some breathing room to gather funds, knowing your chosen name is temporarily secured. 📌 Trademark Your Brand: Trademarking isn’t just a legal formality—it’s what makes your brand truly yours. This includes securing your brand name, logo, colors, and tagline so they’re unique to your goods or services. A trademark is what sets you apart from competitors and gives you legal standing if someone tries to copy your identity. 📌 Business Plan & Strategy: While registration and trademarking are key, a clear business plan and market strategy are equally crucial. Identifying your target audience, setting goals, and outlining your offerings will guide your decisions and make sure your brand resonates with the right people. So, if you’ve been thinking about starting a business, you know where to start! This week, take that vision from idea to a registered and protected brand. Make it official, and start building with confidence. ——————————————————————————— Hi, I am Kofoworola Eze , a music and film lawyer. I help creatives build profitable businesses by protecting their interests legally. Follow me for more insights and legal tips on music and film business.

If you tell your story in an authentic way and tell it well. You will have taken a giant step towards emotional branding. #LawFirmMarketing

5 Reasons Why You Should Trademark Your Business Name/Slogan 1. *Exclusiveness of Use* Trademarking your business name or slogan grants you exclusive rights to its use within the country. This means no one else can legally use your brand, helping to solidify your identity in the marketplace. 2. *Protection of Intellectual Assets* Your brand, including vital logos and promotional materials, is a key part of your business's identity. A trademark protects these intellectual assets, ensuring that they remain uniquely yours. 3. *Ownership of Your Brand* When you trademark your name or slogan, you secure ongoing ownership rights. This means you can maintain control over how your brand is presented and perceived. 4. Legal Recourse Against Infringement If someone uses your trademark without permission, owning a registered trademark gives you the ability to take legal action. This not only protects your brand but also deters potential infringers. 5. *Avoiding Forced Rebranding* If someone else trademarks your name or slogan before you, they can take legal action against you, forcing you to rebrand. By trademarking early, you safeguard your brand's future and avoid costly changes down the line. Ready to trademark your business name, slogan, and logo? I can help you through the entire process quickly and easily. Let’s get started today, Just send me a message, and I’ll handle the rest