🔍 Think Google has a lock on client searches? Think again. ChatGPT is quickly rising to the top in how clients find lawyers—and they’re delivering results in entirely different ways. Is your firm positioned to be found by AI? Read more about how this can affect your firm's marketing strategy by following the link in the comments.
Firesign | Enlightened Legal Marketing
Advertising Services
Prairie Village, Kansas 462 followers
A marketing agency solely devoted to the legal industry. We help law firms build credibility and clientele.
About us
As one of the nation’s only marketing agencies solely devoted to the legal industry, Firesign helps attorneys attract business by building reputations among the audiences that matter most; and grow their business through stronger client relationships, smarter planning and elegant navigation of crisis and change. FIRM BRANDING We offer a direct, straightforward process that delivers solid positioning concepts in just two weeks. Services: Firm positioning and identity | Visual standards – fonts, colors and imagery | Content guidelines | Implementation and rollout PUBLIC RELATIONS AND PROFILE-BUILDING Firesign demonstrates attorney expertise to relevant audiences. Services: Biography writing and planning | Speaking, writing and social media presence | Publications and content marketing | Media relations | Awards and rankings WEBSITE DEVELOPMENT We create websites that work – by making solid first impressions, by delivering the right content, and by establishing prominence in the right searches. Services: Custom WordPress sites | One-stop shop: design, content and hosting| Search engine optimization SOCIAL STRATEGY We help lawyers forge connections online –through the right messages and the right channels. Services: LinkedIn profile development | Social media audits and planning | Social media policies, including professional conduct and ethical considerations CLIENT FEEDBACK AND STRATEGY Firesign works with firms to meaningfully collect feedback from their key relationships, then act upon it for stronger ties and continued success. Services: Client interviews and surveys | VIP client events and publications | Practice development | Industry specialties and niche marketing CHANGE AND CRISIS COMMUNICATIONS We make steady, reasoned plans for transition and change. Services: Mergers and acquisitions | CEO/managing partner transitions | Office openings and closings | Succession planning | Crisis communications | Litigation public relations | Media training
- Website
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http://www.firesignmarketing.com
External link for Firesign | Enlightened Legal Marketing
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Prairie Village, Kansas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Law Firm Marketing, Crisis Communications, Law Firm Branding, Attorney Marketing, and Legal Marketing
Locations
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Primary
Get directions
4121 W 83rd St
Prairie Village, Kansas 66208, US
Employees at Firesign | Enlightened Legal Marketing
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Katherine Hollar Barnard
Legal Marketing Consultant | Managing Partner, Firesign | Advising Law Firms and Legal Service Providers
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Amy Nouri
Creating and Executing Legal Marketing Plans Built on Trust, Empathy and Respect
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Chris Fickett
Marketing writer and former newspaper/digital media editor with an interest in fitness and mindfulness. I solve problems with the written word and…
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Hailey Kawecki
Marketing specialist focused on brand development & client experience
Updates
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Catch our CEO, Katherine Hollar Barnard for her presentation at LMA Mid-Atlantic Region on October 1. Joined by Jesse Wroblewski, the duo will cover why law firm branding matters with solid ways to differentiate your firm. Here's to stopping the boring legal brand! See the comments to register and learn more.
Legal Marketing Consultant | Managing Partner, Firesign | Advising Law Firms and Legal Service Providers
This election season Jesse Wroblewski and I have a single-issue platform to stop boring legal brands (and in turn raise law firm profit). Join us at the LMA Mid-Atlantic Region's conference October 1 and learn: -- Why law firm branding matters -- How the legal sector struggles with differentiation...and flirts with commoditization -- 12 ways to differentiate your firm No false campaign promises. Help truly is on the way!
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Congratulations to our FireSpark of the month, Hailey Kawecki. Hailey is being recognized for being resourceful and creative. Her ability to adapt and support our team with grace and creativity has been nothing short of impressive. We're grateful for her contributions to our team.
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Sometimes you have to challenge yourself as a creative. This week we got the Firesign team together for a Firesign Foodie Challenge. The challenge: a red, white, AND blue dish that is gluten-free and vegetarian that will be judged to crown the Firesign Foodie Champion. Turns out we have a lot of creative chefs in the house!
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Thinking of letting your firm branding take the back seat? Think again. We've uncovered the data showing that branding has become increasingly important to your audience's decision-making process. Is your firm's branding hitting the mark? https://lnkd.in/gKjffcR2
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In a year that holds a lot of potential for controversy and the knowledge that 70% of consumers expect brands to address social issues, silence is not an option. A PESTLE analysis helps anticipate relevant topics and guide strategic commentary, ensuring consistent and thoughtful responses. Learn more about this framework to anticipate hot-button issues in Katherine Hollar Barnard's piece for Attorney at Work. https://lnkd.in/diFtnFKB
Should Your Law Firm Comment on Current Events? Start With a Framework
https://www.attorneyatwork.com
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Six years of superlative service – Firesign is honored to be a recipient of the Missouri Lawyers Media Readers Rankings for the sixth year as top winner for all three marketing categories. We are grateful to those who selected us and to our clients for trusting us in our adventure to bring a spark to the legal industry. https://lnkd.in/g6HsRsAg
Firesign Selected For Sixth Time in Reader Ranking Awards for All Three Marketing Categories - Legal Marketing Agency
firesignmarketing.com
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Is your law firm's marketing strategy delivering the right results? Here are some signs you need a marketing audit. - You don't know where to start. - You're unsure what's driving success. - You're growing. Growth means your marketing mix should evolve too. - Succession planning. A marketing audit can ensure a smooth transition. https://lnkd.in/gv6u2hrz
Five Signs You Need a Law Firm Marketing Audit - Legal Marketing Agency
firesignmarketing.com