Deborah Brightman Farone’s Post

Effective Lawyer Marketing Strategies: A Complete Guide: Marketing your law firm effectively can feel like a daunting task. Many lawyers struggle with how to stand out in a crowded field and attract more clients. If this sounds familiar, you’re not alone. With the right legal marketing strategies, it’s possible to increase your firm’s visibility and draw in the clientele you desire. A key […]

How Much Do Law Firms Spend on Marketing?: How much do law firms spend on marketing?” This question puzzles many legal professionals. The answer varies widely, but it’s crucial for success. Law firms typically spend 2% to 18% of their gross revenue on marketing. This range depends on firm size, practice areas, and growth goals. As a marketing expert with 15 years in […]

In the ever-evolving digital landscape, having a strong online presence is crucial for any business, not just law firms! But as industry experts in your specific industry, marketing might not be your forte. Just because you are good at something doesn't mean that you are good at marketing it 😧 This article explores the benefits of partnering with a marketing agency to develop a data-driven strategy and achieve success. What are your thoughts on the importance of marketing agencies in today's business world? #digitalmarketing #marketingstrategy #lawfirmmarketing

Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in crafting tailored strategies that help law firms reach their full potential. Here are 24 innovative marketing ideas designed specifically for small law firms, integrating tactics that range from traditional approaches to digital innovations. #LawFirmMarketing #SmallBusiness

Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in crafting tailored strategies that help law firms reach their full potential. Here are 24 innovative marketing ideas designed specifically for small law firms, integrating tactics that range from traditional approaches to digital innovations. #LawFirmMarketing #SmallBusiness

𝐏𝐨𝐰𝐞𝐫 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐋𝐚𝐰 𝐅𝐢𝐫𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐫𝐚: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 The legal landscape is undergoing a digital revolution. In this era, a robust online presence is it's a critical tool for survival. With fierce competition vying for client attention, attracting new business and achieving sustainable growth hinges on your ability to stand out in the virtual crowd. But for busy lawyers, building and managing a successful marketing strategy can quickly become an overwhelming burden. This is where partnering with a law firm marketing agency can be your game-changer. Why? 💡Law firm marketing agencies specialize in the intricacies of legal marketing. They possess the knowledge and tools to craft targeted campaigns that resonate directly with your ideal clients. This allows them to navigate the complexities of digital marketing, freeing up your valuable time to focus on what you do best – practising law with excellence. 💡Agencies leverage the power of data and analytics to measure the effectiveness of your marketing efforts and pinpoint areas for improvement. This ensures you're maximizing your marketing budget and achieving a clear return on your investment (ROI). 💡Creating high-quality, informative content is crucial for establishing your firm's thought leadership and attracting potential clients. Partnering with an agency helps you develop a content strategy that resonates with your target audience and positions you as a trusted authority in your legal field. 💡The legal marketing landscape is constantly evolving. By partnering with an agency, you gain access to the latest marketing trends and technologies, allowing you to stay ahead of the competition. Don't let your law firm get left behind. Consider partnering with a reputable marketing agency to develop a data-driven strategy that will generate qualified leads, drive conversions, and ultimately propel your firm towards success. #marketyourlawfirm #lawfirmmarketing

Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in crafting tailored strategies that help law firms reach their full potential. Here are 24 innovative marketing ideas designed specifically for small law firms, integrating tactics that range from traditional approaches to digital innovations. #LawFirmMarketing #SmallBusiness

The success of a law firm goes far beyond the expertise of its attorneys. It relies on an intentional culture and an engaged team that is committed to the firm’s vision and actively contributing to business growth. If your team is not engaged with your law firm’s vision, not committed to getting results, and not moving the needle in your business — it’s likely because they are not engaged. How do you get them on board? Internal marketing. In one of our most popular blogs, you'll learn: ➡️ What internal marketing is for your law firm ➡️ The importance of internal marketing in your law firm ➡️ Examples of internal marketing strategies Check it out today: https://bit.ly/48Z00Ya

How is your law firm leveraging marketing to drive growth? While word-of-mouth remains a key factor, only one-third of firms have a strategic marketing plan. Larger firms invest $200,000 annually in marketing, while smaller firms struggle with limited budgets.    Our latest Legal Market Report reveals a gap between the potential for growth and the actual marketing efforts of many law firms.    Read our full article to discover more.    #LegalMarketReport #BestLawyers #Marketing  

I’ve been thinking a lot about lawyers lately. (Don’t be flattered you lot – I’m part of a legal marketing agency 🤣) In particular, I’ve been thinking about how SOM can attract more lawyers. We’re proud of the client base we’ve built, but many others could benefit from our expertise. Something that I’m acutely aware of, however, is that we cannot create demand. This is one of marketing’s hardest (and often misunderstood) truths. The fantasy that anyone can be "persuaded" into buying – just through better messaging or more nurturing – simply isn’t true. And the research backs this up. The 𝟗𝟓:𝟓 𝐑𝐮𝐥𝐞, based on a recent study by the Ehrenberg-Bass Institute, shows that at any given moment, only 𝟓% of (B2B) buyers are in-market. That leaves 𝟗𝟓% who aren’t ready to buy. No matter how compelling your offer is. Understanding this has been crucial to our success. ----- What specific challenges have the legal industry posed? Well… some law firms don’t see their (poor or total lack of) marketing as a problem. Referrals and long-standing industry relationships, for example, may still bring in a satisfactory amount of new business. The growth potential achievable through effective marketing isn’t something on their radar. In this instance, there’s a pre-existing demand, but it’s latent. So what’s the real role of brand marketing in these situations? It’s about 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠. Positioning your brand so that when a potential client does enter the market, they already know and trust you. That’s why I turn up and share my insights on here every week. Most of our audience isn’t ready to explore modern legal marketing techniques right now, but when they are: They’ll remember us. This is exactly how lawyers should use LinkedIn too. Most of your potential clients do not need your legal services right now. The key is to be the lawyer they remember when that need naturally arises. And that’s why we’ll never stop banging the LinkedIn drum 🥁🥁🥁 ----- P.s. A quick shoutout to Dale W. Harrison whose brilliant content on the demand creation myth inspired this post. A must-follow for any marketing nerd out there!