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Launching a new niche legal practice can feel like a daunting task, but it doesn't have to be. Here are Builden's top tips for marketing your new practice: 1. Find your niche that speaks directly to client needs. 2. Look for industry specializations 3. Make friends with your research, library and marketing teams to make sure you're up to speed! Leave your best tips for starting a new practice in the comments! Curious to learn more? Watch our 15-minute, step-by-step guide on implementing effective and sustainable marketing outreach to set your practice apart.

How Much Do Law Firms Spend on Marketing?: How much do law firms spend on marketing?” This question puzzles many legal professionals. The answer varies widely, but it’s crucial for success. Law firms typically spend 2% to 18% of their gross revenue on marketing. This range depends on firm size, practice areas, and growth goals. As a marketing expert with 15 years in […]

How is your law firm leveraging marketing to drive growth? While word-of-mouth remains a key factor, only one-third of firms have a strategic marketing plan. Larger firms invest $200,000 annually in marketing, while smaller firms struggle with limited budgets.    Our latest Legal Market Report reveals a gap between the potential for growth and the actual marketing efforts of many law firms.    Read our full article to discover more.    #LegalMarketReport #BestLawyers #Marketing  

Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in crafting tailored strategies that help law firms reach their full potential. Here are 24 innovative marketing ideas designed specifically for small law firms, integrating tactics that range from traditional approaches to digital innovations. #LawFirmMarketing #SmallBusiness

𝐏𝐨𝐰𝐞𝐫 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐋𝐚𝐰 𝐅𝐢𝐫𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐫𝐚: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 The legal landscape is undergoing a digital revolution. In this era, a robust online presence is it's a critical tool for survival. With fierce competition vying for client attention, attracting new business and achieving sustainable growth hinges on your ability to stand out in the virtual crowd. But for busy lawyers, building and managing a successful marketing strategy can quickly become an overwhelming burden. This is where partnering with a law firm marketing agency can be your game-changer. Why? 💡Law firm marketing agencies specialize in the intricacies of legal marketing. They possess the knowledge and tools to craft targeted campaigns that resonate directly with your ideal clients. This allows them to navigate the complexities of digital marketing, freeing up your valuable time to focus on what you do best – practising law with excellence. 💡Agencies leverage the power of data and analytics to measure the effectiveness of your marketing efforts and pinpoint areas for improvement. This ensures you're maximizing your marketing budget and achieving a clear return on your investment (ROI). 💡Creating high-quality, informative content is crucial for establishing your firm's thought leadership and attracting potential clients. Partnering with an agency helps you develop a content strategy that resonates with your target audience and positions you as a trusted authority in your legal field. 💡The legal marketing landscape is constantly evolving. By partnering with an agency, you gain access to the latest marketing trends and technologies, allowing you to stay ahead of the competition. Don't let your law firm get left behind. Consider partnering with a reputable marketing agency to develop a data-driven strategy that will generate qualified leads, drive conversions, and ultimately propel your firm towards success. #marketyourlawfirm #lawfirmmarketing

In today’s competitive legal landscape, having a crystal-clear marketing strategy isn’t just a nice-to-have— it’s an absolute game-changer! Imagine attracting a steady stream of clients who truly resonate with your expertise. That’s the power of a focused approach! A well-defined marketing strategy empowers you to carve out your unique niche in the marketplace. It allows you to articulate your brand's story and connect with potential clients on a personal level. No longer will you be just another name in a sea of legal professionals; you’ll stand out as the go-to authority in your field! With a targeted strategy, you can identify who your ideal clients are, where they spend their time, and how to engage them effectively. This means more meaningful interactions, stronger relationships, and ultimately, increased revenue. Think about it—when your marketing speaks directly to the hearts and minds of those who need your services, the results will speak for themselves! But that’s not all! A clear marketing strategy also helps streamline your efforts, making every dollar spent work harder for you. Say goodbye to random tactics that lead nowhere. Instead, embrace a roadmap that not only guides your actions but also evaluates their impact. So, are you ready to take charge of your firm’s future? Don’t let another day go by without a robust marketing strategy in place. It’s time to turn your vision into reality and watch as your law firm flourishes like never before! Let’s seize this moment and transform your practice today with New Heights Media!

In the ever-evolving digital landscape, having a strong online presence is crucial for any business, not just law firms! But as industry experts in your specific industry, marketing might not be your forte. Just because you are good at something doesn't mean that you are good at marketing it 😧 This article explores the benefits of partnering with a marketing agency to develop a data-driven strategy and achieve success. What are your thoughts on the importance of marketing agencies in today's business world? #digitalmarketing #marketingstrategy #lawfirmmarketing

What's next? What does the future hold for legal marketing? On Friday morning, I joined a great webinar produced by Fordham University School of Law and the firm Mattos Filho. My fellow panelists, Allan Schoenberg from Vinson & Elkins, and Natalie Alhonte Braga of Willkie Farr & Gallagher LLP, and I were moderated by @Paula Viera de Oliveira of Mattos Filho. Here are a few crucial points distilled from the talk. 🖊 Developing a Clear Marketing Strategy Let's start with the basics. Hint: If this goes wrong, nothing else works. Having a well-defined marketing strategy is like having Waze for your law firm's marketing efforts. It gives you direction, sets goals, and ensures everyone in the firm is on the same page. Think of it as a roadmap that prevents wasteful spending and the all-too-common issue of "one hand not knowing what the other is doing." With a clear strategy, firms can effectively communicate their unique value proposition. 🖊 Focus on Building an Ecosystem It's not just about marketing; it's about creating a thriving ecosystem that nurtures talent and relationships. From law school students to lateral hires and alumni, each group plays a vital role. Crafting consistent messaging across various touchpoints is key to attracting and retaining talent, engaging with clients, and standing out in a competitive market. 🖊 Invest in Training and Development We now know, continuous learning is essential, not just for personal growth but also for the firm's success. Whether it's networking skills for associates or business development strategies for partners, training programs can significantly impact individual skills and overall firm growth. 🖊 Measure Success with Key Performance Indicators (KPIs) When it comes to evaluating marketing efforts, defining and tracking KPIs is crucial. While directly measuring marketing's impact on revenue can be challenging, tracking indicators like new business generation, client engagement, and brand visibility can provide valuable insights. 🖊 Integrate Marketing, Communications, and Business Development Collaboration is key. Marketing, communications, and business development teams each play a unique role in enhancing the firm's reputation, building client relationships, and driving growth. A cohesive approach ensures that all efforts are aligned and contribute to the firm's overall success. 🖊 Effective law firm marketing requires a well-thought-out strategy, a focus on building relationships and talent, continuous learning and development, measurement of key metrics, and seamless integration across marketing, communications, and business development functions. By implementing these strategies, law firms can enhance their market positioning, attract top talent, and ultimately achieve sustainable growth.

Strategic Market Solutions: Elevating Legal Marketing with Fractional Marketing Solutions In the realm of legal services, marketing stands as a crucial pillar for attracting clients, enhancing brand visibility, and fostering business growth. However, for many small and mid-size law firms, navigating the complexities of marketing poses challenges due to limited resources and time constraints. The article "Eight Reasons Why Small and Mid-Size Law Firms Should Hire a Fractional Marketing Director," from Social Media Butterfly Blog, delves into the transformative potential of fractional marketing directors for law firms seeking effective marketing solutions. Underscoring the significance of fractional marketing leadership in empowering law firms to overcome marketing hurdles and achieve sustainable growth, these seasoned professionals bring high-level marketing insights at a fraction of the cost of full-time executives, enabling law firms to develop comprehensive marketing strategies within budgetary constraints. Read more: https://lnkd.in/eJfRQDZw

Stefanie Marrone, what a great checklist of reminders for changing your firm's name! In my experience, the following two points also help with the planning and approving of a name change: 1. The firm's legal name is often different from its "marketing" name. Firms can shorten or abbreviate their name as it appears in the logo and marketing text but maintain the full legal name for formal documents. 2. Consider how people internally and externally currently refer to your company and how you want them to refer to your firm for consistency. https://lnkd.in/eJZfsX9H