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Last weeks insights with Browne Jacobson: branding with Oluwapelumi Amanda A., resilience with Lady Baroness Hale and an insight into in house law with Charlotte Leigh (half legal work, half corporate archaeology!) 🌟Charlotte Leigh discussed in-house legal roles, explaining the unique dynamics of working in-house compared to law firms. I learned about the necessity of understanding business contexts and collaborating with other departments, which encouraged me to consider how my skills might be applied in an in-house setting. 🌟The session on life in a barrister’s chambers, led by Katy Handley from 4 Pump Court offered valuable firsthand insights. She spoke about the challenges of the bar, including high expectations and the resilience required to succeed. Katy’s session made it clear: thriving at the bar is less about fitting the mould and more about having the grit to reshape it when the pressure’s on. 🌟Baroness Hale of Richmond, the first female President of the UKSupremeCourt shared her journey in the legal profession, emphasising perseverance, integrity, and staying true to one’s values. Her narrative was inspiring, notably advising that "If something comes your way grasp it.” 🌟Ryan Brown unpacked the complexities of corporate law and his insights broadened my understanding of corporate law’s role within the business context, particularly how legal frameworks can shape business strategy and drive organisational success. 🌟Oluwapelumi Amanda A. discussed the significance of personal branding in law, highlighting how our presentation, both online and offline, can impact career opportunities. Her practical tips on building a strong personal brand were invaluable as I consider my professional identity. Each speaker provided valuable insights that deepened my understanding of the legal profession and inspired me to pursue my career goals with renewed determination and clarity. I left the event feeling more informed and motivated, equipped with practical knowledge and a clearer vision for my future in law.

When considering branding or rebranding for your law firm, it's crucial to choose a name and contact information that is not only memorable but also professional and reflective of your services. "AmpmLawyers.com" and "1-866-Ampm-Lawyers" certainly have a catchy ring to them, and the ease of acquisition for both the domain and phone number is undoubtedly a plus. Here's how "AmpmLawyers" could benefit your practice: Memorability: A name like "AmpmLawyers" is easy to remember, making it more likely that potential clients will recall your firm when they need legal assistance. This can be particularly advantageous in a competitive market where standing out is crucial. Brand Recognition: Consistency across your branding materials, including your website and contact information, helps build brand recognition. When your domain and phone number are cohesive and easy to remember, it reinforces your firm's identity in the minds of clients. Cost-Effective Acquisition: Acquiring a domain and phone number that align with your branding goals at a reasonable cost is important for managing expenses, especially for startup firms or those undergoing rebranding efforts. Online Presence: Having a memorable domain like "AmpmLawyers.com" can improve your online visibility and make it easier for potential clients to find you when searching for legal services on the internet. Professionalism: Despite the catchy name, it's important that your branding maintains a professional image that instills trust and confidence in your firm's abilities. "AmpmLawyers" strikes a balance between being memorable and maintaining a sense of professionalism. Before finalizing your decision, it's advisable to conduct a thorough search to ensure that the chosen name and contact information are legally available and not already in use by another entity. Additionally, consider how the name and contact information align with your firm's values, target audience, and long-term branding strategy. Questions? Reach out to me (Patrick Menzel) for a free 20-minute consultation to elevate your brand and meet your business goals. #Lawyers #Law #LawFirms #Attorneys #Branding #ReBrand

Marketing is indispensable for every law firm, yet determining the optimal delegation strategy can be challenging. Should you hire an in-house specialist dedicated to marketing or distribute some tasks among existing staff while outsourcing others to external experts? The structure of a law firm's marketing department hinges on factors such as firm size, workload, and budget. Some firms opt to entrust all marketing functions to a fractional Chief Marketing Officer (CMO) or a marketing agency, while others handle it entirely internally. Yet, many firms adopt a hybrid approach, combining internal and external resources. Most firms, especially small law firms, recognize that they don't need a full–time team in their firm, with over 83% of lawyers outsourcing marketing strategy and execution to an outside expert. Here's a rundown of possible law firm marketing department roles to fill to help you think about the best way to set this up in your firm 👇 1. Strategy and Planning 2. Content Marketing 3. Paid Advertising 4. Social Media Marketing 5. Lead Nurture 6. Traditional Marketing If you want to learn more and potentially get help with outsourcing your marketing, check out our full blog post here: https://lnkd.in/eaAPDABN

It’s almost 2025, and your law firm wants to keep the momentum going on all your marketing initiatives through the new year. But do you have the marketing staff you need to maintain and build on that momentum? CMO2Go provides on-demand legal marketing designed exclusively for law firms by veteran legal marketers. And, we want to give our law firm clients the same flexibility that they offer their own clients. So for a limited time, we’re offering a Hello 2025 special to close out the old year, and welcome in the new one. Your law firm can purchase a flexible package of hours before the end of the year that you can use in 2025 - with no impact on your budget for the new year! Here’s how you can use those hours for our on-demand legal marketing services: ⏰ To bridge a gap - If a key member of your marketing team is going on leave or leaving your firm, don’t lose momentum or resources. Our veteran legal marketers will bridge the gap for as long as you need, and not a moment more. ⏰ For extra hands - When you don’t have enough experienced hands on deck for your most urgent and important projects, we’ll jump in and pinch-hit for your team so you never miss out on an opportunity or an RFP. ⏰ To build a plan - Even the best law firms get stuck on their marketing planning. Our focused strategic planning meeting is designed to get you moving forward again. But don’t take it from us. Here’s what one satisfied law firm COO had to say about our on-demand legal marketing services- "One thing I want to amplify that your team does that is so helpful - is provide stop-gap help when someone on a marketing team goes on leave. That is something that inevitably happens on teams where CMO2Go, Inc. can sub in.” Want to lock in your 2024 rates now so you can use these hours in 2025? Reach out to us at [email protected] to find out more about this package - but don’t delay, we've got less than three weeks to go on 2024!

The legal marketing vendor world is stuck in a loop, and it's time to break free. Mass tort and personal injury law firms are all too familiar with the endless cycle of hollow promises from marketing agencies. These agencies, often more adept at sales than advertising, churn out the same tired strategies, recycling leads, and leaving firms mired in mediocrity. A Story of Discontent and Disillusion Let's also talk about the narrative that's become almost folklore among attorneys: the foreign intake centers, staffed with agents whose chief aim is to sign cases, regardless of their fit or quality. This approach doesn't just undermine the value of your services; it threatens the very fabric of client trust that the legal profession is built on. Blue Sky Legal: A New Chapter Begins Enter Blue Sky Legal—where we've turned the page on these worn-out practices. Our in-house teams of digital media and TV buyers work tirelessly to develop and execute advertising campaigns that cut through the noise. We're not in the business of pushing boundaries on ethical advertising; we're redefining them, ensuring each lead is a testament to our commitment to quality. Broad Experience, Bespoke Feel While we operate with a wealth of experience in a given case area, we pride ourselves on providing a custom approach for each of our law firm clients. In instances when we source leads, we utilize trusted publishers that are carefully selected for their compliance and quality, offering you leads that are not only exclusive but also ethically sourced and expertly vetted. Integrity in Intake We believe that the intake process is where the client's journey begins, and it should start on the right foot. Our intake specialists are not outsourced entities from foreign markets that are incentivized for sign ups; they are US based trained professionals versed in the sensitivities and specificities of the legal field. An Invitation At Blue Sky Legal, we understand that the journey matters just as much as the destination. It's a path less traveled in the legal marketing realm, but one that promises a more rewarding outcome for your firm and your clients. Crafting a Future of Trust Visit www.BlueSkyLegal.com to start crafting a future where every lead and every case adds to a story of trust and success—a future where we are your trusted partner. It's time to demand more than just sales pitches; it's time for a narrative of excellence and integrity in legal marketing.

From DNC Inspiration to Legal Branding: How Running a Personal Branding Campaign is Like Running for President I was so inspired after watching last night's DNC; it was nothing like I expected! Patti LaBelle’s performance had me in tears. And Doug Emhoff's corny early-morning voice mail, trying to sound cool while setting up a blind date with Kamala, just warmed my heart. And Barack Obama was incredible, but Michelle—wow, she was just freakin’ amazing! Now, as I reflect on all that, it hit me: running a personal branding campaign as a solo attorney isn’t all that different from running a presidential campaign. Yeah, you heard that right. It might sound like a stretch, but stick with me. First off, both campaigns are about positioning. Just like a presidential candidate needs to carve out a unique space in the minds of voters, you, as a solo attorney, need to establish your unique value proposition. Why should clients choose you over the next attorney? What's your "platform"? Whether it's your deep expertise in a niche area of law, your commitment to client communication, or your innovative approach to problem-solving, this is your chance to own your narrative. Then there's the matter of visibility. A presidential candidate isn't getting anywhere if they're not out there shaking hands, kissing babies, and getting their message in front of as many eyeballs as possible. The same goes for you. Except, instead of shaking hands and kissing babies, you're writing blogs, engaging on LinkedIn, and maybe even speaking at local events. The goal is to make sure that when someone thinks of your area of law, they think of you. Now, let's talk about trust. Candidates have to earn the public's trust, often by demonstrating their experience, integrity, and authenticity. You, too, need to build trust with potential clients. This might be through case studies, testimonials, or simply by consistently showing up with valuable content that speaks to your audience's needs. They need to feel like you're not just a lawyer, but *their* lawyer-the one who understands their problems and can guide them to the best solutions. Finally, there's the follow-through. Winning the election-or, in your case, securing that client-is just the beginning. Once you've got them, you have to deliver on the promises you've made. This is where you prove that the trust they've placed in you is well-deserved, by providing excellent service and results. So, when you're thinking about your personal branding campaign, imagine you're running for office. Your clients are the voters, and you're campaigning for their trust and business. Just remember: it's not about being everything to everyone; it's about being the right choice for those who need exactly what you offer.

🔍 Attorneys, are you missing out on personal branding opportunities? A personal website not only showcases your expertise but also ensures continuity in your career, no matter where you go. Learn why it’s a powerful tool for your professional growth here: https://bit.ly/4gbEtyL #AttorneyBranding #LegalMarketing #LawyerTips

Hit The Gas On Law Firm Growth With These 6 Tips Law firm owners often embrace marketing agencies, eager to make their firm known and bring in more leads. And while investing in marketing is essential, it’s not the whole puzzle. Here’s the reality: if you don’t have the infrastructure and training to bring those leads in, convert them into paying clients, and deliver top-notch service, you’re wasting those marketing dollars. Making your law firm known is important, but it’s just one piece of the puzzle. Without the right systems in place to handle what happens after a lead comes in, you’re missing out on the full return on your marketing investment. Here are 3 practical tips for intake and conversion: -Streamline Your Intake Process: Ensure that your intake process is fast, efficient, and user-friendly. Potential clients should be able to easily get in touch, whether it’s through phone, email, or online forms. Automating follow-ups can prevent leads from slipping through the cracks. -Train Your Team on Lead Handling: Your staff should be well-trained in handling new inquiries. They need to understand the importance of timely responses and how to communicate your firm’s value effectively. First impressions matter, and your team is the front line. -Qualify Leads Quickly: Not every lead is a good fit for your firm. Implement a system to quickly qualify or disqualify leads based on specific criteria. This helps your team focus on the leads most likely to convert into clients. Use scripts so that conversations are consistent and efficient. Train them to direct and redirect the conversation. 3 practical tips for serving clients well: -Set Clear Expectations: From the outset, clearly communicate what clients can expect in terms of timelines, costs, and outcomes. This reduces misunderstandings and builds trust. (Who here has implemented flat fees? That is a post for another day.) -Stay Proactive with Communication: Keep clients informed throughout their case. Regular updates, even when there’s no news, help clients feel valued and reduce anxiety. Make sure they know all the next steps in the case. A proactive approach can make all the difference in client satisfaction. -Gather and Act on Feedback: After a case is closed, ask for client feedback. Use this information to improve your services. Clients appreciate when their opinions are valued, and it can lead to better retention and more referrals. Investing in marketing is a smart move, but it’s only effective if you have the right systems to back it up. Focus on the full client journey—from lead to loyal client—and you’ll see a far greater return on your efforts. What tips would you add? Comment below 👇 #LawFirmGrowth #ClientExperience #LegalMarketing

Kurt is a great lawyer with a flat business. He struggles to differentiate in a crowded legal market. Maybe you're Kurt? According to Kurt, “I felt a pain in my wallet every time I failed to win a client I knew would be perfect.” Kurt did great work for clients who appreciated it. His problem was getting the attention of the business owners who needed his help and differentiating himself versus other attorneys. Kurt tried a marketing makeover. The marketing agency updated his website and bio to showcase Kurt’s uniqueness. The new content didn’t light any fires – except in Kurt’s wallet. The truth is, Kurt isn’t unique. His education and experience is like a lot of other attorneys. When Kurt hired me, I told him to stop claiming to be unique or even better. When he protested, I told him it might be true, but it didn’t matter. Potential clients had no way to know. Instead, I got Kurt focused on the results of his work as seen through the eyes of his clients. When I got his clients talking, they told me of Kurt’s ability to see a situation, propose a solution, and then execute it to perfection. 𝗧𝗼 𝗮 𝗖𝗘𝗢, 𝗧𝗛𝗔𝗧 𝗶𝘀 𝗴𝗼𝗹𝗱. That’s what Kurt needed to communicate to potential clients. Kurt’s website was the wrong vehicle. It came across as “marketing” that any lawyer could say – and many did. What Kurt had was an ideal message for his referral network. What came across as “marketing” coming from Kurt was highly credible coming from the CEOs and trusted professionals in Kurt’s network. Kurt’s focus on his referral network paid off immediately. 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆? In a world where everyone claims to be unique, real differentiation lies in the impact you make and the stories your clients tell about you. Kurt's growing firm is a testament to finding your true value and letting it speak for itself. Rethink your approach. Sometimes, it's not about standing out in the crowd but finding the right voices to amplify your work. 🚀🌟📈🧲 𝗜 𝗮𝗺 𝗕𝗿𝘂𝗰𝗲 𝗟𝗮 𝗙𝗲𝘁𝗿𝗮, 𝗧𝗵𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗪𝗵𝗶𝘀𝗽𝗲𝗿𝗲𝗿 Speaking | Marketing Strategy | Workshops I teach lawyers and other professionals how to      𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵      𝘎𝘦𝘵 𝘱𝘢𝘪𝘥 𝘮𝘰𝘳𝘦      𝘉𝘦 𝘮𝘰𝘳𝘦 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘣𝘭𝘦 by cloning your Best Clients.

🎥 Behind the Scenes with a Prestigious Law Firm! 🎥 We had a great time capturing the dedication and professionalism of this esteemed legal team. 🌟 🔍 Why is branding crucial for lawyers in this era? Yes, it's correct. However, it can be slightly refined for better clarity: **First Impressions Count:** Just like in court, the first impression matters. A strong brand immediately helps lawyers appear trustworthy and skilled. **Stand Out:** The legal field is crowded. Good branding helps lawyers showcase what makes them unique and special. **Build Trust:** A solid brand demonstrates reliability and expertise, essential for clients seeking help with important issues. **Personal Connection:** Branding tells a story. For lawyers, it means highlighting their values and what they care about. **Attract the Right Clients:** Clear branding draws clients who need specific services and shares the lawyer’s values. 💼 We loved bringing out the unique personality and strengths of law firm in our shoot. Are you in the legal industry too? Contact us to support you with your branding management needs. Whatsapp us Now: https://lnkd.in/gzPWNfvh