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We did a special episode about latest trends in mobile games creatives trends for June 2024, where our UA flamingo 🦩 Matej took the reigns 🐎. You can clearly see, how creative teams from different companies combine creative concepts in their creatives based on the latest trending themes. For instance this time, the traffic jam/ resource stacking trend was very prolific as seen on the image, where it is used by a Hyper-casual arcade idle game a farming simulation game and a 4X game during same month 😅. Keeping up with these trends is really necessary as we really saw a big uptick in production quality over the genres, where it is evident, how some companies have creative teams of 50+ headcount size 😱. Try to compete with that 😵. In the current mobile market conditions UA is not anymore half of your game success, it is actually more important than the game product itself (The game still needs to be top notch, don't get me wrong 😅), as it dictates the onboarding strategy within the game itself, that translates into the UA funnel. Joins us as we talked about all of this with 🦩 Matej & Felix. Data based on Sensor Tower. Thanks for the support 🤗 📺 Watch on YouTube: https://lnkd.in/dz9cG_5e 🎧 Listen on Spotify: https://lnkd.in/dXp47wQB 🗣 Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une #gamedev #gamedevelopment #gamedesign #gameindustry #mobilegames #mobilemarketing #mobileadvertising #userexperiencedesign #userexperience #gamedeveloper #games #gameart #ads #creative #casual #puzzle #hypercasual

Creators enrich the gaming economy by bringing their vision to the space. An important part of the creator economy in gaming is premium mods. Overwolf's CEO, Uri Marchand, has penned an insightful article on this evolution in GameDeveloper: https://lnkd.in/eDjpqMUt

CAPTIVATE YOUR AUDIENCE at the next tradeshow! Take your interactive digital experiences to the next level, with branded mini-games! 🕹️ Bring in a crowd to play with your products, and encourage them to share your brand. Check out this video to get a taste of what's possible! 🚀We've continued the journey of the little Rocket that could, this time you're in control! We've developed a mini-game from our brand video. 'Project Dark Star' is a rail-shooter style game, that features: - Fun, engaging gameplay over multiple unique levels - Upgradable ships and skins - A leaderboard to keep you coming back Picture YOUR customers engaging with YOUR products in a branded game environment! We can do this for you! Follow us for a download of 'Project Dark Star'! Get in the interactive game (pun Nintendo'd) and boost your brand. #DarkStarLabs #brandedgames #tradeshowmarketing #interactivemarketing #gamification #experiencemarketing #brandawareness #brandactivation #innovation #minigames

🎮 What do the most successful games have in common? They feature engaging storylines, challenging gameplay, diverse content, immersive environments, great controls, excellent sound, 24/7 player support, and rewarding achievements.     Discover how incorporating these key elements can make your game stand out and how Latis Global’s services can enhance your development process.     To learn more, click the link below.      #GameDevelopment #SuccessInGaming #QualityAssurance #Localization #GameSound #PlayerSupport 

A decade ago, I penned an op-ed advocating for a shift in mindset towards game development, empowering modders, and embracing user-generated content. Today, this is already a reality. Major IP owners like Rockstar or Epic Games are welcoming creators, enhancing their games’ quality and longevity, while providing monetization options for creators. We have always believed that these in-game creators, whether individuals or studios, deserve to be compensated for their time. This is our company’s single North Star KPI, and in 2023 we’ve helped creators earn $201M. Premium/DLC Level mods have the potential to be a significant engagement driver & revenue source for creators and studios alike. Having a clear business model, will help attract talented studios and teams to focus on creating content for games that enable in-game creation & monetization, just like ARK:SA. Read my thoughts on this evolution in @GameDeveloper: https://lnkd.in/eDjpqMUt (Link to the article from 10 years ago in the first comment) #gamedev #modding #ugc #gamingindustry #gamesindustry

🚀Creatives trends in Mobile Gaming UA 🚀 One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024. Here's what we found: Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶 Longer Video Creatives: Nexters' Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳ Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements from hypercasual hits like Bus Jam 3D and Park It into their creatives. This crossover technique leverages familiar themes to draw in a broader audience. 🚗🚌 High-Quality, In-Game Engine Rendered Ads: The meta takeaway is the rise of high-quality ads rendered directly in the game engine. This approach results in superior creative quality and more realistic physics, enhancing viewer engagement and effectiveness. 🎨🎮 Dive into our full discussion to explore these insights further and see how these strategies are shaping the future of mobile gaming UA. 🎧 Listen on Spotify: https://lnkd.in/enUueCBt 📺 Watch on YouTube :https://lnkd.in/ew5kK6S6 #MobileGaming #UserAcquisition #GameCreatives #BrawlStars #HeroWars #Playrix #Supercent #GameDesign #AdCreatives #TwoAndAHalfGamers Jakub 🦩 Matej

𝐍𝐞𝐞𝐝 𝐒𝐭𝐞𝐚𝐦 𝐒𝐭𝐨𝐫𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐩𝐬? 🎮 ✨ Here's a quick guide to ensure your game not only grabs attention but keeps it, transforming viewers into players. 𝐓𝐫𝐚𝐢𝐥𝐞𝐫 𝐌𝐚𝐠𝐢𝐜: Your game's trailer is the gateway to its soul. Make it dynamic, engaging, and a true reflection of the gameplay. First impressions are everything. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐀𝐩𝐩𝐞𝐚𝐥: Screenshots and artwork are not just decoration; they narrate your game's story. Invest in high-quality, captivating visuals that invite players into your world. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠: The right words can make your game findable. A well-crafted description with relevant keywords enhances visibility and draws in the right audience. 𝐓𝐚𝐠 𝐒𝐦𝐚𝐫𝐭: Use Steam's tagging system to your advantage. Accurate tags help your game surface in the right searches, reaching those who are looking for exactly what you offer. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲: Engage with your players. Positive reviews and active discussions not only boost your game's visibility but also build credibility and trust. 𝐓𝐢𝐦𝐢𝐧𝐠 𝐢𝐬 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: Plan your launch and updates around Steam sales, events, and holidays. A strategic release can significantly increase visibility and traffic. Implement these strategies to give your game the best chance of success on Steam. Whether you're a seasoned developer or just starting out, optimizing your Steam page is a crucial step in the journey of game development and marketing. Let's make your game not just another title in the Steam Store but a destination for gamers worldwide. Ready to level up your game's Steam page? 🚀 #GameDev #Steam #IndieGames #GameMarketing #SteamOptimization

🎮 What do the most successful games have in common? They feature engaging storylines, challenging gameplay, diverse content, immersive environments, great controls, excellent sound, 24/7 player support, and rewarding achievements.     Discover how incorporating these key elements can make your game stand out and how Latis Global’s services can enhance your development process.     To learn more, click the link below.      #GameDevelopment #SuccessInGaming #QualityAssurance #Localization #GameSound #PlayerSupport 

When releasing a new mobile game feature, every game designer aims to ensure players will receive it well. But is it possible to access players’ sentiments about something new before you actually publish it? Sensemitter technology can help analyze top-performing games or your direct competitors to understand what exactly works and why.  We're here to support day-to-day decisions with the following: 🚀 First Session Analysis: Our method for analyzing the first session and overall first-time user experience (FTUE) helps optimize the drop-off funnel and increase playtime. 📈 Analysis of First (3, 7) Game Days Retention: We identify hooks for retaining and bringing players back, boosting retention rates. 🎮 Mechanics and Tutorial Analysis: We provide insights into what engages players and what confuses or deters them. These are just a few ways to integrate Sensemitter into your workflow. Subscribe to learn more! #gamedesign #mobilegaming #gamedevelopment #playerengagement #userexperience #Sensemitter

🎮 Boost Your Game’s Appeal with Expert Translation Tips! 🌟 Discover how to elevate your gaming translations by focusing on usability, enjoyment, and satisfaction. Inspired by an insightful article, these tips will help you create immersive and engaging gaming experiences. Click the link for full access and take your translations to the next level! 🚀 🔗 Read the full article here: https://lnkd.in/d-uYtMaj #GamingTranslation #TranslationTips #Localization #GameLocalization #TranslatorLife #Usability #Enjoyment #PlayerSatisfaction #LevelUp