Dark Star Labs

Dark Star Labs

Animation and Post-production

Surbiton, Greater London 168 followers

3D Animation and Interactive Experiences - The Future of Marketing is Playable

About us

Dark Star Labs is a London-based 3D animation and game development studio passionate about creating immersive and engaging experiences that enable your brand and products to stand out. We specialise in crafting high-quality 3D animations and interactive marketing content for innovative engineering companies. We create product and brand animations, interactive web experiences, product configurators, immersive virtual environments for trade show booths, branded mini-games, and VR experiences. With over 10+ years of experience in engineering marketing, we partner with you to achieve your specific goals. Whether it's boosting brand awareness, driving sales, or delivering impactful training, we provide tailored, innovative solutions. Ready to take your marketing to the next level? Visit our website and connect with us today!

Industry
Animation and Post-production
Company size
2-10 employees
Headquarters
Surbiton, Greater London
Type
Privately Held
Founded
2023
Specialties
Product Animations, Product Configurators, Virtual Product Ecosystems, Brand and Marketing videos, Interactive Learning Experiences, Virtual Reality, 3D Modelling and Texturing, Interactive Marketing, Branded Mini-games, and 3D Animation

Locations

Employees at Dark Star Labs

Updates

  • Greetings Humans! We just recently celebrated our 1 year anniversary! 🎂 🎉 We've been busy growing the studio and bringing the fun to our customers! Here's to another year of fun Interactive Animations! But I hear you ask - 'Professor Dark Star McLabs, how many rockets DOES it take to put out a birthday candle?' Well... https://lnkd.in/eE-VJPRc Find out by playing our CAKE SIMULATOR web experience 👆 Thanks to all our customers and their cake! Would anybody like some cake?

  • Check this out! There are some very talented people out there producing amazing interactive experiences for the web, working with innovative companies that understand we are in an interactive world. Well done to the development team!

    View profile for Adrián Gubrica, graphic

    Creative Developer and UI/UX Designer • PhD Student

    EN 💪 Even a small team can create complex and innovative web experiences. I'm incredibly excited to share that Michal Ščuglík and I have been given a fantastic opportunity to work on designing and developing the Virtual Farm web experience for CleverFarm. Our goal was to showcase their extensive range of products and services, particularly highlighting their innovative and technological approach to agriculture. Up today, we've received two prestigious awards: FWA Of The Day on the FWA platform and Website Of The Day on CSS Design Awards. We've also been honored with a Honorable Mention on awwwards.. This is great proof that even a small team with a little help (huge thanks to polyperfect for the 3D assets!), can compete with big studios and can create leading solutions. What makes me even happier is that the project is receiving fantastic feedback from the target audience and draw attention to the CleverFarm brand. I believe that interactive web experiences, like the Virtual Farm, will become an increasingly popular way to promote products/services, as they not only convey the marketing message of a product/service but also engage the playful side in all of us, all within the very accessible environment of web browsers. SK 💪 Aj vo dvojici ide robiť komplexné inovatívne webové skúsenosti. Som nesmierne rád, že sme s Michal Ščuglík dostali skvelú možnosť pracovať na návrhu a vývoji webovej skúsenosti Virtuálna farma pre CleverFarm, s cieľom odprezentovať široké portfólio produktov a služieb tejto značky, a najmä ich inovatívny a technologický prístup k poľnohospodárstvu. K dnešnému dňu sme získali dve prestížne ocenenia FWA Of The Day na platforme FWA a tiež Website Of The Day na CSS Design Awards. Tak isto sme boli ocenení čestným uznaním na awwwards.. To je skvelý dôkaz, že aj malý tím s trochou pomoci (veľká vďaka za 3D assety polyperfect!) dokáže konkurovať veľkým štúdiám a vytvárať tie najpokročilejšie riešenia. A čo mi robí ešte väčšiu radosť je, že sa projekt stretáva so skvelou odozvou v cieľovej skupine a získava pozornosť pre značku CleverFarm. Myslím si, že interaktívne webové skúsenosti, akou je aj Virtuálna farma, budú čoraz vyhľadávanejšou formou propagácie služieb, nakoľko v sebe dokážu skĺbiť nie len marketingový odkaz produktu/služby, ale najmä zapojiť hravosť, ktorú v sebe všetci máme, a to všetko vo veľmi dostupnom prostredí webových prehliadačov.

  • Is your marketing ready to play? 🤔 The gaming audience is massive and ever-growing, but the appeal of play goes far beyond controllers and consoles, the power of playable experiences extends to all kinds of audiences. Consider the techniques used in games that keep EVERYONE engaged: 🏆Points & Badges: Reward participation at your booth with points or badges, encouraging friendly competition and repeat visits. It's not just gamers who love a little healthy rivalry! 🥇Leaderboards: Create a leaderboard for your arcade-style game, igniting a playful spirit and driving engagement. Everyone enjoys seeing their name at the top! 🗝️Unlockables: Offer exclusive content or discounts for those who excel at your game, adding a layer of challenge and reward. Who doesn't love a surprise perk? The future of marketing is playable. Share your thoughts on gamification in the comments below! #playablemarketing #experientialmarketing #gamification #minigames #interactive #tradebooth

    View profile for Matthew Thomas, graphic

    Co-Founder I 3D Animation & Interactive Experiences I Minigames I Marketing

    🎮Gamers + 🥃Whisky: A Match Made in Marketing Heaven? The gaming audience is massive and growing. This article highlights a marketing campaign by a whiskey company that partnered with a popular game (Borderlands) to create limited-edition bottles. It's a great example of how brands can leverage the power of gaming to reach new customers. ➡️ https://lnkd.in/eUYNw575 But what if you're not a major brand with "whisky money"? There are still ways to tap into the gaming demographic! Consider developing a simple, branded arcade style game to increase engagement at your next trade show booth. You'd be surprised at how accessible it is. What do you think? Is the future of marketing playable?

    Level up: Whisky brand finds winning strategy in gaming

    Level up: Whisky brand finds winning strategy in gaming

    campaignlive.co.uk

  • 83% of internet users play video games! Surprised?! 🎮 The best booths at gaming conventions have lines aaalll the way back to the taco stand! We think this could be true for any industry trade show. As predominantly 3D animators and visual designers, 5 years ago it would have been a serious challenge for us to develop a fun, polished minigame. Now, thanks to tools like Unreal Engine's node based coding, and powerful open source 3D tools like Blender, along with the incredibly supportive communities these tools have, branded Mini-games are going to start popping up everywhere. 👇 1️⃣ More Cost-Effective: Minigames can be produced within the same time as some animations. 2️⃣ Faster to Produce: We're talking lead times of 4 weeks. 3️⃣ Highly Customisable: Tailored to perfectly align with YOUR brand message, target audience, and products. That means your audience gets to play when they interact with your brand - no more data sheets and service brochures.👇 ✅Boost Engagement: Mini-games are a sure-fire way to grab attention and create lasting impressions. ✅Increase Brand Recall: Fun and engaging experiences leave a positive mark on attendees, leading to better brand recognition. ✅Generate Measurable Results: Track key metrics like play time and lead capture to demonstrate the effectiveness of your campaign. It doesn't matter what industry you're in, most people will play your branded mini-game, and they will come away with a smile on their face and your company's name on their lips. P.S. Repost if you want to play more games at trade shows! #Interactivecontent #minigames #tradeshowengagement 

    • A fun, bright, engaging, booth where people are playing branded minigames, interacting with a companies products and story.
  • CAPTIVATE YOUR AUDIENCE at the next tradeshow! Take your interactive digital experiences to the next level, with branded mini-games! 🕹️ Bring in a crowd to play with your products, and encourage them to share your brand. Check out this video to get a taste of what's possible! 🚀We've continued the journey of the little Rocket that could, this time you're in control! We've developed a mini-game from our brand video. 'Project Dark Star' is a rail-shooter style game, that features: - Fun, engaging gameplay over multiple unique levels - Upgradable ships and skins - A leaderboard to keep you coming back Picture YOUR customers engaging with YOUR products in a branded game environment! We can do this for you! Follow us for a download of 'Project Dark Star'! Get in the interactive game (pun Nintendo'd) and boost your brand. #DarkStarLabs #brandedgames #tradeshowmarketing #interactivemarketing #gamification #experiencemarketing #brandawareness #brandactivation #innovation #minigames

  • What did you dream of as a child? 🚀🌖 At Dark Star Labs we dreamt of creating animations and making games. We've created a studio that embraces our child-like imagination. We believe in the power of creativity to connect, to engage, and to make the mundane magical. We've produced the video below as a tribute to our inner child. Go to darkstarlabs.io to explore more. Together, let's turn imagination into reality. #DarkStarLabs #3danimation #blender3d #launchday

  • Captains log: Stardate 240120.24 While cataloguing gaseous anomalies along the neutral zone, we received a message from Garlak Prime, informing us of a personnel change, one that would soon see a familiar face aboard Dark Star Labs. Today, Commander Matt, formerly of Garlak's distinguished diplomatic corps, officially joined our crew. With the recent expiration of the Garlak peace treaty, the good Commander found himself seeking a new direction within fleet command. As fate would have it, Dark Star's need for a skilled Director of Animation aligned perfectly with his passion for storytelling and dedication to high-quality content. Needless to say, we're beyond thrilled to have Matt on board. His creative vision and commitment to excellence resonate deeply with our mission: to boldly go where no one has gone before, and perhaps, to make tea (Earl Grey, hot) where no one has brewed it before. - Ships Computer, Dark Star Labs #animation #studiolaunch #welcomeaboard #excitedforthefuture

    • No alternative text description for this image

Similar pages