Latis Global Communications’ Post

🎮 What do the most successful games have in common? They feature engaging storylines, challenging gameplay, diverse content, immersive environments, great controls, excellent sound, 24/7 player support, and rewarding achievements.     Discover how incorporating these key elements can make your game stand out and how Latis Global’s services can enhance your development process.     To learn more, click the link below.      #GameDevelopment #SuccessInGaming #QualityAssurance #Localization #GameSound #PlayerSupport 

I wanted to go less corporate this year with the #meetmeatgamescom thingy (even the slightest concept of corporate and me makes me smile) and as a proper millennial, I'm sharing a pixelated version of me! Anyway, I'll be there from 21st-23rd August. If you see a big guy with a long hair and beard, all dressed in black coming to your booth, don't fret, that's just me! I'll be talking endlessly about how localization is useful to your games, how AI tech bros are bullshitting about cutting the costs, meanwhile butchering the quality and why human touch is always better for marketing your game in different regions. Ah also, how amazing WordKeepers team is and how we are able to work with best talent 😎 Anyway, this year I'm taking Gamescom a bit lightly (because we received intense amount of projects over the last few months), and still have slots for meetings. If you're interested in a chat about games localization, feel free to hit me up here on LinkedIn, MeettoMatch or Gamescom Biz app. See you there! 🎮 #games #videogames #gamescom #gameslocalization #gaming #localization #wordkeepers

📖 Why Storytelling Will Define the Next Era of Indie Games 🎮 As the indie game industry evolves, storytelling is becoming a key factor in defining the next generation of successful games. This article from Wardrome explains why compelling narratives will set standout games apart, driving deeper player engagement and emotional connection. Discover how powerful storytelling can shape the future of indie games and captivate audiences like never before. 🔗 https://lnkd.in/e_taWZ7A #IndieGameDev #Storytelling #GameDevelopment #NarrativeDesign #IndieGames

🚀Creatives trends in Mobile Gaming UA 🚀 One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024. Here's what we found: Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶 Longer Video Creatives: Nexters' Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳ Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements from hypercasual hits like Bus Jam 3D and Park It into their creatives. This crossover technique leverages familiar themes to draw in a broader audience. 🚗🚌 High-Quality, In-Game Engine Rendered Ads: The meta takeaway is the rise of high-quality ads rendered directly in the game engine. This approach results in superior creative quality and more realistic physics, enhancing viewer engagement and effectiveness. 🎨🎮 Dive into our full discussion to explore these insights further and see how these strategies are shaping the future of mobile gaming UA. 🎧 Listen on Spotify: https://lnkd.in/enUueCBt 📺 Watch on YouTube :https://lnkd.in/ew5kK6S6 #MobileGaming #UserAcquisition #GameCreatives #BrawlStars #HeroWars #Playrix #Supercent #GameDesign #AdCreatives #TwoAndAHalfGamers Jakub 🦩 Matej

🎮 The Impact of Increasing Diversity in Games 🌍     Diversity in gaming is transforming how we play and connect. By including a range of characters and cultures, games become more relatable and immersive. This shift enhances representation, challenges stereotypes, and fuels innovation. At Latis Global, we support this change with expert localization and sound design, ensuring diverse games resonate globally. Explore how diversity is reshaping the gaming landscape and making a positive impact on players and the industry.      To learn more, click the link below      #Gaming #Diversity #Inclusion #GameDevelopment #LatisGlobal 

🚀 Unlocking New Insights with Gameloft: The Power of Intrinsic In-Game Ads 🎮 Hear from one of the globe's leading international game developers on how they're leveraging intrinsic in-game ads to enhance gameplay and make their experiences feel more realistic. In this blog, we explore: 🔹 How Gameloft leverages intrinsic ads to enhance the realism of their virtual worlds. 🔹 The role of in-game ads in driving monetization without affecting gameplay. 🔹 Key insights from industry leaders on the future of in-game advertising. Check out the full article here: https://hubs.la/Q02VrT7S0 Maor Wurembrand George Iosif Shayan S. #IntrinsicAds #InGameAdvertising #GameMonetization #Gameloft #GameDevelopment

Discover Steam's New Built-in Game Recording Feature! Steam has officially released its built-in game recording feature, offering players a seamless method to capture their gaming moments without relying on third-party applications. Valve Corporation has taken a significant step forward by launching the Steam Built-in Game Recording feature. This new utility enables gamers to easily record their gameplay without the hassle of switching to third-party software, ensuring a smoother and more integrated gaming experience. Gamers have long relied on third-party solutions for capturing their exploits and sharing epic moments with friends and followers. This built-in tool offers a hassle-free option, enhancing user experience and reducing system resource consumption. By following these easy steps, you can instantly begin capturing those game moments worth reliving. Loyal Steam users can now share their victories, strategies, and gaming content on platforms like YouTube. With built-in recording, popular YouTubers like [Name](https://lnkd.in/drDuE7fN) have started delivering content with enhanced clarity and quality, reaching bigger audiences. Beyond basic recording, Steam's new feature offers editing tools, allowing users to trim, annotate, and polish their clips before sharing. This makes creating professional-quality content effortlessly. The emergence of such features potentially reshapes the esports landscape, offering streamers and players seamless integration previously unavailable. As more professionals adopt this tool, the scene stands to benefit significantly. Valve has hinted at upcoming upgrades, including cloud integration and AI-driven video enhancements, promising increased functionality. These additions would allow for even more dynamic, interactive content creation. #CurrentTrendsInTechnology Source : The Verge

🚀 In-game advertising is evolving—unlocking new insights and opportunities for brands! I recently had the pleasure of moderating a panel with industry experts from Gameloft and Anzu.io to dive deep into in-game intrinsic advertising trends. This discussion delves deep into how brands can better understand gamer behavior and connect with audiences in immersive, impactful ways. Many thanks to George Iosif and Maor Wurembrand for sharing your insights with me on what works, and what to avoid when it comes to optimizing your game design for immersive ads. The key take away for me: always focus on delivering an amazing player experience. Check out this article by Anzu.io for a quick overview and, if you missed it, catch the full panel recording to dive even deeper! There’s a lot of actionable advice for anyone looking to leverage the power of in-game advertising. 🎮

Content creation via Immersive and Interactive media ( Video games, AR and XR) on the African continent is on the rise, thanks to global trends. If you look at the African video games industry of today, there are many moving parts than ever, an occurence that is both exciting and terrifying. From associations, to initiatives and projects, stakeholders originally from within and outside the sector are making strides to own the market , and a majority of the efforts seem to be geared towards monetization (fundraising) , market association with their brands and ??? ( Many things can come in here ). The problem with the sector however goes beyond funding. Longterm strategies and structures need to be put in place, else we will repeat the 2010's again, and will have to once more see many of these emerging studios close up within 2 to 4 years of operation, as has been the case over the decade. This is a call to all stakeholders ( Leaders, Studio founders, game developers , associations etc.) to do better and actually learn from our past. Let us intentionally create bridges to other vertical sectors - Legal, commerce, education, healthcare , heritage/culture, marketing etc , and invest in long-term sustainable business models . Over the weekend, I went through some of my files and came across resources shared by Margherita Marini and the World Intellectual Property Organization – WIPO team in SSA - Oluwatobiloba Moody and Juliana Imam (Juliana Owajimam Oboh-Joseph) who are doing an amazing job to support stakeholders in the creative industry with IP education and registration, amongst other things. More creatives need to know how to utilize IP to create and store wealth ,as well as explore diversification in the creative industry. I am keen to see well thought-out initiatives and support systems that help Game Developers and other creatives utilize this legal asset . However, before then, Game developers can explore and peruse the resources available on the WIPO site : https://lnkd.in/db6EvuXM If the industry must succeed, it's stakeholders cannot afford to carryout business folllowing the status quo. #gamesindustry #gamedevelopment #gaming #intellectualproperty #businessdevelopment

💻 Let's talk about simulation games. Simulation games offer boundless possibilities, but meticulous localization is what unlocks their true potential. It's more than just doing away with linguistic barriers; it's about adapting gameplay to allow players to immerse themselves in culturally authentic experiences. Check out today's article and dive into the art of localizing worlds that mirror reality. https://lnkd.in/dXHHaGKi #Localization #l10n #SimulationGames #Gaming