Anzu.io

The future starts now! We're excited to drive innovation through a groundbreaking campaign with Wavemaker, L'Oréal, and The Trade Desk! This first-of-its-kind initiative uses intrinsic in-game ads to extend brand reach and tap into gamers’ emotional connections with their favorite titles transforming in-game ad exposures into actionable moments by retargeting players in clickable environments— seamlessly linking gameplay to purchases within the marketing funnel. By blending gaming and commerce, this campaign highlights the power of gaming as a media channel in an integrated omnichannel strategy. Stay tuned for more insights!

🌟 Game On: Anzu and ID5 Partner to Transform In-Game Advertising 🎮 We're teaming up with ID5.io to maximise the potential of intrinsic in-game advertising with enhanced addressability and privacy-focused solutions! This partnership offers better monetization opportunities for game developers and advanced targeting and measurement options to advertisers while maintaining the highest level of data privacy. Key highlights: ✅ A more scalable and privacy-focused identity infrastructure ✅ Greater transparency and control over player data ✅ More personalised user experience Learn more and sign up here: https://hubs.la/Q02_Vlhn0

🚀 2025: The Year Advertising and Gaming Change Forever Big opportunities are ahead for advertisers and game developers: 🤖 AI-powered campaigns balancing reach and personalization. 📈 Full-funnel measurement proving gaming’s impact like never before. 🌐 Cloud gaming’s rise reshaping how players connect across devices. 🔐 Privacy-first strategies building trust and better connections. Our EVP of Marketing & Strategy, Natalia Vasilyeva, unpacks these game-changing trends to help you stay ahead. Read the full article here 👉 https://hubs.la/Q02_KWbq0

🌍 Our Commitment to Smarter, More Efficient Solutions At Anzu, we’re always looking for ways to improve how we serve our partners. By migrating to AWS, we’ve been able to: ✅ Streamline our infrastructure, making it more efficient and cost-effective ✅ Increase daily bid requests by 30% ✅ Reduce energy usage, and our carbon footprint by 30% ✅ Scale seamlessly to deliver high-quality, immersive in-game ads to audiences worldwide. This collaboration with AWS for Games allows us to better support game developers and advertisers while being mindful of our operational footprint. Check out the full case study to learn more: 👉 https://hubs.la/Q02_pvqf0

We're excited to partner with Pixalate, the global leader in ad fraud protection, to safeguard the intrinsic in-game advertising space by combating invalid traffic (IVT) across mobile and PC programmatic campaigns 🛡️ As programmatic buying continues to dominate, this partnership reinforces our commitment to making in-game advertising a trusted and effective channel for brands to reach audiences where they are: immersed in their favorite games 🎮 💬 Ben Fenster, Anzu's Co-Founder and CPO: "IVT is less likely within in-game advertising due to the complex nature of 3D gaming environments. This partnership will help safeguard the space, offering extended protection for campaigns integrated into omnichannel strategies." 🌍 Learn more about this collaboration and its impact here: https://hubs.ly/Q02_f9kD0 #Partnership #AdTech #InGameAdvertising

🎮 Game developers — the final three episodes of our “Maximising Revenue with Intrinsic In-Game Ads” series are now live! Here’s what you’ll discover: 7️⃣ Keeping Players Safe and Ads Relevant 8️⃣ How to Earn Revenue from In-Game Ads 9️⃣ Abiding by the Highest AdTech Standards These episodes are packed with actionable insights to help you maximize revenue while maintaining a seamless player experience. Catch all the episodes in the series here: https://hubs.la/Q02YSQ_f0 #MaximisingRevenue #InGameAdvertising #GameMonetization #GameDev

📢 Calling all game developers! 🎮 👨💻 Creating a successful game is no easy feat — only 4% of games ever turn a profit. But with the right tools, you can unlock new revenue streams without disrupting your players’ experience. That’s why we’ve put together “A Guide to Understanding Intrinsic In-Game Ad Placements.” In this guide, you’ll learn: ✅ What intrinsic in-game ads are and how they work ✅ Best practices for seamless integration ✅ Metrics to measure success ✅ Success stories from top developers like Nordcurrent and Axis Games 📖 This is your go-to resource for making in-game ads work for your game. 🔗 Read and download the free guide here: https://hubs.la/Q02-sh-f0

“Strong creative is crucial for an effective campaign.” 🎮💡 In this snippet from our latest webinar on unlocking in-game measurement, Laetitia Guillaneuf from Happydemics, Prasad Abhanave from UM MENAT, and Kevin Villatoro from dentsu share their insights on the importance of creative in gaming ads. They discuss how getting it wrong can negatively impact the player experience, the game, and ultimately the brand. Want to hear more? Watch the full conversation here: https://hubs.la/Q02-l5FH0 #InGameAdvertising #CreativeStrategy #AdTech #MarketingInsights #GameDev

Wrapping up an exciting month! We’re thrilled to have participated in some amazing events across the globe that brought together the brightest minds in media, gaming, and advertising. Here’s a quick recap: 🧠 Mindshare Huddle in London 🌐 Amazon Web Services (AWS) Media, Games & Sports Day 2024 in Munich 🎮 4A's Gaming Day in NYC We were excited to chat about the opportunities that intrinsic in-game advertising offers to advertisers, publishers, and of course, gamers! 🎮 We're proud to be at the forefront of this evolving space. A big thank you to everyone we connected with, and can’t wait to continue the conversation! 💬 If we didn’t get the chance to meet up this time, don’t worry — we’d love to see you at the next event. Come say hi! 👋

📢 What the Industry is Saying 📢 Our report on intrinsic in-game advertising is sparking conversations across the gaming and advertising world! 🎮 💡 From shaping cultural identity to becoming the go-to platform for brand engagement, industry experts are sharing their thoughts on the future of connecting with younger audiences. Swipe through to see their insights! ➡️ Charles C. Bukky Moemeke Jessica Whatson 👉 Want more? Download the full report to explore all the data, strategies, and best practices that are redefining the way brands interact with Gen Z and Gen Alpha: https://hubs.la/Q02Zzhvq0 #InGameAdvertising #GenZ #GenAlpha #MarketingInsights #IndustryLeaders