Jakub Remiar’s Post

Creative trends for October 2024 is hot out of the press with Matej 🦩 showing the most latest themes in mobile gaming creatives that we saw during last month 😎. AFK Journey started running ads, which literally look like Genshin Impact 😅. Hexasort started using "your IQ" trick. Royal Match continues their iteration of the King's adventures also with their new King from Royal Kingdom, this time with the Hexagons are the Bestagons end card 🤩. 4X segment continues to lead with Kingdom Guard iterating their famous snake creative (that everyone copied even outside of 4X genre 😁) even one level higher. Evony continues with the crazy hooks. This time instead of a shark trying to eat you a dragon kidnaps your girlfriend mid flight during the catapult slingshot 😵. But the winner for me is Total Battle (in the video) where you can see a smooth transition from Mob Control gameplay into the signature Playrix farming/stacking factory ad 😱, which is all done by a 4X game!. Added bonus, we read some of the reviews, which these ads are responsible for, and we should definitely do a separate episode just on reading those 😅. Join us as we talk about all of this with Matej 🦩 & Felix 😎. Data based on Sensor Tower. Thanks for the support 🤗 📺 Watch on YouTube: Link in the comments 🎧 Listen on Spotify: Link in the comments 🗣 Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une #gamedev #gamedevelopment #gamedesign #gameindustry #mobilegames #mobilemarketing #mobileadvertising #userexperiencedesign #userexperience #gamedeveloper #games #gameart #ads #creative #casual #puzzle #hypercasual

🚀Creatives trends in Mobile Gaming UA 🚀 One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024. Here's what we found: Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶 Longer Video Creatives: Nexters' Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳ Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements from hypercasual hits like Bus Jam 3D and Park It into their creatives. This crossover technique leverages familiar themes to draw in a broader audience. 🚗🚌 High-Quality, In-Game Engine Rendered Ads: The meta takeaway is the rise of high-quality ads rendered directly in the game engine. This approach results in superior creative quality and more realistic physics, enhancing viewer engagement and effectiveness. 🎨🎮 Dive into our full discussion to explore these insights further and see how these strategies are shaping the future of mobile gaming UA. 🎧 Listen on Spotify: https://lnkd.in/enUueCBt 📺 Watch on YouTube :https://lnkd.in/ew5kK6S6 #MobileGaming #UserAcquisition #GameCreatives #BrawlStars #HeroWars #Playrix #Supercent #GameDesign #AdCreatives #TwoAndAHalfGamers Jakub 🦩 Matej

Build a strong interstitial ad strategy with this pro tip from Franco Spina 💡 Insert interstitials at natural transition points in your game to maintain a positive user experience. For example, when a user completes a level, show them an interstitial ad *after* they see the reward screen. Or if a user pauses gameplay, you could show an interstitial before they resume. Unity’s game consultancy is an expert team of game designers, analysts, and liveops experts. They provide data-driven benchmarking and genre insights, in-depth game audits, and tailor-made recommendations for balancing the game economy to select publishers who monetize with LevelPlay, Unity Ads, and ironSource Ads.

SayGames consistent portfolio strategy is paying back, as we see Tower War scaling to more than $1 Mil. 🤑 IAP only revenue a month. We got to chat with Anton Volnykh (SayGames's Chief Publishing officer) about some of those portfolio decisions, especially around My Perfect Hotel and Dreamdale 😎. The company is a masterclass in efficiency as it currently has only 170 😱 people, with the portfolio downloads crossing already 5 Billion downloads 💹. This is especially true if you look closely at some of the recent updates of their games. We can see clear synergy, where an update in one game result in positive uplift and then it is quickly translated and adapted across other portfolio games, even though it is built by completely different game teams. A good example of this is the addition of permanent progression into My Perfect Hotel 🏨 during last year. This was done after we covered it in a separate episode on the podcast, and you could see it being adapted across whole game, where the daily quests system, battle pass and even old hotels now give you this permanent progression coins 📊. Now that it was proven and AB tested that this system works 💡, you can see this same system being integrated into Tower War (image on the right). Again same strategy was applied, where slowly the team is adding more progression and metagame layers into the game, scaling it constantly. Join us, as we discuss all of this and more together with 🦩 Matej & Felix and big thanks to Anton for coming on the pod and sharing a lot of interesting insights 😁. Data based on Sensor Tower, thanks for the support 🤗 📺 Watch on YouTube: https://lnkd.in/dXPfRuJ3 🎧 Listen on Spotify: https://lnkd.in/d8MsZad4 🗣 Join the discussion in our slack channel: https://lnkd.in/eGr8EDe6 #gamedev #gamedevelopment #gamedesign #gameindustry #mobilegames #mobilemarketing #mobileadvertising #userexperiencedesign #userexperiencen #gamedeveloper #games #gameart #ads #creative #casual #hypercasual #hybridcasual #puzzle

Edition: 10 Deconstructing AFK Journey's Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the AFK Journey [FARLIGHT GAMES, Lilith Games] creative strategy with you. Here are some key takeaways: 1. With 340 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 83 creatives, 50 on AppLovin and 19 on Unity. 3. Interestingly, 58% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. AFK Journey focused on UGC with 41%, Gameplay with 38%, and Text Overlay with 21% creatives. 5. The creative length is 30-60 seconds on Meta, which makes sense due to UGC creatives, while a longer form of up to 150 seconds is used on YouTube and Unity. 6. AFK Journey is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 1280x720 on YouTube, and 720x720 on Unity. 7. Lastly, the number of scene transitions per creative ranges between 2-15, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

CAPTIVATE YOUR AUDIENCE at the next tradeshow! Take your interactive digital experiences to the next level, with branded mini-games! 🕹️ Bring in a crowd to play with your products, and encourage them to share your brand. Check out this video to get a taste of what's possible! 🚀We've continued the journey of the little Rocket that could, this time you're in control! We've developed a mini-game from our brand video. 'Project Dark Star' is a rail-shooter style game, that features: - Fun, engaging gameplay over multiple unique levels - Upgradable ships and skins - A leaderboard to keep you coming back Picture YOUR customers engaging with YOUR products in a branded game environment! We can do this for you! Follow us for a download of 'Project Dark Star'! Get in the interactive game (pun Nintendo'd) and boost your brand. #DarkStarLabs #brandedgames #tradeshowmarketing #interactivemarketing #gamification #experiencemarketing #brandawareness #brandactivation #innovation #minigames

🚀 Innovative Rewarded Ad Strategy that could increase your ad impressions ✅ Ever experienced the thrill of hitting a high multiplier at the end of a level? In many games, you see static 2x or 3x multipliers or even dynamic ones that challenge you to hit the highest value. But what if there was a way to make it even more exciting and tap into players' Fear of Missing Out (FOMO)? 🔥 In Falling Art Ragdoll Simulator by BoomBit Games, they've taken this concept to the next level! Instead of static or simple dynamic multipliers, they introduce an innovative multiplier that keeps players on the edge of their seats. Watch the video to see how it creates an intense FOMO experience, making the reward moment even more exhilarating! 🚀 🕹️ This strategy not only enhances player engagement but also boosts ad impressions and revenue. A win-win for both players and developers! 🎥 Check out the video to see this innovative multiplier in action and let us know what you think in the comments below! 👇 #GameDevelopment #RewardedAds #FOMO #GamingInnovation #MobileGaming #AdStrategy #GameDesign #PlayerEngagement #TechInnovation #GamingCommunity

🚀 Archero 2: Habby’s Latest Hybrid-Casual Monster 🏹 Archero 2 by Habby is already generating $500K/day in IAP revenue—even without a global launch. That’s nearly double what the original Archero achieved in 2019 during its peak. So, what’s changed? 🤔 ⭐ Habby has perfected its hybrid-casual template, building on its 5+ years of expertise. With metagame systems inspired by Capybara GO and Legend of Mushroom, they’ve created a robust, scalable design. Each release sharpens this template, reducing development time and creating a nearly unbeatable competitive edge. 🤙 This isn’t just a template rehash—the core gameplay has evolved and rewarded ads are currently no longer as core to the game as they are in Suviror.io or SSSnaker. Currently Rewarded Ads are only found in Store Gold, Quick Hunt Speed Up, Event Entry Ticket, and Revival Rewarded ad. Archero 2 also has the most generous ad-related IAP which lets users remove all ads (a permanent skip it) for $9.49. In my experience, it’s never a good idea to give away all rewarded ads for a fixed cost and I’d be surprised if Archero 2 global launches with this IAP enabled. 💸 Right now I estimate that Archero 2 is earning about $36-45k/day in ad revenue which is about 18-22% of overall revenue. I’d expect this to rise once it launches globally on the 22nd of January 2025. For more UA and Game Design insights check out our latest episode! 📺 Watch on YouTube: https://lnkd.in/ePsGm_4W 🎧 Listen on Spotify: https://lnkd.in/eS-r2__w For more Ad Monetization Insights try my newsletter: https://lnkd.in/eRWRFiGf Jakub Matej 🦩

👻 Archero 2 Global Launch- Monster or Marketable? 👹 I think Habby is venturing out of Hybridcasual into Casual territory! 💣 Yet casual thrives on IAP only... AppsFlyer's 💵 State of Monetization report 💵 shows us that while hybridcasual always benefits from... hybrid... that truly casual games shine on an IAP only model for D90 ARPU (+10-30%). The question here is payback period- casual hybrid monetization D90 ROAS is +50% (iOS) to 4x higher (Android). Hybrid means faster money but possibly lower LTV ceilings. (l*nks in comments) 🔗 🧪 As Habby enters casual, experimenting with a few impactful ad placements flexes their core strength while protecting early profitability in a new subgenre when DAU growth matters most. #Archero 2 relying on IAP means less cannibalization of Archero 1, which can retain a base of engaged players with low spend propensity. 🏃♀️➡️ This rapid #ROAS focus is reflected in their updated No Ads IAP, which I cited as a #1 tool for hybridcasual games increasing CVR in the Gamesforum Hybrid Monetization Trends 2024 report. Habby's isn't a subscription, but a lifetime status for early players to be grandfathered into. Longterm, this could become a negative ROI IAP for them (famously old Word With Friends offered a $20 no ads IAP priced at general LTV). My take: To prioritize #growth, you can start with lifetime remove all ads IAP to facilitate higher CVR and MoM engagement. 1️⃣ Players tend to not want to remove Rewarded Video, so should only apply to interstitials and banners (allowing subscription sales of RV ad skip tickets). 2️⃣ When growth slows and marginal returns are important, they can limit new purchasers to monthly no ad subscriptions with price tiers for weekly 3️⃣ When DAU starts declining, they can choose to make remove all ads only apply to intrusive fullscreen ads and not remove banners. This is a tried and true method from large DAU games like Wordscapes- but should be AB tested! 🏆 I may disagree with Felix here... If no ads IAP increase early retention, session length, and DAU then make it generous at launch- after all your ads LTV rises over time so it's cheapest to make this "lifetime" at the beginning of launch with your golden cohort!

2024 is all about Player Loyalty🕹️. Here's the game plan for immersive ad experiences that won't push players away: 1. Stop Ads from Overstaying Their Welcome: Control unskippable ads with timed ad closures to keep the action seamless. 2. Silence Sudden Ad Noises 🔇: Keep gameplay immersive by muting auto-play ad sounds. 3. Keep It Clean: There's no room for explicit creatives, ensure a safe zone for players. 4. Banish Clickbait🎣: Stay genuine and trustworthy by eliminating misleading ads that link to malvertising scams. 5. Watch Out for Rivals: Keep an eye on competitor ads to safeguard your turf👀. ♟️ Master these moves with our real-time control! Learn More: https://appharbr.com/ #gamedev #mobilegaming #appdev #gamesindustry