Sensemitter

We’ve just released our Sensemitter FAQ, and it’s here to give you a clear picture of how we can support your game development projects. We break down how we use emotional response data and heat maps to analyze game creatives, features, and ASO. Our aim is to show you exactly how our methods work and the kind of insights you can expect when partnering with us. Whether it's optimizing your game experience or fine-tuning your ad creatives, this FAQ covers all the key points. Curious to see what we can do for you? Check out the full FAQ to get a comprehensive look at our approach: https://lnkd.in/duyh2Sqw #gamedev #mobilegames #ASO

Dark War Survival is taking the mobile gaming world by storm, soaring to almost $8M in revenue for November 2024 — up from just $330k in July. What’s driving its growth? Let’s dive in: ✨Mixed Ads & AI Screenshots: The game uses a mix of fake ads, including some AI-generated visuals, as well as ads showcasing real gameplay. On top of that, its store page features AI-generated screenshots, creating a highly polished but somewhat misleading first impression. ✨Revenue Growth: Starting small, Dark War Survival scaled rapidly due to its risky marketing methods mentioned above. Yet, it’s the engaging gameplay that keeps players hooked, driving consistent revenue growth. 🎮Dark War Survival closely follows the gameplay mechanics of Whiteout Survival, a mobile hit that recently surpassed $1 billion in gross revenue in under 17 months. Whiteout Survival itself draws inspiration from the famous PC and console game Frostpunk. However, Dark War Survival uses the same formula as Whiteout Survival, but at the same time offering a more free-to-play-friendly experience, which has boosted retention and earned high ratings across app stores. That is, by adapting successful and proven gameplay for softer monetization, Dark Survival shows how to succeed in the raging mobile market. But relying on misleading advertising, while not a unique strategy, remains risky. This approach can trigger backlash from players and even lead to the ban of advertising accounts, as platforms increasingly crack down on these tactics and continue to implement new rules to prevent them. So, is this a winning formula — or just a risky gamble on survival bias? #GameMarketing #4XStrategy #MobileGaming

How do you strike a balance between satisfying both new and experienced players in a match-3 game? 🎮 If the gameplay is too simple and generous with resources, you risk losing experienced players. On the other hand, packing the game with events, challenges, and greater difficulty might push away casual players who want to relax and unwind. So, how do you design a game that appeals to both newcomers and veterans? Those seeking easy immersion and those craving a challenge? We’ve got the answer, but it most certainly won’t fit into a LinkedIn post. Instead, check out our 42-page report that breaks down the success of Royal Match. Download it here: https://lnkd.in/eVzuVd8F #mobilegames #royalmatch

🎮 Why every game developer needs to understand arousal? In simple terms, arousal measures the emotional engagement players feel during gameplay. It shows how well a game can hold and sustain a player’s interest. 📈 A rising arousal level means the gameplay is engaging and players are fully captured. A drop? It signals declining interest or boredom — the perfect moments to be taken by a game designer for improvement. But this simple metric opens doors to a whole new level of understanding, letting you analyze your gaming content performance like never before. 🔗 Want to learn more? Follow the link: https://lnkd.in/gYNPe8MN #GameDesign #PlayerEngagement #MobileGaming #SensemitterInsights

💡How did Royal Match become a match-3 blueprint? Royal Match remains a shining example of player-first design in mobile gaming in 2024. By balancing engaging gameplay, emotional satisfaction, and thoughtful monetization, it has captured the hearts of millions of players worldwide. Explore the key insights behind its success in our latest infographic. 📊 Dive into detailed summary of our research: https://lnkd.in/gs-E56Zs #GameDev #MobileGaming #PlayerEngagement #RoyalMatch

🎮 What makes players stick from the start?  Why do some mobile games hook players immediately while others struggle to retain them? The secret isn’t just mechanics — it’s psychology . 🧠 Our latest article, written by Bogdan Baranovskiy, explores the psychological and neurobiological factors driving player engagement during their first session. From the power of intrinsic motivation to the role of arousal levels, we break down what turns casual players into loyal fans. 💡 Discover how understanding challenge, learning, and social integration can help developers create games that resonate emotionally and keep players coming back. 🔗 Dive into the full breakdown here: https://lnkd.in/gYNPe8MN #GameDev #PlayerEngagement #MobileGaming

🎮 What makes players stick from the start?  Why do some mobile games hook players immediately while others struggle to retain them? The secret isn’t just mechanics — it’s psychology . 🧠 Our latest article, written by Bogdan Baranovskiy, explores the psychological and neurobiological factors driving player engagement during their first session. From the power of intrinsic motivation to the role of arousal levels, we break down what turns casual players into loyal fans. 💡 Discover how understanding challenge, learning, and social integration can help developers create games that resonate emotionally and keep players coming back. 🔗 Dive into the full breakdown here: https://lnkd.in/gYNPe8MN #GameDev #PlayerEngagement #MobileGaming

🎮 How Royal earned $3Bn+ without intrusive monetization and breaking players’ trust  🚀 What is behind Royal Match's design that makes it so appealing for players? After conducting an in-depth study using emotion recognition technology and player behavior analysis, we’ve uncovered the clever mechanics, emotional hooks, and progression systems that keep players engaged. 💡Here is a summary of our research: https://lnkd.in/ekck-gu2 #GameDev #MobileGames #EmotionalEngagement #RoyalMatch

💸 Royal Match Monetization: A Quick Look🎮 In a world of aggressive mobile monetization, Royal Match stands out. No paywalls or other pressure — just plenty of free in-game resources to get started and a design that teaches players how to spend on their terms. Want to see how this approach drives success? Check out our infographic! #GameDev #Monetization #MobileGames

🎮 Capybara Go! and the power of memes in mobile game development 📈 What if we told you that the secret to mobile gaming success lies in being as cool and calm as… a capybara? The viral sensation Capybara Go! has done just that — racks up $18.7M in revenue and 5.6M downloads in just 30 days. No misleading ads, no astronomical budgets — just pure good vibes, meme culture, and smart game design. ✨ From Meme Stardom to Mobile Fame  Capybaras, crowned as the internet’s chillest animals, became symbols of relaxation and friendship through endless viral memes. Capybara Go! leveraged this meme power, fueling its virality across social platforms like TikTok. Surprisingly, only one creative ran on TikTok in the U.S., leaving untapped potential for expansion. ✨Localized Excellence  The game excelled in South Korea, accounting for 46% of total downloads, and Taiwan with 24%, demonstrating how localized strategies paired with cultural understanding can drive both installs and revenue. ✨Gameplay That Hooks  Capybara Go! blends social casino mechanics with RPG elements, creating a fresh "Social Casino RPG" genre. Players are drawn to its passive mechanics, allowing casual engagement alongside strategic choices, keeping retention rates high. ✨Strategic Featuring  The game gained visibility through features in "New Games We Love" and "What We're Playing" collections, especially in Asia and parts of Europe. Yet, with 700K U.S. downloads generating $1M in revenue within its first month, the creative approach in the U.S. has room for improvement to maximize ROI.  What’s the takeaway for game developers? 💡Memes go beyond making people laugh — they create connections, foster engagement, and build communities around them. It is not alone in this regard, however-meme culture helped games such as Among Us reach worldwide virality. 💡A balanced mix of localization, player-centric mechanics, and social engagement ensures long-term success. 💡Leveraging platforms like TikTok with creative strategies around memes could boost visibility, engagement, and installs, unlocking huge advertising potential. Let’s dive into the comments! 👇 #GameDevelopment #MobileGaming #MemeMarketing