optAd360’s Post

Questions privacy professionals are asking - are our mobile apps in compliance with current privacy regulations? What are we doing to test / make sure this is the case?

Consent compliance on mobile apps is often overlooked compared to websites, but that may change after Tilting Point was fined for violating CCPA last month. Learn how Privado automates app SDK audits and enables continuous 3rd party SDK governance. On June 18th, the California Attorney General announced Tilting Point was fined because its popular mobile app game, “SpongeBob: Krusty Cook-Off”, collected and shared children’s personal data without parental consent due to Tilting Point’s inadvertent misconfiguration of 3rd party SDKs. By continuously scanning an app's code, Privado can automatically ➡ Monitor consent banner functionality ➡ Identify each personal data element shared with which SDKs ➡ Implement safeguards to prevent non-compliant data sharing with third parties Read the blog to learn more about Privado's capabilities to proactively prevent non-compliant data sharing from apps to 3rd parties like Meta and AppsFlyer. https://lnkd.in/gD-54FzA

As part of our continuing research in the #dataprotection and #privacy arena, Pixalate's latest research report aims to provide app users an insight into how easily accessible and shareable their personal data can be when using mobile apps. Pixalate's recently released report focuses on the #Google Play Store and underscores concerning statistics about mobile apps that offer open programmatic advertising; over 12,000 mobile apps downloadable from the Google Play Store do not have detected privacy policies yet share users' personal data in the #advertising bid stream. What's more alarming is that these apps have accumulated over 4 Billion estimated user downloads till date, as per our most recent investigations. Download Pixalate's latest report and gain a detailed understanding on the topic here: https://lnkd.in/eXuyFd_E We have also produced an equivalent research report focusing exclusively on #Apple App Store-hosted mobile apps, downloadable here: https://pixal.at/3Uu5y7W

WhatsApp to allow cross-platform messaging with third-party apps in Europe: Under a new EU mandate, users will gain the option to send messages from WhatsApp to other supported third-party apps. #digitalmarketing #marketing

Discover the essential legal requirements for mobile apps. Ensure your business stays compliant and avoids costly mistakes. Ready to protect your app? #mobiletechnology #startup #innovation #digitalmarketing What Are the Legal Requirements for a Mobile App? https://bit.ly/4fvSI1P

Confidentiality of Messenger Apps. Who collects the least data? [Table] 🎯 Outsource IT Today #adviceguru #blog https://lnkd.in/gUZfNJvk #adviceguru #apps #collects #confidentiality #data #messenger #outsource #table #technologyblog #today

🚨 Important Update for App Publishers: Google Consent Mode Enforcement Starting This Autumn 🚨 Attention app publishers! Google has announced that starting this autumn, Consent Mode will be strictly enforced. This change means that if your app collects user data, you must ensure that you are compliant with Google’s Consent Mode requirements. Consent Mode allows you to adjust how your Google tags behave based on the consent status of your users. With the enforcement kicking in, if your users do not provide consent for data collection, your app must respect their choice and adjust data collection activities accordingly. 📌 Key Takeaways: Compliance is Mandatory: Ensure your app is configured to honor user consent decisions. Non-compliance could lead to penalties or disruptions in your app's data collection and reporting capabilities. Review and Update: Audit your current consent mechanisms and ensure they align with Google’s guidelines. User Experience Matters: While implementing Consent Mode, strive for a seamless and transparent user experience that builds trust. This change underscores the growing importance of privacy and data protection in the digital landscape. Now is the time to review your practices and ensure that your app is ready for this new era of user consent. 💬 Want to ensure your app is compliant and ready? Book a meeting with me to discuss how we can help you navigate these changes: https://lnkd.in/d-brTPng. #DataPrivacy #ConsentMode #Google #AppDevelopment #DataCompliance #UserExperience

FYI: WhatsApp to allow cross-platform messaging with third-party apps in Europe: Under a new EU mandate, users will gain the option to send messages from WhatsApp to other supported third-party apps. #digitalmarketing #marketing

Discover the essential legal requirements for mobile apps. Ensure your business stays compliant and avoids costly mistakes. Ready to protect your app? #mobiletechnology #startup #innovation #digitalmarketing What Are the Legal Requirements for a Mobile App? https://bit.ly/4frQGzZ

86% of Americans are more concerned about their privacy and data security than the state of the current US economy, according to Forbes. The growing consumer data security awareness is backed by serious legislation, including the EU’s General Data Protection Regulation (GDPR), India’s Digital Personal Data Protection Act (DPDP), and the US Congress’ bill to ban TikTok. When consumers consider who to trust, a brand that “respects and protects customers' data, privacy, and security” was ranked the most critical factor, according to Marketing Charts, above “Is it a good value for the price?” In short, commitment to data security and transparency is fundamental to attracting and retaining customers. The team at Promon is spearheading this agenda in the mobile application space, and you can read their complete perspective below: