Pixalate

Google's 'Teacher Approved' apps privacy gap ⤵️ 📥 531+ million downloads of "Teacher Approved" Google Play Store apps that transmit user location data in the #programmatic advertising bid stream 🧑🏫 50% of apps in the Google Play Store "Teacher Approved" program are enabled for programmatic advertising, including targeted #advertising Explore the data behind the numbers in Pixalate's Q3 2024 #Google Play Store ‘Teacher Approved’ Apps #Privacy Risks & Data Sharing Insights report ➡️ https://pixal.at/3Vfo4l6 ✍ Pixalate contributors: Jalal Nasir Tyler Loechner Kenneth Olmstead

Infiltrated by imposters? #Programmatic ad seller misrepresentation continues to plague #CTV, mobile app, and web traffic. Get the full story in Pixalate's latest research recap 👉 https://pixal.at/3VgLRAZ

🖥️ Web Traffic - 11% of traffic with #SCOs across #desktop and mobile web fail Pixalate verification due to an unauthorized seller (including direct or resellers) https://pixal.at/3Z6R5R6 📱 Mobile App Traffic - 38% of traffic with SCOs on #mobile apps fail Pixalate verification due to an #unauthorized seller (including direct or resellers) https://pixal.at/4eS1g1I 📺 CTV App Traffic - 19% of traffic with SCOs on #CTV apps fail Pixalate verification due to an unauthorized seller (including direct or #resellers) https://pixal.at/4fGm6lM Explore all of the data and key findings in Pixalate's Q3 '24 #Programmatic Ad Seller Misrepresentation report. Pixalate contributors: Jalal Nasir Patrick McClure Ezequiel Donovan

Here's the UK's top websites for #programmatic ad quality ⬇️ 🥇 thetimes.co.uk 🥈 theindependent.co.uk 🥉 theguardian.com Download and explore Pixalate's October Publisher Trust Index reports today ⤵️ #Web: https://pixal.at/4fHF8YK | #Mobile: https://pixal.at/48QtUPd ✍ Pixalate contributors: Jalal Nasir Melwin James Poovakottu Patrick McClure Alex Braelow

🚀 Last week, Pixalate hosted a Customer Workshop in #Beijing. Navigating the #programmatic ad supply chain, transparency challenges, and practical strategies to prevent ad #fraud were key themes of the day. Thanks to all who shared their insights and experiences. We look forward to continuing these #engagements with our partners in the future. Continue the #conversation: https://pixal.at/3XLlqnl 👉 Team Pixalate: Jalal Nasir Alvin Ling CK Teh Alicia DU Yee Yin (YY) T. Edwin Tan

🎵 Music streaming giants top charts, #CTV Bundle IDs exposed, and child-directed app safety prioritized in Pixalate's weekly newsletter. Head to the link for the latest in open #programmatic research 👇 https://pixal.at/3AWBuLE

Here are the October '24 top Bundle IDs via Pixalate's latest #CTV research: Roku ➡️ Hulu Bundle ID (com.hulu.plus.roku) Apple TV+ ➡️ Peacock TV Bundle ID (1508186374) Amazon Fire TV ➡️ Pluto TV Bundle ID (b00kdsgipk) #Samsung Smart TV ➡️ SAMSUNG TV PLUS (g15147002586) The rankings highlight the most popular #BundleIDs based on volume of #programmatic ad impressions in October 2024. See the top 100 most popular Bundle IDs in the reports: #Roku: https://pixal.at/3CHjW6T #Apple TV https://pixal.at/40XNJSR #Samsung Smart TV https://pixal.at/3Ol4aRJ #Amazon Fire TV: https://pixal.at/3CBqGD7

🎯 SPO isn’t just a buzzword—it’s a game-changer. Tomorrow, 11/22, join Pixalate and Basis Technologies for a conversation on how #advertisers can reduce fraud, improve campaign outcomes, and find more efficient inventory paths. 💡 Key topics include: SPO in action: real-world examples New #SPO scores in Pixalate’s Seller Trust Index Challenges and solutions in navigating today’s supply chain 📅 Save your spot now: https://pixal.at/3V1rRSF

💡 Today at 4:00 PM GMT+8, Pixalate launches it's #Beijing Customer Bootcamp Workshop. We have a solid agenda packed with all things open #programmatic advertising, with a specific spotlight on navigating the supply chain. Stay tuned here for a recap. 在复杂的数字广告环境中，广告主越来越关注供应链的透明度，以便识别和排除有大量虚假流量和广告欺诈嫌疑的流量主。广告供应链对象（Supply Chain Object）的应用已广泛普及，但一些不良行为者也在利用这一机制牟取非法利益。在本次分享会上，Pixalate将深入解析广告供应链对象的市场动态，xn--ads-wp9dk70tiba371p.txt、sellers.xn--json-ob5f75fowe3a157zdrb799kq7lz3p6h2e，以及如何有效防范广告欺诈行为的最佳实践。 当前，CTV/OTT广告市场发展迅猛，预计到2025年将超过传统电视广告收入。随着Magnite、Freewheel和Pubmatic等行业巨头的加入，市场竞争日趋激烈。在此次分享中，我们将探讨中国公司应该如何在激烈竞争中脱颖而出，甚至成为CTV广告领域的领军企业，在市场中实现差异化发展。 🔎 And, if you missed it, explore our latest report on the Top Grossing #Mobile Apps in #China: https://pixal.at/3O6fQHS Team Pixalate: Jalal Nasir Alvin Ling CK Teh Alicia DU Yee Yin (YY) T. Edwin Tan

🔗 Join Pixalate and Basis Technologies for a virtual panel on #SupplyPathOptimization (#SPO) Supply Path Optimization is transforming #programmaticadvertising. This Friday, November 22nd, at 11:00 AM ET, Pixalate experts and special guest Ayse Pamuk from Basis Technologies will dive into: ✨ What SPO means for #advertisers and publishers 📈 How direct paths improve ad quality and efficiency 🔍 Insights from #Pixalate’s Seller Trust Index Don't miss this important discussion! Register today: https://pixal.at/3V1rRSF