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USERCENTRICS | Data privacy | СMP for TCF 2.2 and GCM compliance

🚨 Important Update for App Publishers: Google Consent Mode Enforcement Starting This Autumn 🚨 Attention app publishers! Google has announced that starting this autumn, Consent Mode will be strictly enforced. This change means that if your app collects user data, you must ensure that you are compliant with Google’s Consent Mode requirements. Consent Mode allows you to adjust how your Google tags behave based on the consent status of your users. With the enforcement kicking in, if your users do not provide consent for data collection, your app must respect their choice and adjust data collection activities accordingly. 📌 Key Takeaways: Compliance is Mandatory: Ensure your app is configured to honor user consent decisions. Non-compliance could lead to penalties or disruptions in your app's data collection and reporting capabilities. Review and Update: Audit your current consent mechanisms and ensure they align with Google’s guidelines. User Experience Matters: While implementing Consent Mode, strive for a seamless and transparent user experience that builds trust. This change underscores the growing importance of privacy and data protection in the digital landscape. Now is the time to review your practices and ensure that your app is ready for this new era of user consent. 💬 Want to ensure your app is compliant and ready? Book a meeting with me to discuss how we can help you navigate these changes: https://lnkd.in/d-brTPng. #DataPrivacy #ConsentMode #Google #AppDevelopment #DataCompliance #UserExperience

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Sebastian Grobholz

Team Lead Enterprise Sales @Usercentrics | GTM Strategy Expert | Scaling Startups | Driving Sales Innovation & High-Performance Teams

3mo

Exactly to the point! With the right CMP you are compliant and increase your marketing ROI. 🚀

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