86% of Americans are more concerned about their privacy and data security than the state of the current US economy, according to Forbes. The growing consumer data security awareness is backed by serious legislation, including the EU’s General Data Protection Regulation (GDPR), India’s Digital Personal Data Protection Act (DPDP), and the US Congress’ bill to ban TikTok. When consumers consider who to trust, a brand that “respects and protects customers' data, privacy, and security” was ranked the most critical factor, according to Marketing Charts, above “Is it a good value for the price?” In short, commitment to data security and transparency is fundamental to attracting and retaining customers. The team at Promon is spearheading this agenda in the mobile application space, and you can read their complete perspective below:
Is your app compliant? The looming TikTok ban in the US is a wake-up call for all app developers. Check out our new blog post to understand what this means for mobile app compliance and how it could affect your app. #mobileappsecurity #promon #tiktokban #appsec #datasecurity #appshielding
