Did you know that 75% of the most visited websites are not privacy compliant❓ 📣 Introducing the 2024 State of Website Privacy Report In this inaugural report, Privado.ai uncovers alarming privacy non-compliance from testing the 100 most visited websites in the US and Europe. Read the report to learn: ➡️ GDPR and CPRA compliance rates for the most visited websites ➡️ The magnitude of non-compliant data sharing without proper consent ➡️ Third-party data sharing benchmarks ➡️ Implications for privacy professionals Get the full report: 👉 https://lnkd.in/dj6HcSEC #Privado #Privacy #TechNews #DataProtection #DataPrivacy #GDPR #CPRA #CCPA
Privado.ai
Technology, Information and Internet
San Francisco , California 13,999 followers
Bridge the Privacy Engineering Gap
About us
Privado syncs privacy compliance with software development by providing full visibility and continuous governance for how personal data is processed. Privado’s privacy code scanning platform automates data mapping without questionnaires and continuously monitors data flows and consent across websites, apps, backend systems, and third parties. By identifying privacy risks during and after software development, Privado bridges the gap between privacy and engineering teams and reduces risk at scale. Privado is backed by leading investors like Insight Partners, Peak XV Partners, Emergent Ventures, iSeed Ventures, Titan Capital, Together Fund, and Better Ventures. Learn more at privado.ai
- Website
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https://www.privado.ai/
External link for Privado.ai
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- San Francisco , California
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Privacy, Compliance, GDPR, CPRA, Data Mapping, Privacy by Design, Security, Data Security, and Data Privacy
Products
Privado.ai
Data Privacy Management Software
Privado syncs privacy compliance with software development by providing full visibility and continuous governance for how personal data is processed. Privado’s privacy code scanning platform automates data mapping without questionnaires and continuously monitors data flows across websites, apps, backend systems, and third parties. By identifying privacy risks during and after software development, Privado bridges the gap between privacy and engineering teams and reduces risk at scale.
Locations
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Primary
San Francisco , California Headquarters, US
Employees at Privado.ai
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Upal Basu
Technology Investor | Global | Entrepreneur
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Chris Hoponick
Shifting Privacy Left | Enterprise Sales Director (North America) @ Privado.ai
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Prashant Mahajan
Founder and CTO, Privado | Shifting Privacy Left
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Pandurang Patil
Chief Architect at Privado.ai ● AdTech ● FinTech ● E-Commerce ex-CTO-Gromor finance, ex DoubleClick (Google), Paytm, PubMatic, Symantec
Updates
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Privado.ai reposted this
You're probably already familiar with linters and static analysis tools that find bugs and performance issues in your code. In my latest blog post, you'll learn step-by-step how to scan a Java repository for privacy issues, using the open-source privacy code scanner from Privado.ai. #Privacy #OpenSource https://lnkd.in/dEyPacCK
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Our latest research revealed surprising trend: Even as GDPR consent compliance fines have increased, most websites in Europe still share personal data without proper consent We tested the most visited websites in Europe for privacy compliance and found: ❗ 74% of the most visited websites are not GDPR compliant ❗ Non-compliant websites average 23 GDPR consent compliance risks Download the State of Website Privacy Report to see all research findings and learn what privacy teams can do to minimize GDPR compliance risk on websites: 👉 https://lnkd.in/dj6HcSEC #privado #gdpr #privacycodescanning
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Navigating the complexities of data privacy compliance while aligning technical, legal, and executive teams can be overwhelming. With the constant evolution of regulations and the challenge of managing data flows, it’s crucial to have the right tools to stay ahead. On December 4, 2024, at 8:00 AM Pacific, join us for a 1-hour webinar to explore how Privacy Code Scanning can simplify compliance and enhance collaboration across teams. Key Takeaways: ☑️ Gain real-time visibility into data flows for improved compliance and governance. ☑️ Automate privacy audits, DPIAs, and RoPA reports to streamline processes and reduce risk. ☑️ Learn how to bridge gaps between technical and non-technical teams with a unified approach to privacy risks. Speakers: ▶️ Vaibhav Antil, CEO & Co-Founder, Privado.ai ▶️ Nishant Bhajaria, Privacy Executive, Privacy Engineering Center of Excellence, Privado.ai 👉 Join us to strengthen your privacy governance strategy: https://lnkd.in/dj8WCsyJ
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Privado.ai reposted this
Throwback to last week's IAPP #DPC24. I had the pleasure of joining Vaibhav Antil and Henri Kujala in the panel “Engineers are from Mars, Privacy Teams are from Venus”. 🌌🪐 ❓"In your interactions with product and engineering teams, have you explicitly or implicitly been told privacy is a blocker?” 💬 Our audience gave us a unanimous “yes” response. What a pity though. Privacy, like security, will improve the overall quality and trust of your products! And that can only be achieved when product/engineering teams and privacy (and security) professionals collaborate, striving for privacy engineering as an overarching discipline. Let me summarize the key challenges and solutions that I take away from our conversation. Key challenges currently include: ✋ Mismatching outcomes ✋ - privacy as approval or compliance blocker instead engineering goal, which hinders stakeholder engagement as privacy is considered a burden ✋ Privacy terminology gaps ✋- lack of common understanding and vocabulary (does everybody around the table understand ‘privacy’ in the same way?), and insufficient understanding of the system (data, business context, etc.) ✋ Privacy technology limitations ✋ - most of existing privacy tools are targeted at privacy professionals. There is a need to support engineering teams (architects, developers, testers) with privacy guardrails, libraries, and tools As solutions we highlighted: ✅ People ✅- raise awareness on the need for privacy (engineering). Make it useful and actionable for all stakeholders involved (e.g. a developer needs Jira tickets instead of 60 pages legalese DPIAs) ✅ Program ✅ - align privacy with existing security and product lifecycle practices. Don't reinvent the wheel or keep privacy in isolation ✅ Technology ✅ - don't just invest in privacy dashboards for compliance purposes, the engineering teams also need to be equipped with appropriate privacy-enabling knowledge and tools In the pictures 🎞️ below: our panel, the beautiful view we had during the panel from the Panoramic Hall, the best conference swag (a freshly made stroopwafel from AWS), and my favorite IAPP sticker so far. Also, great to meet up with old friends at finally meet some privacy celebrities in person. Ron De Jesus Petruta Pirvan Jay Cline Alex Vissoky Jules Polonetsky
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We tested the most visited European websites for privacy compliance, and most are still sharing personal data without proper consent 🚨 #privado #dataprivacy #privacyengineering #poll
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Privado.ai reposted this
The Website Consent Problem: Too Many Tools, Too Little Harmony Websites rely on various third-party tools like analytics platforms, ad managers, and tag managers. While these tools are essential for functionality, each has unique privacy settings. The real challenge is ensuring they work together to honor user consent. When integration fails, consent flows break, leading to compliance risks and loss of trust. Websites often use over 20 different types of tools. Key categories of website tools: 1. Analytics tools Google Analytics and Adobe Analytics track user behavior and performance. They rely on settings like Google Consent Mode to operate compliantly. Without proper integration, they may collect data before consent. 2. Ad management platforms Prebid.js and Google Ad Manager manage ad delivery. They need frameworks like IAB TCF strings to serve personalized ads only with user consent. Misconfigurations can lead to tracking and legal risks. 3. Tag management systems (TMS) Google Tag Manager and Tealium control when other tools are deployed. The CMP (Consent Management Platform) must load first to capture consent preferences. Without proper setup, tools may fire prematurely. 4. Heatmaps and session recording tools Hotjar and FullStory track user interactions to improve experience. These tools collect sensitive data and should operate only with explicit consent. Poor configurations can result in privacy issues. Why honoring consent is a challenge? - Fragmented ecosystem Most tools operate in silos, making it hard to create a unified consent flow. Without integration, tools don’t respect shared consent signals. - Regulatory complexity Privacy laws vary across regions, requiring different approaches for compliance (e.g., opt-in vs. opt-out). Configuring tools to meet global regulations adds complexity. - Lack of real-time monitoring Consent flows change as tools are updated or replaced. Without regular monitoring, settings can become outdated, leading to unauthorized data collection. - Misaligned priorities Revenue goals often take precedence over compliance. This results in shortcuts like firing tracking scripts before consent is obtained, risking penalties and user trust. What should Privacy Teams do? 1. Audit your website List all third-party tools and document their data flows. 2. Understand privacy settings Review each tool’s privacy settings and integration with the CMP. 3. Fix tag management systems Ensure the CMP loads first to capture user consent before other tags fire. 4. Verify CMP integration Confirm the CMP communicates consent signals to all tools for consistency. 5. Automate, automate, automate Manual consent flow monitoring is time-consuming and prone to errors. Work with tech teams to automate consent checks or use vendors specializing in consent monitoring automation. This will help in catching issues early on. #Privacy pros, How are you auditing your website’s tools and #consent flows?
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75% of top websites are still exposing data privacy risks—and relying on CMPs alone isn’t enough to protect your organization ❌ Join Vaibhav Antil, CEO of Privado.ai, as he dives deep into the 2024 State of Website Privacy Report, covering: ▶ Privacy Compliance Gaps: Discover why so many organizations are still struggling with privacy risks. ▶ Actionable Benchmarks: Get proven benchmarks to assess and improve your organization’s privacy risk profile. ▶ Effective Solutions: Learn how to maintain continuous governance and stay ahead of ever-changing regulations. 👇 Secure your spot: https://lnkd.in/dchrRwMi #privado #dataprivacy #privacyengineering
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Despite increased privacy regulation in the US, our research shows companies are not keeping up. We tested the most visited US websites for privacy compliance and found: ❗ 76% of the most visited websites are not CPRA compliant ❗ Non-compliant websites average 69 CPRA consent compliance risks ▶️ CPRA compliance requirement: Since enforcement for CPRA began earlier this year, companies must give users the option to opt out of data sharing with advertising third parties ▶️ Current state: Most websites share personal data with advertising 3rd parties even when users opt out Download the State of Website Privacy Report to see all research findings and learn what privacy teams can do to minimize risk: 👉 https://lnkd.in/dj6HcSEC #privado #privacycodescanning #dataprivacy #cpra
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Privacy Corner Newsletter: November 21, 2024 In this edition, we cover Germany’s data breach ruling, Meta’s new ad model, and the EU's Cyber Resilience Act. ▶ German Court Opens the Door to Mass Data Breach Lawsuits: Germany’s Federal Court rules that "loss of control" over personal data qualifies for damages under GDPR Article 82—no proof of distress or financial loss required. ▶ Meta’s ‘Unskippable Ads’ Solution Gains EDPB Attention Meta launches a free tier with ads using minimal data and unskippable formats in response to EU demands. ▶ Cyber Resilience Act Imposes New Rules on Digital Products The EU’s Cyber Resilience Act sets strict cybersecurity and data protection requirements for most digital products, with significant penalties for non-compliance starting 2027. #Privado #ThePrivacyCorner #GDPR #EDPB #CyberAct #EU
Germany's Mass Data Breach Claims, Meta's 'Consent-or-Pay' Ads and New EU Cybersecurity Rules
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