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🚀 Exciting News from Temu! 🚀 In just a year and a half, and with the exposure from two Super Bowls, Temu has transformed from being relatively unknown to becoming a household name across the nation! 🏠💡 YouGov, a leading global online research data and analytics technology group, conducted a survey of 700 adults in the USA aged 18 to 65 on March 27 and 28. The results are astounding: 88% of Americans polled have heard of Temu! 🌎 Even more remarkable is that 95% of women surveyed reported being familiar with Temu, compared to 80% of men. This highlights the broad appeal and reach of our brand among diverse audiences. 👩👨 The survey also revealed that over half of respondents (52%) became aware of Temu through our advertisements, demonstrating the effectiveness of our marketing efforts. In fact, 77% of those who recognized Temu had seen our ads within the past three months! 📺💼 To learn more about our journey and the impact of Temu, click the link below! 👇 https://lnkd.in/dFNBVNut ........ #ebiztoday #ecommerce #onlineshopping #brandawareness ##temu

Why are global brands sleeping on Australia? It’s a goldmine waiting to be tapped! 🌟 A World in One Country: Imagine a place where every test you run gives you a mini snapshot of global reactions. That's Australia for you—a vibrant mix of cultures and demographics that make it an ideal launchpad for new products. Why guess how the world will react when you can know it from just one market? Wide Open for Business: It’s baffling how many industries here are still wide open for the taking. Big brands, where are you? Take Costco for example—they rolled in with their bulk-buying model and Aussies can’t get enough. They've carved out a niche that was just sitting empty, showing just how much potential there is for others to make a big splash. Thriving Consumer Market: Australians are enthusiastic shoppers always on the lookout for something new and exciting. They embrace quality and innovation, making this market ripe for brands that are willing to dive in. And finally, if brands can find a salt-of-the-earth local advertising agency that really knows the people and what makes them tick, it'll make all the difference. A good local partner can navigate the nuances of the Australian market and help your brand resonate with consumers in a way that feels authentic and engaging. That's the key to truly unlocking the potential down under. So, why aren’t more companies rushing in? Between the untapped market segments and the potential for tailored local marketing strategies, it’s high time global brands woke up to the opportunities in Australia. Let’s make sure your brand doesn’t miss out. 🚀

In today's post, we want to share part of the research from RETAILX regarding sports goods around the world with you. Let's talk about regional breakdown. Spending on sports goods is declining worldwide, except in the Americas, where growth is still evident, particularly in the US and Canada. This growth is due to a strong pre-pandemic trend in health and wellness that persisted post-pandemic. In contrast, Europe and Asia are experiencing a slow but clear decline in sports goods spending, driven by changing lifestyles, recession, and high interest rates, especially in Europe. Revenue changes from the peak in 2021 to the end of 2023 highlight significant market shifts. Europe, which saw strong growth in 2020 and 2021, experienced a downturn in 2022 due to inflation and cost-of-living pressures. The Americas were less affected by these economic shocks and recovered more quickly. Asia, the largest market by volume, saw a marked contraction in 2023. Consumer spending on sports goods has declined in Asia and Africa since 2020. Despite this, the Americas and Asia have spending levels above the global average. The trend reflects a market correction following the pandemic-induced surge in spending on home and limited outdoor exercise. Online spending on sports goods steadily grows across all regions but still makes up less than half of total sales. In the Americas and Asia, e-commerce accounts for about a third of sports goods sales, driven by tech-savvy, affluent consumers. Mobile shopping is particularly dominant in Asia, where it accounts for 70% of online sports goods purchases. The connection between sports, mobile technology, and health apps is strengthening globally. Want to dig deeper into the topic of global sports goods? Click here: #NovaGlobal #NovaGlobal_trends #market #ecommerce

I'm thrilled to announce the release of our new report "From Disruption to Opportunity: New Pathways to Profitable Growth for Consumer Brands." This report dives into the three disruptive trends in commerce: The Emergence of Invisible Commerce, The Cascading Costs of Convenience, and The Rising Power of Product Communities. These trends are causing material impacts to brand performance, including the significant erosion of margins and market share. Our report provides guidance on how to address these trends, explains the value of Millennials as a NorthStar for commerce, and highlights where IPG is investing in solutions to help our clients navigate this shifting landscape to gain a competitive advantage and drive profitable business growth. Download the report by clicking on the image below and don't hesitate to reach out to discuss these trends, our global commerce research study, or any of our world-class solutions. Special thanks to Roald van Wyk for his brilliant insights and contributions to this report. #consumerbrands #commerce #growth #disruption #innovation #Shoptalk2024 #IPG #DigitalCommerce #ConsumerExpectations #RetailMedia #CustomerExperiences #Brands #BrandManufacturers #commerce #data #GenZ #Millennials Acxiom FCB Global Interpublic Group (IPG) KINESSO MRM RGA RafterOne | An IPG Company

The UK market is a dynamic force! From digital shifts to sustainability demands, understanding consumer trends is crucial. Here is how you can: 🔹 Uncover Latest Trends: Learn how digital habits, brand loyalty, and eco-consciousness are shaping UK consumers. 🔹 Win Over Your Audience: Discover how to leverage these trends to connect with your ideal customers. 🔹 Stay Competitive: Explore strategies to adapt your brand and marketing to thrive in the ever-changing UK landscape. Unlock these trends for growth and elevate your business. Let’s discuss how you can tailor your approach for success in the UK market. Reach out today! #Brandcrea #UKConsumerTrends #GrowthStrategies #Ecommerce #DigitalMarketing #Sustainability #BrandLoyalty

We've talked a lot about Live Well Consumers and what they mean to brands who seek to identify them. However, these consumers have high expectations from the brands they trust and continue to spend with. Here's how brands can cater to the values of this high-impact consumer group: https://lnkd.in/ezXHre4n #LiveWell #MRX #MarketResearch

IPG Commerce's latest report, "From Disruption to Opportunity,” sheds light on how brands can navigate the evolving commerce landscape. IPG Mediabrands leverages our expertise to guide brands through these shifts, helping clients flourish in a competitive marketplace. Dive into the report and let's navigate the future of commerce together. #IPGMediabrands #IPGCommerce #Commerce 

Dive in, this study emphasizes leveraging changing consumer behaviors and technological advancements in commerce to drive business growth. A must-read for those looking to stay ahead in the dynamic commerce landscape!

An interesting study concluded by NielsenIQ "34% of urban consumers are on the lookout for new products, while 40% actively seek innovation." "Innovation is not just a moment; it is a long-term strategy" as quoted by Vijay Udasi Urban consumers are increasingly driven by the allure of the new and the promise of cutting-edge solutions. To capture this audience, brands must prioritize creativity and forward-thinking strategies. The modern shopper is investing in experiences and stories that promise something different. As competition intensifies, adapting to this evolving market is crucial. Embrace change, foster innovation, and watch your brand thrive in this ever-evolving marketplace. Read the full article in ET Brand Equity. Discover growth led by innovation with #NIQ experts! https://lnkd.in/ggw4fYnj #Innovation #ConsumerTrends #BrandStrategy

Building a Thriving Chain of Stores in the UK: Key Insights Expanding a business into a successful chain of stores in the UK requires a clear strategy, deep market understanding, and targeted investments. The UK retail and food & beverage sectors are highly dynamic, offering tremendous opportunities for growth. However, building a strong presence requires more than just great products—it demands strategic investment in marketing and a robust online presence to create lasting brand awareness. Some key considerations: 📍 Market Research: Understand regional demographics and consumer behaviors to select the right locations. 📈 Brand Awareness: Marketing is not optional. Investing in targeted campaigns and leveraging both online and offline channels is critical to stand out in competitive markets. 🛒 Omnichannel Presence: Modern consumers expect a seamless online and in-store experience. Building a user-friendly website and engaging on social platforms strengthens customer connections. 🤝 Consistency: Every store must deliver consistent quality and service to reinforce trust and loyalty. Scaling is a challenge, but with a well-planned approach, it becomes a rewarding journey. Let’s build not just stores, but experiences customers love and trust. What strategies have you found most effective when scaling your business? Let’s exchange ideas! #BusinessGrowth #RetailStrategy #MarketingMatters #BrandAwareness #UKMarket #Entrepreneurship