Giuseppe Frigeri’s Post

Peaks partners Consumer Insight for Holiday Season 🔍 🌍 Unlocking Global Success: How Brand Websites and Social Media Can Drive Your Golden Quarter Sales! 🌟 As we prepare for the golden quarter, it’s essential to harness the power of both brand websites and social media to maximize engagement and sales! 📈✨Recent research from e-commerce expert VisualSoft shows that while social media is crucial for product discovery, a sizeable segment of consumers prefer to dive deeper into products on brand websites. 🛍️💻 Read the story here 🔽 https://lnkd.in/gZkgJvtQ of Form💖 🚀Peaks Partners is happy to engage you and help target your brand to local market preferences wisely and connect with the right audience. 🔗 How Peaks Partners Can Help 📈: 〰️ Retail Partnerships 🤝 〰️ Targeted New Market identification and Partner Activations 🎯 〰️ Data-Driven Insights 📊 〰️ Brand Consulting💡 〰️ Localized Brand Strategy Development 🔑 〰️ Integrated Product Solutions 🕰️❤️ Happy to Partners You in your growth story. 🤝 🔄 DM here or 📧 ravdiip.a@peakspartners.com #GoldenQuarter #holidayshopping #consumerresearch #retailstrategy #Ecommerce #Retail #BrandMarketing #BusinessStrategy #ConsumerInsights #BrandStrategy #newmarket #growth #peakspartners #retailconsulting #brandlicensing ⏱️ Stay tuned for more such exciting developments in the global retail industry.

More than 70% of US malls have closed. Do we still need stores? What is the future of retail? There were 2,500 shopping malls in the United States, and now there are roughly 700. Shockingly, that number will likely decrease to 200. The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution. Disintermediation, disruption, and lots of things happening in retailing.   According to renowned authors Philip Kotler and Giuseppe Stigliano, we are in the post-digital age and consumers live in a “paradox of choice”. Nowadays, everyone can be a retailer to some extent, like influencers and live-streamers, they are the new generation retailers. The lines between ‘B2B’ and ‘B2C’ retail is blurred.   The competitive landscape and the digitalisation of the audience made it hard to build a standard framework and no “one size fits all” approach. Marketers must take a new perspective to blend their experience and knowledge to build future-proof marketing and retail strategies.   There are steps to follow according to the book Redefining Retail: 10 Guiding Principles for a Post-Digital World, notably: -     Understanding your customers -     From omnichannel to optichannel -     Be “humbitious” (humanity + ambition) -     Three-dimensional customer journey   There is much to learn to create a new customer experience at retailers and consumer brands. I'm really looking forward to reading this book in detail. #retail #customerexperience #postdigitalage #consumerbehavior #luxury #marketing #strategy #customerjourney

Part 9: Distribution Decisions: Crafting Your Go-To-Market Strategy When it comes to distribution decisions for watch startups, crafting the right go-to-market strategy is crucial for success. There are various distribution strategies available, including e-commerce, collaborations with retailers, and direct-to-consumer models. Each approach has its own set of pros and cons that must be carefully considered to choose the right fit for a new brand. E-commerce 🛒 offers the convenience of reaching a global audience without the need for physical retail space. This can lead to lower overhead costs and greater control over the customer experience. However, standing out in a crowded online marketplace can be challenging, and building brand awareness without the help of brick-and-mortar stores can take time. Collaborations with retailers 🏬 provide access to established customer bases and physical store locations, which can help increase brand visibility and trust. On the downside, retailers may take a significant cut of profits and have their own requirements for pricing and product placement. Direct-to-consumer models 🛍️ allow brands to build direct relationships with customers, gather valuable data, and control pricing and messaging. This approach can also lead to higher profit margins. However, it requires significant investment in marketing and customer acquisition, as well as the ability to handle logistics and customer service efficiently. To choose the right distribution strategy for a new watch brand, it's important to consider factors such as target market demographics, brand positioning, budget, and long-term goals. Conducting market research and analyzing competitors can help determine which approach is most likely to resonate with your target audience and set your brand apart in the competitive watch industry. In conclusion, there is no one-size-fits-all approach to distribution decisions for watch startups. The key is to carefully weigh the pros and cons of each strategy and choose the one that aligns best with your brand's unique value proposition and goals. #DistributionDecisions #GoToMarketStrategy #WatchStartups🕰️

Winning through Retail Media Unlocking exponential growth through the strategic use of 1st party shopper data is nothing short of remarkable. For brands, the ultimate triumph lies in their ability to sway consumers at the precise moment of purchase decision-making. Whether it's within the physical aisles of a brick and mortar store or the digital landscape of a web/app interface, the battle still remains focused on winning at the moment of purchase. It is not enough to capture consumers' attention early on even though that helps in building loyalty and affinity; the real challenge is to maintain that engagement till it converts into a sale even amidst fierce competition. Having a career foundation in sales and marketing myself, I recognize firsthand how easily shoppers can be swayed by compelling arguments presented at the critical juncture of purchase. The need to engage with shoppers at the pivotal moment and monetize human traffic is what has given rise to the proliferation of Retail Media Networks across most of the western world driven majorly by the owners of the data - Retailers (and more recently companies that have a large population coming into their premises e.g. Large Gyms - as Planet Fitness in Canada has recently done). To take full advantage of retail media to support brands, major retailers leverage their 1st party assets to deliver targeted media messages to consumers as they navigate through stores or browse online platforms - basically monetizing eyeballs. What sets this model apart is its ability to establish direct links between advertising consumption and actual sales and also the last mile factor, making it an indispensable strategy for any brand focused on growth. Having personally traversed both sales and marketing realms, and worked with companies offering both 3rd party and 1st party shopper insights, I can attest to the myriad opportunities for engagement and conversion if done right. The true essence lies in mastering the art of measuring the impact of media/advertising messages on both brand building and consumer loyalty. In essence, leveraging retail media isn't just a desirable tactic—it's an imperative for brands striving to thrive in today's fiercely competitive marketplace. #Canada #RetailMedia #Branding #Marketing

This week, IPG Commerce unveiled a game-changing global research report at #ShopTalk, titled "From Disruption to Opportunity: New Pathways to Profitable Growth for Consumer Brands." It's a must-read for anyone in the consumer brands industry, offering insights and solutions to navigate the shifting landscape. The report highlights three key themes: the emergence of invisible commerce, the cascading costs of convenience, and the rising power of product communities. It's a deep dive into the challenges and opportunities facing #consumerbrands today. So, if you're in the business of building brands or just curious about what makes them tick, carve out some time today for a read. Jeriad Zoghby | Mish Fletcher | Roald van Wyk KINESSO Australia | IPG Mediabrands Commerce

Consumer behaviors are moving toward sports options that are more accessible. A recent report by McKinsey & Company revealed that consumer behaviors are moving away from organized sports and toward options that are more accessible. More people are choosing sports that are quicker to pick up, require less commitment, and are more social, rather than organized sports with fixed time commitments or requirements for teams or high levels of skill. In addition, there is a generational shift in progress, with some older demographics spending more time and money on their favorite sports and hobbies. This pivot presents new avenues to growth. Having the right pop display or packaging is crucial for attracting, engaging, and converting shoppers! Contact VanguardSales@vanguardpkg.com today to learn about the latest display and packaging trends or discover how to improve your in-store marketing effectiveness. #retail #shoppermarketing #fullservice #merchandising #instoresolutions #consumerexperience #corrugated #popdisplays #pointofpurchase #signage #retailsignage #packaging #retailreadypackaging #fulfillment #shipping #digitalprinting #custompackaging

Consumer behaviors are moving toward sports options that are more accessible. A recent report by McKinsey & Company revealed that consumer behaviors are moving away from organized sports and toward options that are more accessible. More people are choosing sports that are quicker to pick up, require less commitment, and are more social, rather than organized sports with fixed time commitments or requirements for teams or high levels of skill. In addition, there is a generational shift in progress, with some older demographics spending more time and money on their favorite sports and hobbies. This pivot presents new avenues to growth. Having the right POP display or packaging is crucial for attracting, engaging, and converting shoppers! Contact VanguardSales@vanguardpkg.com today to learn about the latest display and packaging trends or discover how to improve your in-store marketing effectiveness. #retail #shoppermarketing #fullservice #merchandising #instoresolutions #consumerexperience #corrugated #popdisplays #pointofpurchase #signage #retailsignage #packaging #retailreadypackaging #fulfillment #shipping #digitalprinting #custompackaging

Setting up a grocery retail store and ensuring its continued relevance requires more than just a good location and product selection. One of the most crucial aspects is executing consistent and relevant promotional campaigns to keep customers engaged and interested. At Hearty Mart Consultancy, we specialize in crafting tailored marketing strategies that connect with your target audience effectively. Our approach begins with identifying key residential areas, or "focus colonies," within a 1.5 to 2 km radius of the store's location. Through observational market research, we delve into the buying patterns and preferences of the residents in these areas. This insight allows us to design a 360-degree integrated marketing campaign that resonates with the community. The integrated campaign leverages multiple channels, including social media and direct marketing, ensuring comprehensive outreach. One of the unique elements of our strategy is the "People-to-People" contact initiative, where we invite residents from these focus colonies to visit the store, fostering a sense of community and direct engagement. To enhance visibility, we also employ branded auto rickshaws or vehicles to promote the store within the area. For grocery stores that are already operational but looking to rekindle customer interest, we offer the option of executing short promotional campaigns. These campaigns are designed to generate a fresh buzz and attract new and returning customers, ensuring that the store remains a vibrant and popular shopping destination. At Hearty Mart Consultancy, we believe that a well-executed promotional plan is key to the sustained success of any retail store. Let us help you connect with your customers and build a thriving retail business. #GroceryStore #RetailMarketing #CustomerEngagement #PromotionalCampaigns #HeartyMart #MarketResearch #SocialMediaMarketing #DirectMarketing #CommunityEngagement #RetailSuccess #LocalMarketing #BrandVisibility

In today's fast-paced digital landscape, the #RetailSector is undergoing a fascinating evolution, catalyzed by the omnipresence of social media and the ever-growing gaming community. This insightful piece at Forbes explores how these forces are reshaping #ConsumerBehaviors, industry strategies, and the very essence of engagement. 💡 What to Expect: 1️⃣ Discover how leading retail and gaming brands are leveraging social media to revolutionize their retail experiences 2️⃣ Gain valuable insights into the evolving preferences and expectations of modern consumers 3️⃣ Uncover emerging trends and disruptive technologies that promise to redefine the way we shop, play, and interact in the digital age 🔗 Article Link: https://lnkd.in/dVdSYwGD Download our latest #ConsumerTrends report 👉 https://lnkd.in/dVeQfq3T Share your thoughts, insights, and experiences in the comments section. Let's dive in and reimagine the #FutureOfRetail! 💫 #ConsumerBehaviors #ConsumerTrends #RetailSector

Another great discussion around the 'Meaningful Retail Tactics to Drive Customer Loyalty and Future Proof Your Brand Loyalty'. Today we discussed really knowing who your key audience is and target them to build your community. Again is Audience vs Community!! In another excellent panel hosted by Kate Nightingale (Kasia Slowikowska), Chief Behavioural Officer and Founder of Humanising Brands and Women of Retail, the panel featured industry leaders: 🌟 Anne Thouas, Chief Marketing Officer, MORI   🌟 Forest Kwok, Chief Marketing Officer, Vitl   🌟 Rosie Mangiarotti, Founder & CEO, Perkies   🌟 Sayed Suhail Gaffar, Vice President, Global Ecommerce, The Topps Company  🌟 Alex Walker, Managing Director, Havas Market UK Some of our favorite quick tips: "Remain focused and obsessed to a targeted audience" "Keep customers coming back by having the right experience for the right product" "Acquire customers early in their journey" "Look at moments that resonate" "Do anything possible to increase lifetime value!" #eTailLondon #personalization #customerloyalty #eTail25 #retail