We are IPG Commerce.
We are a global team of 1,000+ visionaries, makers, designers, and unicorns, rewriting the commerce playbook to help brands win, driving sustainable growth and profits.
Why does the commerce playbook need to be rewritten? Because although it’s never been easier to launch a commerce channel, it’s also never been harder to succeed with a commerce business. The market has never been more crowded, there has never been more channels to manage, and customer expectations continue to grow at an accelerated pace.
It’s why, at IPG Commerce, we don't see commerce as a service, a new media space, or a platform. It is a disruptive force creating a growing tension between customer expectations and brand experiences. A force that will require a Total Commerce approach for success.
It’s why at IPG Commerce we believe that every brand’s story needs a buy button,
that commerce, content, and culture have converged,
that commerce experiences are the new prime time for customers,
that this is where customers are finding and buying brands,
that this is where brands must show up and where their most brilliant ideas must shine,
and that, at the end of the day, if a brand’s commerce story doesn’t make money - it’s probably not a good story.
IPG Commerce’s unique approach to Total Commerce has four core elements and is powered by our network of world class agencies:
· Creative Commerce to grow market share through innovative creative within and for commerce channels.
· Unified Commerce to optimize ROI by orchestrating demand across marketing and media channels to drive the right audiences to commerce destinations at the right time.
· Personalized Commerce to maximize sales through commerce experiences designed to empower customers to get what they want on their terms.
· Connected Commerce to enable enterprise agility through a seamless commerce ecosystem powered by data, intelligence, and automation.
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Industry
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Advertising Services
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Company size
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10,001+ employees
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Headquarters
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New York, NY
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Type
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Public Company
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Founded
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2023
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Specialties
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Advertising and Creative, Business to Business (B2B), Business to Consumer (B2C), Commerce, Content Creation, Customer Relationship Management (CRM), Data and Technology, Digital Marketing, Digital Transformation, Health – DTC/Consumer including Digital, Media, One-to-One Marketing, Private Marketplaces (PMP), Shopper Marketing, Strategy and Consulting, Retail Media, and Web Design and User Experience
