Roald van Wyk

🚀 Breaking: We unveil Volkswagen's most ambitious AI transformation strategy yet. From neural mobility interfaces to urban air transport networks, VW is best positioned to bet big on revolutionary technology. As Europe's largest automaker with €279.2B in revenue, they could reshape mobility. KEY HIGHLIGHTS FROM THEIR STRATEGY: 🤖 AI-powered mobility operating system integrating all transport modes 🌈 Climate-positive manufacturing ecosystem 🏠 Autonomous living spaces platform 🧠 Neural interface technology for vehicle control 🚁 Urban air mobility network 🚀 Space mobility solutions Having created their comprehensive roadmap, I'm convinced this is more than just another corporate strategy - it's a blueprint for the future of human transportation. Thoughts on my bold vision for VW? #VolkswagenGroup #FutureOfMobility #Innovation #AutomotiveTransformation https://buff.ly/48JiYCU

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So simple. So effective. So brilliant.

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‘Meet Marina Prieto’ turned an ordinary woman into an overnight internet sensation. As outdoor advertising in Spain declined by more than 7%, JCDecaux & DAVID Madrid decided to showcase an unexpected star: a 100-year-old grandmother. Their strategy aimed to demonstrate the effectiveness of subway advertising by leveraging high-traffic Metro stations. By strategically placing Marina's 54 Instagram posts in hundreds of unbooked ad spaces, featuring her in everyday activities like gardening, celebrating her 100th birthday, enjoying churros, or napping, the campaign created a buzz. Each poster included Marina's Instagram handle (@marinaprieto1923), prompting the public to follow her journey. This simple yet powerful concept sparked curiosity and discussions across social media, with many Spaniards eager to learn more about the mysterious lady behind the campaign. Before the campaign, Marina’s Instagram account had a following of 28 people. However, as commuters began to interact with her story, her follower count skyrocketed to over 10,000. The campaign’s success in driving online engagement underscored a critical point: Metro advertising can seamlessly bridge the gap between offline and online worlds, turning passive observers into active participants. Follow Marina's journey here: https://lnkd.in/eSDCRbYG #marketing #advertising #outdooradvertising

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Well, what do you think that means? Please leave me your thoughts on augmented reality or AR and what adoption will happen after the Olympics ? or if it will flop ? Consider the generations and who uses what apps… #EmergingMedia #AugmentedReality #Olympics #ARMarketingBasics

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Pouring Creativity into Every Drop 🍹 Discover how Hero Next Door transforms beverages into showstopping visuals that leave audiences thirsty for more. From the perfect beer cascade to the mesmerizing swirl of a cocktail, our cutting-edge CGI brings liquid magic to life. 🍺🍷🍸 With a powerful mix of creativity and AI-driven production, we deliver: ✅ Jaw-dropping content for every platform ✅ Faster turnarounds at lower costs ✅ Visuals that set your brand apart Ready to see the extraordinary? Watch our latest liquids and beverages reel and experience the difference. #HeroNextDoor #hnd #beveragecontent #liquidgold #cgi #marketinginnovation #beverages #liquids

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Todas las historias importan... pero a veces algunas se quedan en el olvido. En esta campaña no solo se resalta el poder de la publicidad en el metro, sino que también celebra la sabiduría y vitalidad de nuestros mayores. ¿Los ingredientes? Lo inesperado, el misterio y un buen personaje. En la escuela de cine se habla de la fórmula del 2+2, sin dar el resultado, y aquí se aplica perfectamente. ¿Quién es esta mujer? Descúbrelo. Naturalmente, además de llamar la atención, también genera tráfico, conversación y comunidad. Sin duda, es una campaña diferente que resalta no solo la efectividad de la publicidad en el metro, sino también la importancia de una buena historia y un buen personaje. Esta campaña es un ejemplo ideal para aquellos que aprecian la inclusividad, el impacto social, el pensamiento no convencional y el arte del storytelling.

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Final day of the Cannes Lions International Festival of Creativity. Here's the Brutally Simple M&C Saatchi Group South Africa snapshot for Day 5. Neo Mashigo, Jacques Burger and I will be sharing a consolidated thought piece off our time at Cannes this year - what this space. > IN A WORD < Commitment From hearing Ynon Kreiz (CEO, Mattel) talking about how their commitment to the Barbie brand's purpose ("To inspire the limitless potential in every girl") and the role of Barbie the movie (which prior to the movie was one of the top selling toys in the world, so no it wasn't sales) to hearing from Ipsos, Burger King and Karen Nelson-Field PhD, what is clear is that we are living in the age of average. A world where everything looks, sounds and feels the same and therefor hard to get attention. It seems the safety and comfort of the familiar outweighs the risks of standing out (the very job marketing should be doing!). Ynon commented that when they saw the concept and the script for the Barbie film it was impossible to compare it to anything, it stood out. To achieve brand distinction takes full organisation-wide commitment, and what's clear is that it isn't easy. > IN A QUOTE < "Mr President, I just need an aircraft carrier." - Jacques Séguéla to the President of France Séguéla was awarded the Lion of St Mark honours for lifetime achievement on the last day. At 90 this advertising legend is full of insight, and still full of energy. He spoke about the commitment needed to make brave ideas happen. When he had an idea of a Citroën car racing a fighter jet off an aircraft carrier production houses around the world said it couldn't be done. So he took it upon himself to go ask the then President Mitterrand if he could use one of France's aircraft carries for the iconic French car brand's ad. He said yes. A quick search using these words should find it for you: Citroen aircraft carrier ad > IN A PIECE OF WORK < Corona - Sunset Bottles Such 'Brutal simplicity of thought' in this work. Designed to run in markets with limited budgets, the team simply found low cost stock images of sunsets (they cost $100 each!) and placed their logo on them. And it works beautifully and brilliantly. But only because the brand has remained committed to its brand assets. The most important question - are you and your teams clear on what you are committed to as a brand?

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The unthinkable happened: Audi shelved its iconic 4 rings for China: When a brand as iconic as Audi decides to omit its legendary four-ring logo for a new EV lineup in China, it’s not just a design tweak, it’s a signal of how the branding game is changing. China’s luxury car buyers are younger, more tech-savvy, and demand innovation not just in the car but in the story it tells. Audi has recognised this and delivered a rebrand that says, “We’re not just global; we’re local where it matters most.” Here’s what we can learn from this: Adaptation Over Legacy: Even the strongest brand symbols are secondary to relevance. Audi showed courage in prioritising resonance with a younger demographic over the safety of legacy branding. Listening to the Market: These buyers don’t just want to drive luxury—they want to be part of the future. Audi’s rebranding and EV-first focus cater directly to this mindset. Localisation Without Dilution: A bold move like dropping the four rings in favor of “AUDI” might seem risky, but it highlights how a brand can evolve while staying true to its DNA. Youth Drives the Future: In China, luxury car buyers are often in their 30s. They demand innovation, exclusivity, and customisation. Audi’s move isn’t just about cars, it’s about understanding this audience. For entrepreneurs and brand-builders, the lesson is clear: The audience dictates the evolution of your brand. Don’t be afraid to step away from tradition to meet them where they are. PS: I personally would have kept the four rings along with the new logo-type, as they are timeless. #Branding AUDI AG #EVs #MarketingInnovation

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Purpose driven startups are suffering due to a lack of funding and we're seeing the very real impact of this... Europe has long prided itself on being the hub of purpose-driven innovation. Margrethe Vestager's words resonate now more than ever: 'while China may have the data, and the US the capital, Europe holds a unique claim to purpose'. A claim that's becoming increasingly difficult to uphold. European entrepreneurs have been at the forefront of impact, not just chasing commercial success but seeking to solve some of the planet's most pressing issues - e.g Olio • Share More, Waste Less, Lottie, WalkSafe, Koalaa soft prosthetics 🌎 Consumers and tech talent are increasingly placing their bets on companies that look beyond profit margins as proven by the likes of B Lab UK & B Corp, even the hottest fashion based companies (Luxe Collective Fashion). My journey into entrepreneurship was anchored in this belief. From my formative years, through experiences with Founders Factory & Google for Startups, the emphasis was always on purpose. Yet, now, the very foundation of purpose-driven startups is shaking. Why? 1) Funding is becoming more scarce and competed for than ever 2) The cost of acquiring customers is skyrocketing 3) In a tightening economy, consumer decisions are driven more by necessity than by values This is a pivotal moment. The risk is not just to individual startups but to the broader vision of a tech ecosystem driven by purpose. Can we afford to let the vision of a purpose-driven tech ecosystem fade away? Beyond working with startups on rigorous fundraising campaigns to push them ahead of their less impactful counterparts & creative customer acquisition methods (cc Revival Autos - turning classic cars electric), how we can support purpose-driven startups navigate these turbulent waters?

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Championing brands driving the energy transition is central to Diffusion's work in Climate & Cleantech. No more so than when it comes to accelerating the global adoption of EVs, where better access to charging infrastructure will be key. So it's a real privilege that Diffusion will be supporting Mercedes-Benz High-Power Charging with its initial $1 billion investment in DC fast-charging infrastructure, and its goal to install 2,500 chargers across 400 hubs in North America by the end of the decade. Diffusion will be providing media relations support across business, consumer lifestyle, automotive and EV trades, supporting new location openings through earned media and event support, as well as using thought-leadership and speaking opportunities to elevate the profile of Mercedes-Benz High-Power Charging’s executives. More at PR Week here: https://lnkd.in/eZydWicP #EVs #ChargingInfrastruture #Cleantech #bringtomorrowcloser

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How does the #AutomotiveIndustry stand out uniquely within its #SonicIdentity while remaining familiar? That is the challenge with future EV vehicles. #SoundInMarketing #SonicBranding #BrandIdentity https://lnkd.in/gycmcgDb

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Sorry I'm a day late 😅 but on 21 October 1983, the General Conference of Weights And Measures adopted the value of 299,792.458 km/s for the speed of light. Why bring this up? Well... Photonics has quickly become one of the fastest-growing tech sectors, a claim that was reinforced by significant investments in the space that were announced just last week at the OCP Conference! $400M for Lightmatter. Another $44M for Xscape Photonics Inc. And I believe this is just the start of a wave; there will likely be more to come before we close out the calendar year. This hints at the optimism investors have in the future for this technology and frankly, it couldn't come at a more crucial time. The "hardware race" sparked by the rapid rise of AI has exacerbated the power consumption problem in data centers and we NEED solutions. Photonics may hold the key. What photonics startups do YOU know that are deserving of the spotlight? Let me know in the comments. #semiconductorindustry #artificialintelligence #photonics

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🎉 Big news from the AI world today, featuring exciting updates from two major text-to-video platforms! 🚀 🌟Runway has just unveiled Gen-3 Alpha, their latest AI model that's pushing the boundaries of creativity and technology! 🌟Luma AI also made a crazy upgrade, enabling the extension of videos up to five seconds! Mind-blowing advancements! 🤯 Which platform do you like most, hit me up in the comments! #LumaAI #runwaygen3

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We'll be sharing some 2025 predictions and insights over the next 2 weeks. Follow MindField to get your daily dose and understand how we can help you benefit from these anticipated consumer behaviours next year. #Research #Creative #MediaBuying #BrandStrategy #MarketResearch #Consumer2025 #Experiences #MindField #Follow

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Embrace the struggle, love the process, or get out of Marketing. I have always been passionate about storytelling, dissecting ideas, and materializing creativity. Despite being in the local industry for well over 8 years in various capacities, I have always struggled to believe in both the Ilonggo brands' and Ilonggo market's aptness for marketing/advertising (as it is a relatively young and unique market). On my wits end with the industry, Prometheus came and revitalized the excitement. What's this? A marketing agency? In Iloilo? Crazy, but promising. It felt great to finally feel seen and heard but like any other, the same cycle of struggle was bound to happen. Fast forward, here I am. Three years down the line in a position greater than I ever imagined. Being with Prometheus made me realize that you don't thrive in this industry when all you look for is enjoying each and every micro nitty-gritty — big personalities, conflicting ideas, limited resources, etc., you'll get a lot of that, just like in any industry. But like what Lcid said, it's about evolving, persevering, and defying limitations. That's what I'm looking for. With Prometheus, we are allowed to be as creative as we can. But more importantly, we are allowed to create an impact. With Prometheus, ANYTHING is possible.

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Are you a non-European brand that also markets in the EU? Do you need help preparing for the new legislations regarding Greenwashing and Product claims that come in under two years? If the answer is YES – read our newly launched Guide below 👇

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It is amazing how huge "How brands grow" has become in the marketing world. (Warning: satirical content follows) To explain its huge impact, we can only conclude the Ehrenberg Bass Institute applied all their findings meticulously when launching the book, and beyond. Because they knew that as far as the category is concerned, there is no meaningful product differentiation. Any marketing book is just like all the others. So they went on distinctive assets, so important in brand building. That really did it. We can rest assured that people just got so used to seeing a white tree intertwined with that typeface that they just couldn't help themselves. In fact it was so powerful in its meaningless distinctiveness they switched to blue for the second one, probably just to give us a break. And we can of course not fail to notice how they are constantly advertising to us, reminding us within every decision cycle of all the various points where we think "darn, this is a difficult marketing decision, how can I find an answer to this?" I mean advertising is really the key to it all, without it it would never have happened. Besides, as we know, 95% of all marketers are at any point in time not looking to resolve their work challenges. (They are busy trying to stay alive in front of the CFO.) Oh, of course, success did not come over night. People were not loyal, but got other marketing books as well. But due to the sheer double jeopardy, people over time tended to just drift back to How brands grow and that is why EBI is such a huge brand today. I mean could there possibly be any other explanation? No! Read the book!

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How do you engage a global audience in a world where traditional trade show presentations are becoming obsolete? Discover how we partnered with Philips Hue Signify to create an innovative, dynamic online product launch. Our VIXY team crafted a live event experience that mirrored the sleek design and adaptability of the Philips Hue lighting system—setting a new benchmark for virtual product launches. Here’s what we delivered: 🔹 A visually stunning presentation that enhanced product understanding 🔹 A scalable, global livestream that connected with their audience worldwide 🔹 Seamless integration of interactive video and chat for heightened engagement on our Virtual Live Event Platform Interested in achieving the same success for your brand? Dive into the full case study and learn how we empower brands like Philips Hue Signify to shine: https://lnkd.in/esEUGK6f #ProductLaunch #LiveStreaming #VirtualEvent #PhilipsHue #Signify #Innovation Let’s collaborate to create something remarkable!

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