Olinger’s Post

🛍️ 𝐀𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐡𝐚𝐛𝐢𝐭𝐬 𝐞𝐯𝐨𝐥𝐯𝐞, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐚 𝐧𝐨𝐭𝐚𝐛𝐥𝐞 𝐭𝐫𝐞𝐧𝐝: 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐟𝐨𝐫 𝐥𝐞𝐬𝐬. This trend, influenced by higher prices, economic uncertainty, and shifts towards premium or healthier products, is reshaping purchasing behaviours.   📈🔍Through data, marketers can find valuable insights into consumer preferences and purchasing patterns.   This enables them to craft personalized experiences across multiple touchpoints, from social media ads to in-store promotions.   In a competitive marketplace where consumers have many choices, personalized marketing distinguishes brands by fostering unique interactions that enhance engagement and loyalty. #CPG #MarketingTrends #Personalization #DataAnalytics #marketing

Nine trends in consumer markets nicely summarised by McKinsey. Feeling the squeeze but still splurging, diminishing brand loyalty, where and how consumers live and shop, and the worldwide wellness wave.

Neuro-Consumer Journey Mapping: Map the consumer journey from awareness to purchase and beyond, identifying key touchpoints and emotional triggers to optimize engagement and conversion at each stage. #neuromarketing #consumer #consumerbehavior #emotionaltriggers #marketing #fmcg #fmcgproducts #fmcgmarketing #santhoshbz

The race to capture Gen Z’s growing spending power—projected to hit $3 trillion by 2030 💰 is heating up beauty retail. While some retailers are leveraging TikTok presence and partnerships with viral brands others are jumping into the mix with expanded assortments and targeted marketing efforts 🛍️. Key to realize, according to NielsenIQ data Gen Z is the only cohort whose beauty spend is growing in units and they continue to prioritize value and performance over brand loyalty 🎯, often choosing products based on ingredients or social media influence 📲. As they are key to beauty growth 📈, retailers are taking note as Gen Z demands inclusivity, convenience, and diverse offerings. Thank you Noor Lobad and WWD for including my thoughts and Anna Mayo's along with NielsenIQ data in this deep dive into #GenZ https://lnkd.in/e4G7Mm8Y

Q1 is fast approaching – is your brand prepared to capture the attention of health-conscious shoppers? 🌟 The New Year brings a surge in consumer spending, with 65% of consumers eager to try new health-focused products. This is a prime opportunity for #CPG brands to convert trial shoppers into loyal customers. To help you seize the moment, we've crafted a guide that highlights how to leverage consumer habits in Q1, drive success and get ahead of your competition 🙌. Check it out ➡ https://lnkd.in/gNNp-fGV Running a campaign with Social Nature in Q1 helps you tap into this crucial period, enhancing your visibility and consumer engagement. 🚀 Don’t wait until the last minute to plan your Q1 campaign. Book a consult with our CPG growth strategist today! 👉 https://lnkd.in/gkK7zTaK #Q1 #NewYear #ConsumerInsights #Blog #EmergingBrands #CPG #MarketingInsights #RetailInsights #GetAhead #DriveSuccess #CPGintheUSA #Branding #NaturalBrands #GoodForYou

In today's fast-paced world, brands face unprecedented challenges navigating consumer preferences and market dynamics. In our latest blog post we outline three actionable strategies to help brands cultivate human-centred strategies. Discover how your brand can thrive in turbulent times 📈 #dowhatmatters #wearehuman8 #consumercloseness

Riding the wave of individualism? Ipsos' Global Trends 2024 reveals how self-focus is shaping consumer behaviour, creating opportunities for brands like Doritos to connect with consumers on a personal level. Ipsos Brand Health Tracking Chief Growth Officer, Laurent Dumouchel, shares insights into this relevant global trend. #IpsosGlobalTrends #Ipsos #BrandTrust #BrandValues

📣Elevate Your FMCG Brand with Consumer Engagement ✨ In today’s fast-paced market, staying ahead of trends and meeting consumer demands is essential and understanding consumer motivations is therefore key to brand success. 🔑 Our latest article explores the power of meaningful interactions and how consumer insights can transform product development. Embrace the future of consumer engagement and discover some of the benefits of using Foodback: 📊Enhanced Consumer Insights: Gather real-time feedback and understand customer motivations 🧠Informed Decision-Making: Make smarter decisions with owned data 🔄Ongoing flexibility: Effortlessly adapt and update your survey, ensuring your data stays fresh and relevant 🤝Let the consumer help lead the way and gather real-time insights, ensuring your products meet market needs. 👉Follow the link below to read the full article 🔗 https://lnkd.in/dXrMwbHT #FMCG #ConsumerEngagement #BrandSuccess #Innovation

This is a compelling study from BCG. The study reveals that the return on investment (ROI) for marketing to mature consumers is far better than often assumed. Mature consumers have immense buying power, spend more than members of other age groups do on individual purchases, exhibit strong brand loyalty, are resilient through economic ups and downs, and wield surprising influence over younger consumers. So why do consumer brands continue to overlook this market? Read more here to find out: https://lnkd.in/erjfP7ak Boston Consulting Group (BCG) #longevityeconomy #growth #marketers #agepowerfully 3rd State

YouGov categorised consumers into distinct personalities: minimalist, need-based, environmentally conscious, socially conscious, quality-focused, brand loyal, trend-driven, price-sensitive, convenience-driven, impulse buyer, early adopter, and experiential consumer—each reflecting unique behaviours and motivations. “As consumers sharpen their focus on the environmental impact of their purchases, product quality, and budget mindfulness, brands must adapt to these shifting expectations to remain relevant and trusted,” YouGov wrote. https://lnkd.in/d9RiTRAB