I'm thrilled to announce the release of our new report "From Disruption to Opportunity: New Pathways to Profitable Growth for Consumer Brands." This report dives into the three disruptive trends in commerce: The Emergence of Invisible Commerce, The Cascading Costs of Convenience, and The Rising Power of Product Communities. These trends are causing material impacts to brand performance, including the significant erosion of margins and market share. Our report provides guidance on how to address these trends, explains the value of Millennials as a NorthStar for commerce, and highlights where IPG is investing in solutions to help our clients navigate this shifting landscape to gain a competitive advantage and drive profitable business growth. Download the report by clicking on the image below and don't hesitate to reach out to discuss these trends, our global commerce research study, or any of our world-class solutions. Special thanks to Roald van Wyk for his brilliant insights and contributions to this report. #consumerbrands #commerce #growth #disruption #innovation #Shoptalk2024 #IPG #DigitalCommerce #ConsumerExpectations #RetailMedia #CustomerExperiences #Brands #BrandManufacturers #commerce #data #GenZ #Millennials Acxiom FCB Global Interpublic Group (IPG) KINESSO MRM RGA RafterOne | An IPG Company
Don Bradford
9mo
Good Stuff Jeriad. Glad to see you are keeping busy :)
Great write up of where brands need to focus and in order to not only defend but capture the value being unlocked through new trends and behaviours. Especially love the simple conclusion. "There is a need to see commerce for what it is. Not a transactional channel but an evolving landscape that will require new strategies, capabilities, and skills to grow share and to do so profitably." So much opportunity ahead.