BRANDCREA’s Post

We admit that we might be a bit biased… but hey this is our trend forecast for what’s hot and what’s not for 2024. Now to be fair… it’s not just us who predict businesses doing good impact as a big IN for this year. Recent consumer trend reports are saying that: 💚 Brands who do good impact achieve differentiated growth 💚 Consumers are shifting their spending towards positive impact focused product and brands 💚 The importance of brand loyalty is on the rise So yes, if you ask us… "business as usual" is harshly OUT, and impact driven growth in your business is IN. If you want to chat about how you get on the IN list this year, check out https://contribe.io/ #ContribeInAction #SustainableCommerce #GoodImpact

Consumers today are increasingly leveraging digital channels, to interact with businesses. One such channel, is Online Reviews. It has been observed that particularly in the context of local purchases, Reviews have the power to strongly influence decision-making. Having understood this, brands and their local units today make extra efforts to ensure that they utilise this channel to keep consumers engaged, and make a positive impression. This eventually leads to greater in-store traffic and higher brand recall. Adapting to evolving consumer behaviours through routes such as digital Reviews ensures a seamless experience both online and offline. By strategically aligning with these trends, brands can not only survive but thrive in the competitive marketplace, solidifying their presence and relevance. #hyperlocal #review #reviewmanagement #customerexperience #rating #customersatisfaction #customerengagement SingleInterface

BRAND LOYALTY is more important than ever - so you need to hear what Chad Frederick Gilbert has to say!   An emerging retail trend that’s sure to persist throughout 2024 is a focus on strengthening brand loyalty. Over 35% of the retailers in our survey say this is a priority moving forward.      Our survey revealed several strategies businesses plan to deploy such as:    • 43% are going to use testimonials/content from real consumers in their ads.   • 40% plan to offer TikTok shop coupons.  • 55% are going to use AI to personalize product recommendations to their customers in 2024.     Find out where the retail industry is headed in 2024 and how you can stay ahead of industry trends by reading the report below 👇🏼 https://lnkd.in/gXBbXCvJ #retailmarketing #brandloyalty #brandbuilding #digitalmarketing #digitalmarketing2024

Consumers today are increasingly leveraging digital channels, to interact with businesses. One such channel, is Online Reviews. It has been observed that particularly in the context of local purchases, Reviews have the power to strongly influence decision-making. Having understood this, brands and their local units today make extra efforts to ensure that they utilize this channel to keep consumers engaged, and make a positive impression. This eventually leads to greater in-store traffic and higher brand recall. Adapting to evolving consumer behaviours through routes such as digital Reviews ensures a seamless experience both online and offline. By strategically aligning with these trends, brands can not only survive but thrive in the competitive marketplace, solidifying their presence and relevance. For further insights on integrating review management to boost business growth, feel free to contact us at: https://rb.gy/mzm0i #hyperlocal #review #reviewmanagement #customerexperience #rating #customersatisfaction #customerengagement #singleinterface

Amid the cost-of-living crisis, consumers are prioritizing quality over quantity. Companies should invest in premium offerings to build and maintain brand loyalty. Each generation is affected differently, influencing their spending habits uniquely. 🌟 By understanding these nuances, businesses can better cater to their audience's needs and preferences. #MarketingInsights #ConsumerBehavior #BrandLoyalty #ProfessionalPUNCH

In today's fast-paced world, brands face unprecedented challenges navigating consumer preferences and market dynamics. In our latest blog post we outline three actionable strategies to help brands cultivate human-centred strategies. Discover how your brand can thrive in turbulent times 📈 #dowhatmatters #wearehuman8 #consumercloseness

While American consumers exhibit higher brand loyalty than their global counterparts, they also have higher expectations. This report by Marigold dives into the unique trends shaping the U.S. consumer landscape, revealing a market where brands must prioritize personalized experiences, strong values, and exceptional service to win and retain loyal customers. https://ow.ly/ihfQ50QICOU

In today’s world, we know disruption is the only constant. The most successful brands make it to the top ranks through a well-informed and authentic approach to brand building. To do this, they need a strong grasp of what makes them different, and how to express this – as well as a clear understanding of consumer trends. So, how do you build your brand’s difference in 2025? Thinking carefully about these three questions is a great place to start. 📈Learn more here: https://lnkd.in/e6QdBBXf #2025Plan #Marketing #Brand #Data

In today’s world, we know disruption is the only constant. The most successful brands make it to the top ranks through a well-informed and authentic approach to brand building. To do this, they need a strong grasp of what makes them different, and how to express this – as well as a clear understanding of consumer trends. So, how do you build your brand’s difference in 2025? Thinking carefully about these three questions is a great place to start. 📈Learn more here: https://lnkd.in/ea-JcA4A #2025Plan #Marketing #Brand #Data

In today’s world, we know disruption is the only constant. The most successful brands make it to the top ranks through a well-informed and authentic approach to brand building. To do this, they need a strong grasp of what makes them different, and how to express this – as well as a clear understanding of consumer trends. So, how do you build your brand’s difference in 2025? Thinking carefully about these three questions is a great place to start. 📈Learn more here: https://lnkd.in/djk2h7U8 #2025Plan #Marketing #Brand #Data