I've been reflecting this International Women's Day about how unusual Cycle Sprog is in the cycling industry. Our core team is myself, Saskia Heijltjes Mildred Locke and Emily Wormald. However, we are NOT a female cycling brand. Our audience is parents and grandparents who want to pass on the joy of cycling to the next generation. We also have a male co-founder and a number of amazing men contributing to our business. But what does having powerful female voices at the heart of our business mean? Well, Google tells us that our audience in 2023 was 54% male and 46% female. This is is a stat I'm very proud of as parenting websites in general tend to be female focused, and cycling websites and magazines usually reach a predominantly male audience. I strongly believe that Cycle Sprog has managed to hit that sweet spot by having a diverse range of voices sharing their experiences and knowledge. We use imagery and wording that makes women feel that family cycling is something they can do, and that kids bikes, cargo bikes and family cycling equipment is something they can understand and care about. I've heard people in the cycling industry saying they only get suitably qualified men applying for roles they advertise, so if you're keen to improve diversity in your workforce I really recommend using the Bicycle Association's Guide to Inclusive Recruitment when you write your next job advertisement. Perhaps it may just help reach new customer groups - something the cycling industry desperately needs at the moment. https://lnkd.in/e5art_HS #cycling #iwd2024 #femalefounders #parenting #internationalwomensday
Great post Karen Gee. Inspiring as always. Keep doing all you are doing to make a positive impact!
Great post Karen xxx
Leadership | Coaching | Sustainability 🌿 | Inclusion
9moLove this post Karen Gee and what you have created