Simon Cox’s Post

Did you know that for every two men riding a bike there is only one woman? For women the top barrier to getting on a bike is lack of safe infrastructure. I love this article which shows the way to getting more women cycling. It also highlights the personal benefits of cycling. For those in the transport infrastructure sector it emphasises the value of co-design. Women must be engaged in the planning process. #womenininfrastructure #transportplanning #activetransport #womenempoweringwomen

This is a fascinating article by Gloria Liu full of things I didn’t know. More women than ever are cycling, but ill-fitting equipment forces many to ride in pain. This piece captures the devastating consequences of concentrating decades of R&D on men. It highlights the women fighting a legacy of shame and silent suffering to bring about change. I suspect it’s an ad for Specialized Bicycle Components. If so, it’s a great one! #Cycling #WomensSport #Advertisingandmarketing https://lnkd.in/dRGsKibC

The article "Marginal Gains: The Power of Incremental Progress" by James Clear emphasizes the significance of small improvements in achieving success. It discusses how the concept of marginal gains, initially applied by Dave Brailsford to British Cycling, involves making tiny, continuous enhancements in various aspects to accumulate significant overall progress. Clear highlights the effectiveness of focusing on small changes in habits, routines, and processes, as they can lead to substantial improvements over time. He suggests embracing this approach in personal and professional endeavors to realize substantial advancements. #worthreading https://lnkd.in/dEyH7s4s

Ahead of the upcoming Cycle to Work Day 2024, on the 1st of August, we surveyed members of the public about their attitudes toward cycling to work. 🚲 Here's what they had to say: 🚵♀️ Almost half of UK consumers cannot afford to buy a bike outright 🚵♀️A quarter of people say it would take at least six months to save for one 🚵♀️ 32% of people currently cycling to work - which is a 13% increase compared to 2023 Our findings have been covered by Cycling Electric, so you can read more there https://lnkd.in/ea_9XJvF

Cycling UK's chief executive, Sarah Mitchell, featured in the Sunday Telegraph discussing the challenges women face when cycling in cities, following the findings of Swapfiets survey. The survey revealed yet again the reality that women face every day while cycling in cities. As the first female chief executive of Cycling UK, Sarah Mitchell takes the issue of women’s cycle safety very seriously. “To encourage more women to cycle, we need to continue to support work that creates a safer, more inclusive cycle culture in the UK. At Cycling UK, we’ve recognised and supported people that seek to build on this through our 100 Women in Cycling annual list, which highlights exceptional women and groups who encourage others to cycle. 2023 Community champions like Eilidh Murray have made incredible progress campaigning tirelessly for women’s cycle safety in their position as a trustee for the London Cycling Campaign and as the coordinator of its new Women’s Network.  “But more importantly, we must make sure that the responsibility does not lie solely with women. We need men to take proactive steps to ensure the safety of women cycling in cities. The fact that 62% of women fear cycling in urban areas because of road rage and harassment is a stark one. We need men to call out and report that behaviour when it happens and for those reports to be taken seriously. It’s unacceptable that women are almost twice as likely as male cyclists to face harassment or bad driving in London.”  Read the full article here: https://lnkd.in/er_T8Naq 100 Women in Cycling annual list: https://lnkd.in/ehdbVYSz Community champion, Eilidh Murray: https://lnkd.in/eNaG4TcM London Cycling Campaign: https://lnkd.in/eUiuHnzX

Over the years, at Shift Cycling Culture, we have collected inside stories of cycling brands aiming to reduce their environmental impact. To be clear, this series has never been about showcasing perfect examples nor to favour specific brands. The question was always: give us the hard stuff. Give us the challenges and dilemmas you have faced - still face - in becoming a more sustainable, resilient and responsible company. Because it's tough. No doubt about it. It calls for an ingrained belief that business can be done better. For true determination to keep sustainability on the agenda even when the going gets tough - like now. For patience, and for humbleness. Being an entrepreneur, even just those two last ones can pose a real challenge ;). But those stories are the ones that bring the learnings. Learnings that can inspire and accelerate other companies on their journeys. And that's what we're all about at Shift. After a bit of a hiatus in our 5 QUESTIONS FOR series, we're happy to start sharing some new and inspirational, imperfect inside stories, starting with 5 questions for CEO Stijn Vriends of one of the world’s leading manufacturers of bicycle tires Vittoria Group, interviewed by Werner Mueller Schell. Have a read.

😊🚴♀️ In cycling, comfort is essential to ensure optimal performance and reduce the risk of discomfort. TMF, an Italian company with 40 years of experience in producing cycling pads, has developed a specific line for women, addressing the anatomical needs of female cyclists. But what makes women’s pads so important, and what are the main differences compared to male cyclists? ➡️ Discover more: https://lnkd.in/dWNHr_Wr #tmf #tmfqualitycyclingpads #tmfcyclingpads #qualitycyclingpads #cyclingpads #qualitycyclingpads #innovativecyclingpads #customcyclingpads #comfortablecyclingpads #cyclingLife #cyclingGear #cyclingComfort

This is our Story. For well over a decade, people would meet in a small dark cycling studio in Chicago. There would be students, teachers, business professionals, entrepreneurs, and people of all ages and abilities. 🚲The studio was often referred to as “Church”. And for years on end, people would show up on a Thursday night to find their peace and power on a stationary bike. 🌠The room was often pitch black. 📵The people would put their towels over their bike computers so as to not get lost in the data. 🎶The music was curated to take them on a journey. 🚲It created a Peak FLOW state. Every. Single. Time. So much so that there was once a fight outside in the line to get into the studio for bikes. (but that’s a whole different story) Taking this idea of Flow state and what it does for people, we started dragging cycling equipment all over the world. Filming cycling classes in very unique places… 🌋Volcanoes 🧊Glaciers ⛪Churches 🏜️Deserts And so much more. We wanted to give gyms the opportunity to have cycling classes on demand and in Surreal type places to give people a sense of awe, a sense of wonder, a moment to connect, all while moving their bodies. 🚲Surreal Cycling not only gives gyms and studios the ability to have this unique cycling opportunity for their members, it also that helps them with: 1️⃣Creating even more community within your community 2️⃣Increases Member fulfillment and satisfaction 3️⃣Creates Class reliability & predictability 4️⃣Customization of programming for your members 5️⃣Cost savings and revenue generation And so much more. 🆓But don’t take our word for it, try out app out for free. Today. 🔗Link is in the Bio🔗 #indoorcycling #anytimefitness #lafitness #lifetimefitness #spinning #indoorcyclingclass #indoorcycling #indoorcyclingworkout #lifetimefitness #anytimefitness #planetfitness #lafitness #parkdistrictfitness #OnlineFitnessClasses #RideWithSurreal #DigitalCyclingStudio #cyclingondemand #IndoorCyclingWorkouts #CyclingAnywhere #OnDemandCycling

Recently the European Commission provided clearer guidance to all stakeholders in the cycling industry, including CIE, about how to take part in the 'co-implementation' phase of the Mobility Transition Pathway. To help our audience get a better understanding of the Mobility Transition Pathway, Industry Manager Jacques Lovell wrote this article summarizing key findings and proposed actions. In addition to reading the article, we encourage our audience to review the report, particularly the sections addressing general challenges for all mobility industry players and specifics of the cycling sector 🚴♀️. Referencing the Mobility Transition Pathway could significantly enhance the likelihood of your project or funding request being selected when applying for local, regional, national, or European funding. ♻ We are here to answer your questions, so please feel free to get in touch with us. You can read the article below. #CyclingIndustriesEurope #MobilityTransitionPathway #EUMobility  #TransitionPathway