Rachael Burnside

New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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Driving maritime growth through marketing strategy. The CIM | The Chartered Institute of Marketing define Marketing as follows: “Marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably” and it's great to see marketing rapidly rise in importance at a senior management level in the 21st century. Marketer's will be aware of the fundamental marketing model the 4P’s, first developed by E. Jerome McCarthy on developing an effective marketing strategy through focussing management activities across Product, Place, Price and Promotion and the subsequent extension of this model by Booms and Bitner who proposed a model of 7 Ps, extended by process, people and physical evidence (brand), as being more applicable for services marketing. An industry where we can actively see the increased importance of marketing strategy and application into tangible actions and results (and I've witnessed first hand over the last 8 years) is the global maritime sector. Especially in it’s goal to drive net zero shipping and decarbonisation across both the 4P and 7P models. Through the development of alternative fuels, energy saving technologies and a focus on driving process improvement, such as the recent study from the UCL Bartlett Energy Institute and UMAS on the energy savings that shipping could achieve through just-in-time arrival, marketing strategies are being applied "identifying, anticipating and satisfying customer requirements profitably" across the whole sector. https://lnkd.in/eKtAHsqk At The MTM Agency working in partnership with in-house senior management and marketing teams we support the P’s of promotion, across web, digital, content, PR, social, film & content and physical evidence, brand development. But also place, driving client expansion to new markets, processes driving marketing effectiveness, digital transformation and e-commerce solutions and people providing additional agile and expert resource through our team of 75 marketing experts. And, now through data science, research, discovery and insights completing the 7P's advising on buyer behaviour, competitor analysis and market conditions to allow adjustments in products and price. Partnering global maritime innovators across alternative fuels The Solent Cluster, energy saving technologies Silverstream Technologies, Ocean Infinity and PPG, process improvement Lloyd's Register OneOcean , Marlink and Inchcape Shipping Services and people through Nautilus International and stakeholder engagement and thought leadership with Lloyd's Register and the International Chamber of Shipping. And with major maritime shows in Europe next year at Ocean Business in April, Nor-Shipping in June and London International Shipping Week 2025 in September, we look forward to partner with all our maritime clients in 2025.  #globalmaritime #decarbonisation #marketingstrategy #integratedmarketingcommunications #netzeroshipping

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Choosing the right ecommerce platform is essential for your organisation’s digital growth but how do you select the right one? Cut through the noise with our handy guide and discover the key features of the leading platforms to help with your choice. Read our guide:  https://lnkd.in/eGPPuJQC #ecommerce #ecommerceplatforms #adobecommerce #shopify #bigcommerce  

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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How can established businesses keep up with sustainability-focused challenger brands? Our latest blog post from our ESG and Sustainability Lead, Hannah Hughes, explores this question with insights from industry experts. Key takeaways include the importance of integrating D&I and sustainability into business models, the role of education and leadership, and the need for brands to be activist and campaign for change. Read more about how big businesses can navigate these challenges and future-proof their value here: https://lnkd.in/gBfGjTWg

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We are incredibly excited to announce Brand Narrative Media! A consultancy-led production service, designed to help you craft a compelling story for your brand. We will help you create a narrative that resonates with your audience and sets you apart in the market. Find out more about Brand Narrative at brandnarrative.uk #brandnarrativemedia #storytelling #brandstorytelling

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Meet your market in the conversation going on in their head and maximise your opportunity ��‍♀️��‍♂️ This is a time-tested marketing strategy that the e-commerce world uses so effectively. ……pity that B2B companies forget its power; let me explain. After a less-than-stellar summer in the UK, the weather is getting a bit 'nippy' ��‍♀️ We still want to spend time outside and..... It's cold! Unless you have a Solo Stove with a heat reflector that you bought last night ���� Quick back story… Denise decided to treat herself in May and buy a Solo Stove after many years of suffering in the smoke line whenever the fire pit got lit. No longer! It's a great purchase, by the way....�� So, the lovely peeps at Solo Stove emailed me last night to let me know that with the cold weather, they had the perfect addition to the purchase I made earlier in the year ���� A heat reflector to direct heat-not-smoke-towards me. Clever marketing? Sort of. More likely, they know their buying trigger points. It happens in every market, whether B to C or B2B; we are all human beings, after all, and certain events trigger us to act. Let's get back to recruitment �� For many people in the northern hemisphere, it is back to school and work time. Over the summer, people reflect on a lot of things, and their job or business will always be top of the list. Use this as a topic in your emails and social posts, and watch your engagement improve! #recruitment #marketing #triggerpoints

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A simple, yet genius marketing move 🧸✨ This adorable teddy bear sitting outside a local Bath café instantly grabbed everyone’s attention, including mine! 😍 In the space of five minutes, we witnessed a tonne of people stopping to snap a photo, creating a wave of organic, user-generated content. It’s a clever way to spark interest and conversation about the café, all without breaking the bank. ✨ #MarketingMagic #UGC #SocialMediaStrategy #CleverMarketing 

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CAPACITY VS. CAPABILITY Antonia Wade bought up an interesting topic in her recent (very good) interview with Jon Evans. On the topic of brand marketers using agencies - she said some buy in capacity and some buy in capability. It might sound obvious - but it’s a really important point and something I think both Agencies and Client-side B2B marketers don’t think enough about. Are you fixing a capacity or a capability problem? For Agencies - this means you need to really think about your positioning. How are you actually helping? Both are fine but you need to be clear. As Chris Wilson used to say - are you a ‘think for me’ or ‘do for me’ agency? For Brand Marketers - what is it you’re actually expecting from your agency and are you sure you’re on the same page? I’ve seen all too many times marketers saying they want the thinking but actually want the doing. They had a capacity not capability issue. I think this was summed up nicely recently by a desiger who said ‘I don’t know if I’m being used to give me design opinion or because the client just can’t use illustrator’

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Over the coming year, 45% of marketers plan to work on website optimisation to improve digital consumer experience. 📈 See how we can help with your website 🖥️ Get in touch to learn more: 🔗 www.dashagency.co.uk 📧 [email protected] 📞 01952 450979 #Dash #DashAgency #MarketingAgency #Advertising #Marketing #DigitalMarketing

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