What's wrong with cycling? And how can it learn from triathlon? I was going to write about something else entirely, but I've been bombarded with headlines about prize parity at the Tour de France. Or rather, the lack of it. This year, Tadej Pogacar earned over €500k for his TdF win. Kasia Niewiadoma? A tenth of that. Sure, the Femmes rode 8 stages to the men's 21. But even then, Kasia should realistically get €192k for her efforts. Is it because of viewership? Possibly—the men's viewership for 2024 is estimated at 150 mln, while the ladies only gathered around 23.2 mln. But if this is the only factor we take into account, we're in a vicious circle. Fewer viewers mean shorter races, less money, and less coverage. Remember last year, when the Women's Gravel World Championship wasn't broadcast at all? Can you imagine a similar situation with a men's race? No. What we have here is a clusterf...mess. Women's cycling is super exciting. Anyone who watches a race knows it's worth it. Yet, riders earn less, prize money is lower, and there's not enough coverage. What can we do? Reintroducing the Grand Tours was a great step. Making them longer is another way to boost visibility. But maybe there's another way? Have you heard of the Professional Triathletes Organisation? It was set up by pro triathletes to better represent their rights in interactions with race organizers and governing bodies. What does the PTO do for female triathletes? 🚲 Equal prize money: the PTO advocates for gender equality, offering the same prizes for men and women at all events. 🚲Own events: PTO organizes multiple large events that promote men and women equally, giving female athletes a great platform to attract sponsors. 🚲Increased media coverage: PTO actively promotes its events on social media, ensuring women get the same attention as men. 🚲Support for PRO athletes: PTO is athlete-owned and offers financial support, including bonuses and stipends based on rankings. 🚲Maternity cover: Female triathletes receive financial support during pregnancy and postpartum. Their rankings are protected, and they’re encouraged to return to sport after giving birth. Maybe it’s time cycling introduced a similar organization? Yes, there are rider associations, but they don’t seem to have the same influence as the PTO. They’re also not athlete-owned, don’t organize events, and don’t offer financial or maternity support. ❓What do you think? Does cycling need its own PTO?❓ 🚲Endurance Translations – multilingual translation agency for cycling, triathlon, running, and swimming. By athletes. For athletes.🚲 #cycling #equalpay #tourdefrancefemmes #gendergap
Women's professional cycling is gaining huge momentum. More races are getting covered, there are a greater variety and longer races appearing. More women are competing so the fields are getting larger with more talent appearing all the time. That are too many sports and events that don't get shown due to perceived lack of interest and profit. Perhaps an association that does sport for the sake of sport could be a good thing. Only selling TV rights if the female and male races get the same treatment, same coverage length at the same time slots. Maybe soon we'll see a 21 day Grand Tour femmes too.
I would like to see tours held at the same time. Women's stages are often over shorter distances, so why not start the women's stage at the 2/3 point, or an hour after the men etc. The fans get to see more, the TV cameras get to cover 2 races, the sponsors get more coverage and TV stations can still show with races (image men live of Eurosport 1 & women liver of Eurosport 2) Also, this way there is a good argument for paying similar
Great post. It always feels like a vicious circle doesn’t it. I think at the centre is the biggest challenge for the sport… sponsorship and ownership of the teams. It’s unlike any other sport which is based around a stadium and the teams then have income streams based around it. Cycling doesn’t have that. Teams at set up, they get sponsorship and generally that is based around a wealthy person’s interest in the sport. It’s not a business, it struggles to make money, and therefore the focus is on the branding opportunities which is based around views of the races. It’s the same challenge for the grassroots of the sport too. Really to overcome it we need to fully rethink the whole sport.
What percentage is the men’s/ladies’ prize money in respect of the revenues? It reminds me of the Victor Wenbanyama/Caitlin Clark pay difference discussion: NBA players play in a far richer league and bring home ~53% of the revenues, whilst WNBA players receive ~20% of their league’s far smaller revenues
the main issue is that this post was motivated by the lack of attention you recieve in the real world or get more clout to drive more sales to whatever you sell
I agree with the post, It's basically the same discussion when it comes to masculine and feminine football but we have a long way to go when it comes to gender parity in sports overall!!!
I also wonder whether the scheduling of the Tour de France Femmes should be reviewed. I love road races, but after watching a three-week race, I'm ready for a rest from cycling for a while, not another grand tour. I wonder whether the women's tour would attract more fans if it were held in June.
I definitely think that an organisation like the PTO could really make a difference here. Not just because they can do a lot of good themselves, but also because their actions put pressure on other race organisers and governing bodies. If one race series has equal prize money, others need to do the same, otherwise the top athletes will go elsewhere.
Definitely more should be done to support female cycling but if more sponsors and coverage is available in men’s cycling compared to women’s. Then it understandable why the price money and pay is so different.
Cycling Events Fundraiser at Action Medical Research
4moThe Cyclists' Alliance does lots of work supporting female cyclists and has helped to push the UCI, ASO and other organisations to reach the point we are at now. Although it's so clear there is still so much work to do, let's not forget that we have had absolutely made huge progress in just the last five to ten years. The number one thing we need is live coverage, and lots of it. Having sponsors names up there in lights is what brings more money into the sport. And not on 'closed' platforms like GCN (RIP) but ideally on free-to-air channels. The Tour de France Femmes avec Zwift wasn't available to view in the UK without either Eurosport or Discovery+ whereas the men's is shown live every day on ITV with a highlights package too. You can also watch the Vuelta, Giro and some of the one week races on free to air whereas women's racing is almost never available outside of WC and Olympics. Equal prize money isn't a priority that the riders or the teams want, and actually this just increases the gap between the teams at the top and those further down. We need a minimum wage for Pro Teams (the new tier being introduced by the UCI will help with this) but these teams still need support to ensure their viability over the next few years.