Josh Cook’s Post

There is a significant move away from alcoholic beverages. According to a report from Innova Market Insights, different generations consume different beverages. Gen Z and Millennials prefer soft drinks, energy drinks, iced coffee, and tea. Older generations like Gen X and Boomers tend to drink alcohol, hot drinks, and traditional soft drinks. 44% of consumers purchase alcoholic beverages, but the non-alcoholic market includes 24% of consumers who bought non-alcoholic beverages last year. This market is expanding faster than any other in the food and beverage industry. What's your favorite non-alcoholic beverage? #NABeverages #MarketTrends #HealthyChoices #ConsumerBehavior #BeverageIndustry

What's new in the beverage category? 🤔 From the performance of mood support beverages to the consumer shift towards health span, check out SPINS latest report on the beverage space. Did you know that non-alcoholic beverages (as in beverages outside the alcohol department) have gained share when compared to 2022? Comment if you'd like me to send you the full report! #beverages #beverageindustry #healthspan #performancebeverages #nonalc #rtd

🔍 Emerging trend alert! Non-alcoholic spirits are making a splash in the food & beverage industry. These distilled beverages mimic the flavors and complexity of traditional alcoholic spirits, but without the intoxicating effects. 🚫🍷 Health-conscious consumers, those with personal or religious reasons, or simply those who want to enjoy the social and culinary aspects of drinking without the alcohol, are turning to these innovative beverages. 🌱🥂 Our data shows a significant 43% increase in Google search volume for non-alcoholic spirits over the past year, indicating growing consumer interest. This trend is not just a flash in the pan - it's a sign of a broader shift in consumer preferences towards healthier and more inclusive beverage options. 📈🔬 As the leading market research software platform, we're here to keep you informed and ahead of the curve. Stay tuned for more insights! 📊🔍 #NonAlcoholicSpirits #FoodAndBeverageTrends #MarketResearch #HealthAndWellness #SuzyKnows

Times are changing, and consumer preferences are shifting towards emerging beverage trends like THC and hemp beverages. Your favorite local watering hole might already be offering these beverage alternatives, reflecting the necessity for on-premise establishments to adapt for survival in a hyper-competitive service industry market. Next time you're out, take a look at the beverage menu - your choices might just surprise you 😉🍹🌿 #BeverageTrends #THC #Hemp #HospitalityIndustry #ServiceIndustry #HempBeverages #Beverage #NonAlcoholic Levity Cannabis Spirit

Interesting to see continued coverage around the negative impacts of alcoholic beverages, even at minimal levels of consumption, this time via CNN. We believe that the future is all about optionality – whether you wish to refrain from drinking altogether or incorporate delicious alternative beverage options into your wider consumption habits. We are excited to offer consumers a newer-to-market beverage that provides the same notable sense of enjoyment and relaxation without the hangover and additional negative downsides associated with drinking traditional alcohol. https://lnkd.in/gcJ3dxc8

Rather than categorizing adult beverages based solely on a single ingredient, it is essential to appreciate their complexity, craftsmanship, and the diverse experiences they offer. From now on, you'll see me using 'adult beverages' in place of 'alcoholic beverages' - it's time for a change. #favoritebeverage #adultbeverages #timeforchange #wineindustry #beerindustry #spiritsindustry

Did you know....To capitalize on the increasing trend of sober curiosity, it’s essential for brands to connect with consumers when they choose not to consume alcohol. For individuals seeking an alternative to alcohol, even just for one occasion, soda often becomes the go-to choice, since it’s readily available wherever beer, wine, and spirits are served. A recent survey showed that alcohol drinkers who choose to drink something non-alcoholic would lean toward: Soda, 51% Tea, 39% Energy drinks, 29% Sparkling water, 26% Mocktails, 13% To add interest to mocktails, try adding a small bite to the drink...that provides satisfaction and creates buzz and interest...check out this Mock Bloody Mary with mini tacos and Hotzzarella Sticks added! See this and more at https://lnkd.in/gMBnGv6U #sobercurious #alcoholalternatives #strategy #recipes #foodservice #trends #foodandbeverage #restaurants Resource: Kantar Profiles/Mintell

Busting Misconceptions About Non-Alcoholic Drinks: The Truth Behind VE Refinery Misconception 10: “Only Those Who Abstain from Alcohol Want to Buy Alcohol-Free Wine, Aperitivos, or Spirits” The growing demand for non-alcoholic beverages is undeniable. More people are choosing alcohol-free options for health reasons, personal preference, or simply to explore new tastes. VE Refinery’s products have captured the hearts of many Swiss consumers, transforming skeptics into enthusiasts. Imagine attending a wine tasting event where you’re introduced to a dealcoholized wine that surpasses your expectations. The experience is so convincing that you leave with a case, eager to share your discovery. VE Refinery’s offerings prove that non-alcoholic drinks can be as enjoyable and sophisticated as traditional alcoholic beverages. Thomson & Scott NOUGHTY Pentire Wilfred's Feragaia The REAL Drinks Co. #alcoholfree #nonalcoholic #mocktails #switzerland

Unpacking the Beverage Industry: Do pouring rights reduce customer choice? Surprisingly, no! Today's beverage companies boast of product portfolios with a nearly overwhelming amount of categories and brands. Over the past decade, we've seen a decline in full sugar soda sales alongside a surge in demand for alternative beverages. Today's consumers are seeking drinks with added benefits like caffeine, electrolytes, and probiotics. With portfolios featuring up to 800 different SKUs, pouring rights agreements ensure a diverse range of options rather than limiting consumer choice. Beverage companies are continuously adapting to meet consumer preferences, promoting products such as premium waters and sugar-free alternatives to cater to changing demands. The result? Airports with pouring rights actually see an increase in beverage sales per passenger. Learn more about this and more myths pertaining to pouring rights at our new article: https://loom.ly/Enz8vuQWhy #beverageindustry #consumerchoice #beverage #pouringrights

This Thursday, May 2nd, uncover the ✨sparkling✨ potential of non-alcoholic beverages. If you're looking to capitalize on the rapid growth in the non-alcoholic beverage industry, then you won't want to miss this webinar. In this must-attend session, Datassential experts Claire Conaghan and Gerald Oksanen will dive deep into the latest consumer research and market data in the world of non-alcoholic beverages, including the types and flavors growing on menus, and what’s poised to come next. ☕ Here’s what we’ve got brewing for you: • Fresh insights into surprising consumer trends percolating in the coffee world • A rundown of the latest non-alcoholic beverage trends you won’t want to miss • Creative drink inspirations to get your ideas flowing • Exclusive tips on beverage consumption at home and away This webinar is perfect for anyone in the beverage industry, whether you’re a distributor, manufacturer, product developer, foodservice pro, or just a lover of all things drink-related. Trust us, you’ll want to be there. Not registered yet? Sign up now: https://hubs.la/Q02v6LgX0 #beveragetrends #menutrends #beverageinsights #drinktrends #beverageindustry #coffeetrends #teatrends #coffee #tea