Josh Cook’s Post

The non-alcoholic beverages market is growing by 8% per year, spawning massive creativity and innovation. 🍹 From NA beers and spirits to unique drinks, the non-alcoholic market is rapidly expanding and becoming one of the most innovative sectors in the beverage industry. People give up alcohol for various reasons: health, social changes, new attitudes, and more. The exciting part about non-alcoholic beverages is that you don't miss out on variety, taste, or excitement. What's your favorite non-alcoholic beverage? #NonAlcoholicDrinks #BeverageInnovation #HealthyChoices #MarketGrowth #NAOptions

Interesting to see continued coverage around the negative impacts of alcoholic beverages, even at minimal levels of consumption, this time via CNN. We believe that the future is all about optionality – whether you wish to refrain from drinking altogether or incorporate delicious alternative beverage options into your wider consumption habits. We are excited to offer consumers a newer-to-market beverage that provides the same notable sense of enjoyment and relaxation without the hangover and additional negative downsides associated with drinking traditional alcohol. https://lnkd.in/gcJ3dxc8

🔍 Emerging trend alert! Non-alcoholic spirits are making a splash in the food & beverage industry. These distilled beverages mimic the flavors and complexity of traditional alcoholic spirits, but without the intoxicating effects. 🚫🍷 Health-conscious consumers, those with personal or religious reasons, or simply those who want to enjoy the social and culinary aspects of drinking without the alcohol, are turning to these innovative beverages. 🌱🥂 Our data shows a significant 43% increase in Google search volume for non-alcoholic spirits over the past year, indicating growing consumer interest. This trend is not just a flash in the pan - it's a sign of a broader shift in consumer preferences towards healthier and more inclusive beverage options. 📈🔬 As the leading market research software platform, we're here to keep you informed and ahead of the curve. Stay tuned for more insights! 📊🔍 #NonAlcoholicSpirits #FoodAndBeverageTrends #MarketResearch #HealthAndWellness #SuzyKnows

In the News: White Claw Bucks Beverage Trend From Lipton and Simply to soda brands like Fresca, Coca-Cola, and Mountain Dew, traditionally non-alcoholic beverage brands have burst onto the scene of what was previously simply the beer aisle. In fact, the “beer aisle” has rapidly diversified in recent years, now featuring dozens of brands of alcohol-containing seltzer, cider, tea, lemonade, and canned cocktails, many coming from big-name food and beverage manufacturers trying to grab a bit of this RTD category. White Claw is swimming against the current, perhaps becoming the first hard seltzer line to introduce a 0% ABV seltzer to the refrigerated alcohol aisle.* They’ve also responded to consumer interest by adding electrolytes to the NA seltzers, a functional ingredient favored by 72% of those surveyed by HealthFocus International. Their target market of younger consumers is indeed the most likely to consider social connections while choosing foods and beverages. *FoodDive. “Behind White Claw’s big non-alcoholic seltzer bet.” Published February 6, 2024.

What's new in the beverage category? 🤔 From the performance of mood support beverages to the consumer shift towards health span, check out SPINS latest report on the beverage space. Did you know that non-alcoholic beverages (as in beverages outside the alcohol department) have gained share when compared to 2022? Comment if you'd like me to send you the full report! #beverages #beverageindustry #healthspan #performancebeverages #nonalc #rtd

𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐑𝐞𝐚𝐝𝐲-𝐭𝐨-𝐃𝐫𝐢𝐧𝐤: 𝐓𝐫𝐞𝐧𝐝𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞   𝐑𝐞𝐚𝐝𝐲-𝐓𝐨-𝐃𝐫𝐢𝐧𝐤 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞 𝐖𝐚𝐬 𝐕𝐚𝐥𝐮𝐞𝐝 𝐚𝐭 𝐔𝐒𝐃 𝟏.𝟔𝟕 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟑 𝐚𝐧𝐝 𝐢𝐬 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡 𝐔𝐒𝐃 𝟒.𝟔𝟕 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟐, 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐭 𝐚 𝐂𝐀𝐆𝐑 𝐨𝐟 𝟏𝟐.𝟏 % 𝐅𝐫𝐨𝐦 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐. The Ready-to-Drink (RTD) Industry is witnessing rapid growth as consumers increasingly seek convenience and quick solutions to meet their beverage needs. This segment includes a wide range of drinks like coffees, teas, smoothies, energy drinks, and alcoholic beverages, all packaged and ready for immediate consumption.   𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/gU9wW9HZ   #ReadyToDrink #RTDBeverages #ConvenienceDrinks #HealthyBeverages #OnTheGoDrinks #RTDInnovation #FunctionalBeverages Introspective Market Research Private Limited #ReadyToConsume #BeverageTrends

Did you know....To capitalize on the increasing trend of sober curiosity, it’s essential for brands to connect with consumers when they choose not to consume alcohol. For individuals seeking an alternative to alcohol, even just for one occasion, soda often becomes the go-to choice, since it’s readily available wherever beer, wine, and spirits are served. A recent survey showed that alcohol drinkers who choose to drink something non-alcoholic would lean toward: Soda, 51% Tea, 39% Energy drinks, 29% Sparkling water, 26% Mocktails, 13% To add interest to mocktails, try adding a small bite to the drink...that provides satisfaction and creates buzz and interest...check out this Mock Bloody Mary with mini tacos and Hotzzarella Sticks added! See this and more at https://lnkd.in/gMBnGv6U #sobercurious #alcoholalternatives #strategy #recipes #foodservice #trends #foodandbeverage #restaurants Resource: Kantar Profiles/Mintell

Times are changing, and consumer preferences are shifting towards emerging beverage trends like THC and hemp beverages. Your favorite local watering hole might already be offering these beverage alternatives, reflecting the necessity for on-premise establishments to adapt for survival in a hyper-competitive service industry market. Next time you're out, take a look at the beverage menu - your choices might just surprise you 😉🍹🌿 #BeverageTrends #THC #Hemp #HospitalityIndustry #ServiceIndustry #HempBeverages #Beverage #NonAlcoholic Levity Cannabis Spirit

Today is World Cocktail Day! 🍸 But many of us will be swapping alcoholic drinks for alcohol-free tipples this year. The no and low-alcohol category is one of the fastest growing parts of the beverage industry, with global sales of non-alcoholic drinks increasing by almost $3 billion since 2018. Brands like Seedlip Drinks, Lyre's Spirit Co, Jump Ship Brewing Ltd, Oddbird International and Lucky Saint | B Corp™ are proving that sophisticated, great tasting low-alcohol and alcohol-free drinks are available to consumers, and they're shifting people's perceptions about drinking as a result. Have you reduced your alcohol consumption? What are your favourite mocktail recipes? Let us know in the comments below. #Worldcocktailday #Alcohol #Alcoholfree #Lowalcohol #Mocktail

Did you know? Low- to no-alcohol beverages are predicted to lead drink trends in the cruise industry, according to a global survey of food and beverage distributors and suppliers. Health-focused drinks and craft-spirit fusion beverages closely follow, with nearly 40% of respondents highlighting these as key upcoming trends. #CruiseTrends #DrinkInnovation #CruiseBeverageInsights