Suzy | Food & Bev | Trendcast’s Post

🍋📈 Trend Alert: Swoon Lemonade! This refreshing beverage, packaged in a vibrant hot pink can, is sweetened with monk fruit instead of sugar, making it a healthier alternative to traditional lemonades. It's the perfect choice for health-conscious consumers seeking a lower-calorie option without sacrificing taste. According to our market research data, Swoon Lemonade is making waves in the food & beverage sector, specifically within the beverages, food, and CPG categories. Here's an interesting fact: Google search volume for Swoon Lemonade has surged by 24% over the past year, underscoring the growing interest in this trend. As the leading market research software platform, we're always on the lookout for emerging trends that could impact your business. Stay tuned for more insights and keep quenching your customers' thirst for healthier beverage options. 📊💡 #FoodTrends #BeverageTrends #MarketResearch #SwoonLemonade #HealthierChoices

Mushroom coffee is quickly emerging as a trend to watch in the beverage industry. Google Trends data shows a notable surge in interest, reaching a five-year peak in January. According to Food and Beverage Trends Report, TikTok videos related to mushroom coffee have garnered a whopping 37 million views as of June 2023. With a 35% increase in online conversations and a 44% rise in mentions over the past year, it's clear that consumers are intrigued by this novel beverage. Its appeal lies in its potential health benefits and caffeine reduction properties, indicating its potential to reshape consumer preferences in the coming years. With experience in coffee alternatives and novel ingredients we can help you respond to this trend in a compliant way, within just a few months.

Three years of developing the 0.0% spirits beverage category in a small but growing market! When I started developing the 0.0% spirits beverage category three years ago, I faced the challenges of introducing these products to a new and small market. Today, I’m proud of the progress made and the growing popularity of non-alcoholic beverages, which have become an integral part of the everyday offering. 🔑 What has contributed to this success? › Health awareness: Consumers are seeking healthier alternatives, and 0.0% beverages provide a way to enjoy their favorite drinks without alcohol › Sober trend: Campaigns like "Dry January" and "Sober October" contribute to steady demand throughout the year › Diverse flavors: From basic options to sophisticated mocktails, the range is now richer than ever › Social inclusion: Non-alcoholic beverages enable more inclusive social gatherings › Innovation: Continuous industry innovations offer drinks that retain the aromas and complexity of traditional alcoholic options › Broader selection: Increased variety provides consumers with more high-quality product choices Developing this category has been challenging but extremely rewarding. I look forward to further expansion and innovations in this exciting field! 💬 What do you think about the future of 0.0% spirtis beverages? What trends do you see in this category? Share your thoughts in the comments! 🔗 If you want to learn more about this trend or have any questions, feel free to connect with me or send me a message! Thank you to everyone who has supported this journey! 🙌 #BeverageInnovation #ZeroProof #InnovationInBeverages #CategoryDevelopment 

There is a significant move away from alcoholic beverages. According to a report from Innova Market Insights, different generations consume different beverages. Gen Z and Millennials prefer soft drinks, energy drinks, iced coffee, and tea. Older generations like Gen X and Boomers tend to drink alcohol, hot drinks, and traditional soft drinks. 44% of consumers purchase alcoholic beverages, but the non-alcoholic market includes 24% of consumers who bought non-alcoholic beverages last year. This market is expanding faster than any other in the food and beverage industry. What's your favorite non-alcoholic beverage? #NABeverages #MarketTrends #HealthyChoices #ConsumerBehavior #BeverageIndustry

The non-alcoholic beverages market is growing by 8% per year, spawning massive creativity and innovation. 🍹 From NA beers and spirits to unique drinks, the non-alcoholic market is rapidly expanding and becoming one of the most innovative sectors in the beverage industry. People give up alcohol for various reasons: health, social changes, new attitudes, and more. The exciting part about non-alcoholic beverages is that you don't miss out on variety, taste, or excitement. What's your favorite non-alcoholic beverage? #NonAlcoholicDrinks #BeverageInnovation #HealthyChoices #MarketGrowth #NAOptions

📈 Trend Alert: Lychee Soda! 🍹 As the leading market research software platform, we're seeing an emerging trend that's making a splash in the food & beverage industry. Meet Lychee Soda - a refreshing, slushy-like fizzy drink that's winning hearts with its perfect sweetness and super refreshing qualities. This delightful beverage, made with lychees, sugar, cream, soda, and ice, is fast becoming a popular choice for a cool drink, especially during warm weather. It's the perfect blend of sweet and refreshing that's appealing to consumers across the board. What's more, Google search volume for Lychee Soda has seen a 2% increase over the past year, indicating a growing interest in this unique beverage. This trend is particularly notable in the food-beverage, food, beverages, and CPG categories. Data-driven insights are key to staying ahead in the fast-paced F&B industry, and our platform is here to help you navigate these trends with confidence. Stay tuned for more updates on emerging trends in the industry. #LycheeSoda #FoodBeverageTrends #MarketResearch #DataDriven

The shift towards healthier lifestyles is driving significant growth in the low-alcohol and alcohol-free beverage sector. Mocktails, low-alcohol wines, and spirit alternatives are gaining popularity as consumers seek flavorful, yet mindful, options. These beverages are not just about reducing alcohol—they are about enhancing the overall drinking experience. With innovative formulations, complex flavors, and premium ingredients, the category is evolving to meet the needs of a more health-conscious market. This shift offers exciting opportunities for producers to engage a broader audience while staying ahead of emerging trends.

Looking to explore the world of non-alcoholic and low-alcoholic beverages? 🍹 Irem is here to guide you through the rising trend of these innovative drink alternatives that are transforming the beverage industry! In this video, she discusses the growing demand for mindful drinking and why consumers are embracing these options for a healthier lifestyle while still enjoying bold flavors and complexity. 🌿 From refreshing non-alcoholic spritzers perfect for summer gatherings to low-ABV cocktails that bring sophistication with a lighter touch, Irem covers it all. You’ll also discover how top brands are elevating their offerings to match the quality and craft of traditional alcoholic drinks, making sure there’s no compromise on taste. Whether you’re cutting back on alcohol, exploring new flavors, or just interested in this booming trend, Irem has all the insights to keep you informed and inspired. ✨ Want to learn more about the future of mindful drinking and see some top recommendations? Head over to the link in our story to watch the full video! Don’t miss out on discovering the next big thing in beverages! Irem Eren WA, DipWSET BevZero #theontrade #ontrade #iremeren #wine #nonalcoholic #lowalcohol

What drives consumer's preferences in food and beverage products? In the current market context, products including natural ingredients are crucial for health-conscious consumers. Watch our video to learn more! #symrise #naturalness #codeofnature https://symrise.smh.re/1Nj

𝐓𝐡𝐞 𝐀𝐝𝐝-𝐁𝐚𝐜𝐤 𝐅𝐥𝐚𝐯𝐨𝐮𝐫𝐬 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐀 𝐓𝐚𝐬𝐭𝐞 𝐨𝐟 𝐆𝐫𝐨𝐰𝐭𝐡 The global add-back flavours market is set for steady growth, projected to reach 𝐔𝐒$ 1,503.4 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2024 and expand at a 4.4% 𝐂𝐀𝐆𝐑 to hit US$ 2,312.5 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2034. This increase highlights the rising demand for flavors that enhance food and beverage products, meeting consumer expectations for taste and quality. As consumer preferences evolve and the food industry continues to innovate, add-back flavours will be at the forefront, delivering the taste experiences that people crave. 🔗 𝘊𝘩𝘦𝘤𝘬 𝘰𝘶𝘵 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘳𝘦𝘱𝘰𝘳𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘣𝘦𝘭𝘰𝘸. #AddBackFlavours #FoodInnovation #TasteTrends #FactMR