Stephen DuBose’s Post

In the News: White Claw Bucks Beverage Trend From Lipton and Simply to soda brands like Fresca, Coca-Cola, and Mountain Dew, traditionally non-alcoholic beverage brands have burst onto the scene of what was previously simply the beer aisle. In fact, the “beer aisle” has rapidly diversified in recent years, now featuring dozens of brands of alcohol-containing seltzer, cider, tea, lemonade, and canned cocktails, many coming from big-name food and beverage manufacturers trying to grab a bit of this RTD category. White Claw is swimming against the current, perhaps becoming the first hard seltzer line to introduce a 0% ABV seltzer to the refrigerated alcohol aisle.* They’ve also responded to consumer interest by adding electrolytes to the NA seltzers, a functional ingredient favored by 72% of those surveyed by HealthFocus International. Their target market of younger consumers is indeed the most likely to consider social connections while choosing foods and beverages. *FoodDive. “Behind White Claw’s big non-alcoholic seltzer bet.” Published February 6, 2024.

What's new in the beverage category? 🤔 From the performance of mood support beverages to the consumer shift towards health span, check out SPINS latest report on the beverage space. Did you know that non-alcoholic beverages (as in beverages outside the alcohol department) have gained share when compared to 2022? Comment if you'd like me to send you the full report! #beverages #beverageindustry #healthspan #performancebeverages #nonalc #rtd

If you're looking to elevate your next beverage with real fruit flavor and functional benefits, these blends are the perfect solution. Let’s chat about how we can help you create a standout product. #InnovationInBeverages #CustomerSuccess

Unveil the Future of Functional Beverages! Discover the latest trends on the functional beverage market and start delivering the taste and functionality your consumers are looking for - Download your complimentary copy of our Functional Beverage Trend Data Infographic Now! Don’t miss out on these game-changing trends - https://bit.ly/4ccopum #FunctionalBeverages #ProteinDrinks #HealthClaims #MarketGrowth #EdlongTrends #FunctionalBeverage #SweetSuccess #EdlongFlavors #FoodScience #FoodDevelopment #FunctionalBeverageInfographic #FunctionalFoods #DairyFlavors #DairyFreeFlavors #FoodDevelopment #FoodInnovation #FoodTrends #Trends #BeverageInsights

Alcohol’s growth increasingly comes from new wave drinks built for category-agnostic drinkers. There will always be pockets of growth within the three traditional alcohol segments of beer, wine, and spirits, but the strength of a growing fourth category now has a “gravitational pull” with consumers. By the end of 2027, Beverage Marketing Corporation estimates that almost $1 of every $5 spent on alcohol will come from “Alternative Adult Beverages”—a catchall term that includes FMBs, hard cider, RTD cocktails, canned wine, and cannabis beverages. This is in addition to the collection of brands that may be made with a traditional base fermentable but taste like something entirely different. This is not a random occurrence. Young consumers have the most diverse range of drink options in the history of beverage! And when you can hunt for a flavor experience that fits your unique preferences, it makes sense today's drinker would feel enticed by categories and brands that focus on what people care about most: what something tastes like and how it makes them feel.

The non-alcoholic beverages market is growing by 8% per year, spawning massive creativity and innovation. 🍹 From NA beers and spirits to unique drinks, the non-alcoholic market is rapidly expanding and becoming one of the most innovative sectors in the beverage industry. People give up alcohol for various reasons: health, social changes, new attitudes, and more. The exciting part about non-alcoholic beverages is that you don't miss out on variety, taste, or excitement. What's your favorite non-alcoholic beverage? #NonAlcoholicDrinks #BeverageInnovation #HealthyChoices #MarketGrowth #NAOptions

Low/No Alcohol Drinks: The New Trend? Witness the rise of low and no-alcohol drinks! This video explores the booming trend observed at the National Restaurant Show, featuring interviews and insights into the marketing strategies behind this movement. Discover why this market is expanding and what it means for the future of alcoholic beverages. #LowAlcoholDrinks #NoAlcoholDrinks #AlcoholTrend #NationalRestaurantShow #HealthConscious #MindfulDrinking #BeverageIndustry #MarketingTrends #Foodie #DrinkInnovation

Interesting to see continued coverage around the negative impacts of alcoholic beverages, even at minimal levels of consumption, this time via CNN. We believe that the future is all about optionality – whether you wish to refrain from drinking altogether or incorporate delicious alternative beverage options into your wider consumption habits. We are excited to offer consumers a newer-to-market beverage that provides the same notable sense of enjoyment and relaxation without the hangover and additional negative downsides associated with drinking traditional alcohol. https://lnkd.in/gcJ3dxc8

The beverage industry is currently experiencing a significant transformation driven by the recent legalization of hemp beverages and the rising consumption of cannabis-infused drinks, particularly among younger consumers. At the same time, there is a noticeable surge in the demand for alcoholic beverage specialty products, with a particular focus on tequila, whiskey, and premixed cans. This trend indicates a substantial evolution in the industry's product offerings and consumer preferences.

Rather than categorizing adult beverages based solely on a single ingredient, it is essential to appreciate their complexity, craftsmanship, and the diverse experiences they offer. From now on, you'll see me using 'adult beverages' in place of 'alcoholic beverages' - it's time for a change. #favoritebeverage #adultbeverages #timeforchange #wineindustry #beerindustry #spiritsindustry