Steven Harrison’s Post

Alcohol’s growth increasingly comes from new wave drinks built for category-agnostic drinkers. There will always be pockets of growth within the three traditional alcohol segments of beer, wine, and spirits, but the strength of a growing fourth category now has a “gravitational pull” with consumers. By the end of 2027, Beverage Marketing Corporation estimates that almost $1 of every $5 spent on alcohol will come from “Alternative Adult Beverages”—a catchall term that includes FMBs, hard cider, RTD cocktails, canned wine, and cannabis beverages. This is in addition to the collection of brands that may be made with a traditional base fermentable but taste like something entirely different. This is not a random occurrence. Young consumers have the most diverse range of drink options in the history of beverage! And when you can hunt for a flavor experience that fits your unique preferences, it makes sense today's drinker would feel enticed by categories and brands that focus on what people care about most: what something tastes like and how it makes them feel.

Low/No Alcohol Drinks: The New Trend? Witness the rise of low and no-alcohol drinks! This video explores the booming trend observed at the National Restaurant Show, featuring interviews and insights into the marketing strategies behind this movement. Discover why this market is expanding and what it means for the future of alcoholic beverages. #LowAlcoholDrinks #NoAlcoholDrinks #AlcoholTrend #NationalRestaurantShow #HealthConscious #MindfulDrinking #BeverageIndustry #MarketingTrends #Foodie #DrinkInnovation

Low/No Alcohol Drinks: The New Trend? Witness the rise of low and no-alcohol drinks! This video explores the booming trend observed at the National Restaurant Show, featuring interviews and insights into the marketing strategies behind this movement. Discover why this market is expanding and what it means for the future of alcoholic beverages. #LowAlcoholDrinks #NoAlcoholDrinks #AlcoholTrend #NationalRestaurantShow #HealthConscious #MindfulDrinking #BeverageIndustry #MarketingTrends #Foodie #DrinkInnovation

Dive into the latest mid-2024 beverage trends! Beer and wine grapple with declines while spirits experience a shift towards RTDs. Discover what's shaping this year's drink scene.

We have just released our BevAl halftime report - more than just data and information, this is a thoughtful view into what is happening, why it is happening and what to do about it. Put together by the best BevAl thought leaders in the business Kaleigh Theriault Jon Berg for NIQ, you will want to take a look!

The October NIQ Beverage Alcohol Macro Minute 🍺 Beverage Alcohol Macro Minute 🍷 Hello everyone, Kaleigh Theriault and I are back with your quick view of the business. The fall season is upon us, and so is the shift in beverage alcohol trends! Let’s dive into the latest 4-week insights: 📊 Beer: Dollar sales are up (+0.6%), thanks to football season and post-Labor Day action! Imports and Super Premium brands are scoring touchdowns, but Domestic Premium and Craft are getting benched, dragging growth. 🍇 Wine: Still facing a rough patch with dollars down (-2.7%) and volume slipping (-4.1%). But hey, some brands are innovating and pricing smart—could be the game-changers we need! 🥃 Spirits: Spirits are evolving! Dollar growth (+1.0%) and volume (+3.4%) are in the green, fueled by Ready-to-Drink (+24.0%) innovations and good ol' Tequila (+9.0%) stepping up. 🍹 RTD (Ready-to-Drink): This mega-category is on fire 🔥 with dollar sales up (+5.1%) and spirits-based RTDs taking the lead (+24.0%). But seltzers? Might be time to shake things up beyond flavor! Check out the four category view. It's quickly becoming our standard as so many of you have given us feedback that it is more in line with consumer occasions. Thanks for giving us your full macro minute! Huge thanks to Kaleigh for making it all come together. #AlcoholIndustry #BeverageTrends #Beer #Wine #Spirits #RTD #Innovation #BeverageAlcoholMacroMinute And for a macro minute smile: "Why did the scarecrow win an award? Because he was outstanding in his field!" 🌾 "What do you call fake spaghetti? An impasta!" 🍝

Wine is an alcoholic drink made from fermented grapes or other fruits. The fermentation process converts the sugars in the fruit to alcohol. It's often aged in barrels and can range from light and fruity to rich and robust. On the other hand, spirits, also known as hard liquor, are distilled alcoholic beverages. This process increases the alcohol content significantly compared to wine. Spirits include whiskey, vodka, rum, gin, and tequila, and they can be enjoyed neat, on the rocks, or in cocktails. Which do you prefer, and why? Share your thoughts in the comments! To learn more about how we can help your brands, contact us at www.savvy-palate.com #WineVsSpirit #AlcoholEducation #KnowYourDrink #WineLovers #SpiritEnthusiasts #DrinkSmart #BeverageKnowledge #CheersToLearning #food #beverage #consulting #foodbroker #healthyfoods #consumers #hispanic #retailindustry #shopperloyalty #supermarketnews #retailnews #customerexperience #retailtrends

In the News: White Claw Bucks Beverage Trend From Lipton and Simply to soda brands like Fresca, Coca-Cola, and Mountain Dew, traditionally non-alcoholic beverage brands have burst onto the scene of what was previously simply the beer aisle. In fact, the “beer aisle” has rapidly diversified in recent years, now featuring dozens of brands of alcohol-containing seltzer, cider, tea, lemonade, and canned cocktails, many coming from big-name food and beverage manufacturers trying to grab a bit of this RTD category. White Claw is swimming against the current, perhaps becoming the first hard seltzer line to introduce a 0% ABV seltzer to the refrigerated alcohol aisle.* They’ve also responded to consumer interest by adding electrolytes to the NA seltzers, a functional ingredient favored by 72% of those surveyed by HealthFocus International. Their target market of younger consumers is indeed the most likely to consider social connections while choosing foods and beverages. *FoodDive. “Behind White Claw’s big non-alcoholic seltzer bet.” Published February 6, 2024.

Did you know....To capitalize on the increasing trend of sober curiosity, it’s essential for brands to connect with consumers when they choose not to consume alcohol. For individuals seeking an alternative to alcohol, even just for one occasion, soda often becomes the go-to choice, since it’s readily available wherever beer, wine, and spirits are served. A recent survey showed that alcohol drinkers who choose to drink something non-alcoholic would lean toward: Soda, 51% Tea, 39% Energy drinks, 29% Sparkling water, 26% Mocktails, 13% To add interest to mocktails, try adding a small bite to the drink...that provides satisfaction and creates buzz and interest...check out this Mock Bloody Mary with mini tacos and Hotzzarella Sticks added! See this and more at https://lnkd.in/gMBnGv6U #sobercurious #alcoholalternatives #strategy #recipes #foodservice #trends #foodandbeverage #restaurants Resource: Kantar Profiles/Mintell

The non-alcoholic beverages market is growing by 8% per year, spawning massive creativity and innovation. 🍹 From NA beers and spirits to unique drinks, the non-alcoholic market is rapidly expanding and becoming one of the most innovative sectors in the beverage industry. People give up alcohol for various reasons: health, social changes, new attitudes, and more. The exciting part about non-alcoholic beverages is that you don't miss out on variety, taste, or excitement. What's your favorite non-alcoholic beverage? #NonAlcoholicDrinks #BeverageInnovation #HealthyChoices #MarketGrowth #NAOptions