VE Refinery’s Post

Did you know....To capitalize on the increasing trend of sober curiosity, it’s essential for brands to connect with consumers when they choose not to consume alcohol. For individuals seeking an alternative to alcohol, even just for one occasion, soda often becomes the go-to choice, since it’s readily available wherever beer, wine, and spirits are served. A recent survey showed that alcohol drinkers who choose to drink something non-alcoholic would lean toward: Soda, 51% Tea, 39% Energy drinks, 29% Sparkling water, 26% Mocktails, 13% To add interest to mocktails, try adding a small bite to the drink...that provides satisfaction and creates buzz and interest...check out this Mock Bloody Mary with mini tacos and Hotzzarella Sticks added! See this and more at https://lnkd.in/gMBnGv6U #sobercurious #alcoholalternatives #strategy #recipes #foodservice #trends #foodandbeverage #restaurants Resource: Kantar Profiles/Mintell

Wine is an alcoholic drink made from fermented grapes or other fruits. The fermentation process converts the sugars in the fruit to alcohol. It's often aged in barrels and can range from light and fruity to rich and robust. On the other hand, spirits, also known as hard liquor, are distilled alcoholic beverages. This process increases the alcohol content significantly compared to wine. Spirits include whiskey, vodka, rum, gin, and tequila, and they can be enjoyed neat, on the rocks, or in cocktails. Which do you prefer, and why? Share your thoughts in the comments! To learn more about how we can help your brands, contact us at www.savvy-palate.com #WineVsSpirit #AlcoholEducation #KnowYourDrink #WineLovers #SpiritEnthusiasts #DrinkSmart #BeverageKnowledge #CheersToLearning #food #beverage #consulting #foodbroker #healthyfoods #consumers #hispanic #retailindustry #shopperloyalty #supermarketnews #retailnews #customerexperience #retailtrends

 CYPHER - Named Best 0% alc. Sparkling Wine in the World ! 🥂💥⬇ We are proud to announce that the prestigious World Alcohol Free Awards has named Cypher the best non-alcoholic sparkling wine in the world in the white sparkling category made by a French independant wine maker. 🍐"White fruit and flowers with silver needle tea notes. Firm backbone of acidity adds an almost saline minerality. Good for fans of Chablis/Sancerre. " The The World Alcohol-Free Awards focuses on products with alcohol levels of 0.5% ABV or below. This year 450 entries were received from 21 countries and judged by eminent non-alcoholic specialist tasters, with a strong retail focus, from seven different countries across Europe, North America and the UK. After the recent awards from The Drinks Business, that is another milestone for Cypher and Brau Wine's team. Established by former Michelin-starred drinks buyer and non-alcoholic specialist, Chrissie Parkinson and respected drinks writer and editor Chris Losh in 2022, The World Alcohol-Free Awards is in its second year and has quickly grown to become the largest alcohol-free drinks competition in the world. Competition Co-Founder & Director Chris Losh said, 'It’s been really heartening to see the support for this competition from producers all round the world. Alcohol-free is a huge global trend and we’re excited to be able to reflect that. As recently quoted in Decanter , "The universe of low- and no-alcohol beverages is rapidly expanding and improving". Last winter, Magazine Forbes also was raising the question: "Why Retail And Hospitality Players Must Catch Up To The Sober Curious Movement ?".  We're thrilled to be luck enough to experiment from the inside the development of that category and contribute to its improvement. Big up to our clients and partners who are continuously supporting us into our innovation and journey towards lifestyle conviviality and siles ! #WAFA #alcoholfree #nolow #cypher

Why do people drink wine? Traditionally, we tend to think of alcohol consumers as ‘beer drinkers’, ‘wine drinkers’, ‘whisky drinkers’ etc. However, there is an increasing trend, particularly among younger cohorts, to select a different drink according to the occasion (like an outfit). Consumer research from market research company Growth Scope, based on an analysis of the consumption occasion, provides a new lens for understanding the drivers of wine consumption in Australia. This market bulletin looks at how understanding the consumption occasion can help answer the question: why do people drink wine? Read more here: https://lnkd.in/g8EaNa8Y

The non-alcoholic beverages market is growing by 8% per year, spawning massive creativity and innovation. 🍹 From NA beers and spirits to unique drinks, the non-alcoholic market is rapidly expanding and becoming one of the most innovative sectors in the beverage industry. People give up alcohol for various reasons: health, social changes, new attitudes, and more. The exciting part about non-alcoholic beverages is that you don't miss out on variety, taste, or excitement. What's your favorite non-alcoholic beverage? #NonAlcoholicDrinks #BeverageInnovation #HealthyChoices #MarketGrowth #NAOptions

Rather than categorizing adult beverages based solely on a single ingredient, it is essential to appreciate their complexity, craftsmanship, and the diverse experiences they offer. From now on, you'll see me using 'adult beverages' in place of 'alcoholic beverages' - it's time for a change. #favoritebeverage #adultbeverages #timeforchange #wineindustry #beerindustry #spiritsindustry

Today, drinkers can meet any mood with nearly any type of beverage. When it comes to relaxing after work, a beer brand isn't only competing with other beer brands. Consumers are also considering CBD drinks, wine-based cocktails, and even sleep-aiding melatonin beverages to achieve the same feeling. Today, almost 40% of Americans who consume alcohol drink across all major categories of beer, wine, and spirits. And their decision making is increasingly influenced by what they drink outside of alcohol, too. Brands must communicate differently in the era of vibes-based total beverages, and at Sightlines, we're keeping subscribers ahead of that curve: https://lnkd.in/gAqXmNQF

Doritos liquor: a curious blend of flavors that's dividing opinions. From Empirical Spirits, this concoction infuses Belgian Saison beer yeast, malted barley, and Doritos Nacho Cheese, resulting in a unique spirit experience. But does it deliver on taste? Is it worth the $65 price tag? Dive into our review for the full scoop. https://lnkd.in/ejXHBPYM #DoritosLiquor #EmpiricalSpirits #DrinkReview #whiskyadvocate

The October NIQ Beverage Alcohol Macro Minute 🍺 Beverage Alcohol Macro Minute 🍷 Hello everyone, Kaleigh Theriault and I are back with your quick view of the business. The fall season is upon us, and so is the shift in beverage alcohol trends! Let’s dive into the latest 4-week insights: 📊 Beer: Dollar sales are up (+0.6%), thanks to football season and post-Labor Day action! Imports and Super Premium brands are scoring touchdowns, but Domestic Premium and Craft are getting benched, dragging growth. 🍇 Wine: Still facing a rough patch with dollars down (-2.7%) and volume slipping (-4.1%). But hey, some brands are innovating and pricing smart—could be the game-changers we need! 🥃 Spirits: Spirits are evolving! Dollar growth (+1.0%) and volume (+3.4%) are in the green, fueled by Ready-to-Drink (+24.0%) innovations and good ol' Tequila (+9.0%) stepping up. 🍹 RTD (Ready-to-Drink): This mega-category is on fire 🔥 with dollar sales up (+5.1%) and spirits-based RTDs taking the lead (+24.0%). But seltzers? Might be time to shake things up beyond flavor! Check out the four category view. It's quickly becoming our standard as so many of you have given us feedback that it is more in line with consumer occasions. Thanks for giving us your full macro minute! Huge thanks to Kaleigh for making it all come together. #AlcoholIndustry #BeverageTrends #Beer #Wine #Spirits #RTD #Innovation #BeverageAlcoholMacroMinute And for a macro minute smile: "Why did the scarecrow win an award? Because he was outstanding in his field!" 🌾 "What do you call fake spaghetti? An impasta!" 🍝

𝐑𝐢𝐬𝐞 𝐨𝐟 𝐒𝐩𝐢𝐤𝐞𝐝 𝐒𝐞𝐥𝐭𝐳𝐞𝐫: 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 Spiked Seltzer Market Overview Spiked seltzer market is expected to grow from 11.14(USD billion) in 2024 to 32.3 (USD billion) and 14.23% CAGR. The #spikedseltzermarket, also known as hard seltzer, has rapidly evolved from a niche segment to a mainstream beverage category over the past few years. Initially popularized in North America, spiked seltzers are now gaining traction globally, appealing to consumers with their refreshing taste, low-calorie content, and innovative flavors. These #alcoholicbeverages, typically made from fermented cane sugar, malt, or fruit, are carbonated and often infused with #naturalflavors, offering a lighter alternative to traditional alcoholic drinks such as beer and wine. Key Players Truly Hard Seltzer Los Angeles white claw hard seltzer Corona Smirnoff Ice The Mike's Hard Lemonade Company TOPO CHICO Four Loko Crook & Marker The HEINEKEN Company Bon & Viv Spiked Seltzer Oskar Blues Brewery Read More @ https://lnkd.in/dHRJxyyY #SpikedSeltzerMarket  #SpikedSeltzerMarketShare #SpikedSeltzerMarketSize #SpikedSeltzerMarketDemand #SpikedSeltzerMarketGrowth