Jake Bernstein’s Post

Beverages category lines continue to blurr, with three of the biggest brands in soft drinks, #Cocacola #Pepsi #Sprite all now firmly in the alcohol category, with their partnership with #jackdaniels #captainmorgan #absolute to create a range of power brand led RTDs. The alcohol category creates incremental growth opportunities for soft drinks companies, and the RTD format recreates drinks that consumers would most likely create any way, in either a bar or nightclub setting or at home. Interesting to note the emphasis on zero sugar soft drink offerings with PepsiMax and Coca-Cola sugar free / zero sugar Where next for the soft drinks companies as they look for incremental growth opportunities ✨️ 🤔? #alcohol #rtd #softdrinks #beverages #taste #zerosugar Lars Jensen Paul Villis Carol Dunne Jean Noel Ortal Aude Granger Sheelagh Pentony Marc LEJEUNE Gilles Halotel Aoife Mc Donald Will Keating David Deeley Farrah Gilsenan Bourcard Nesin Jim Watson Andrew Wardlaw Lorenz Hofer Gwyneth Kelly Michelle Osagie Ian Chesworth Simon Bellchambers Sean Ging Brian Short Erlon Pereira Cormac Ó'Loingsigh Sergio Saavedra Rodríguez Birgit Schaaf Erika Minaguchi Magdalena Edyta Przewoźnik Barbara Lezzer Sam Hickman Dunne Adrian Coulter Daniel S. Andy Crawford Romel Doshi, MBA Sam Choucha Nina Riggins Mark Gallo John Craven Bryan Roth Joshua Schall, MBA

Interesting to see continued coverage around the negative impacts of alcoholic beverages, even at minimal levels of consumption, this time via CNN. We believe that the future is all about optionality – whether you wish to refrain from drinking altogether or incorporate delicious alternative beverage options into your wider consumption habits. We are excited to offer consumers a newer-to-market beverage that provides the same notable sense of enjoyment and relaxation without the hangover and additional negative downsides associated with drinking traditional alcohol. https://lnkd.in/gcJ3dxc8

As more consumers prioritize health and mindful drinking, the demand for non-alcoholic beverages is rapidly increasing. From alcohol-free spirits to low-alcohol wines and premium mocktails, these innovative offerings are redefining social drinking. But with premium ingredients and specialized production methods, the cost of these beverages is starting to rival traditional alcoholic options. The question now is: will the price point deter consumers or will the value of wellness and moderation keep this market thriving? It’s an evolving trend that businesses in the food and beverage industry must watch closely. What are your thoughts on the rise of non-alcoholic drinks and their impact on the market?

Is functional soda the next big beverage trend? There is a big rise in the beverage market forces propelling the growth of "better-for-you" beverages. The global functional beverage market is predicted to grow at an annual Growth Rate of 8.66% by 2024. There has been an increase in consumer demand for beverages infused with beneficial ingredients such as: 💊 Nootropics 💊 Adaptogens 💊 Prebiotics Exemplified by innovative brands like Poppi. Numerous beverage categories have undergone innovation by incorporating functional product attributes. Certain categories, such as energy and sports drinks, place a primary emphasis on functionality. Even categories like carbonated soft drinks have adapted to incorporate functional elements. From the rapid expansion of prebiotic soda categories to the strategic maneuvers of industry giants in response to shifting consumer preferences. If you’ve been thinking about developing a “better-for-you” beverage, now is the time. Need a beverage partner to help you keep up with the trends and formulate a drink that wins a new generation of customers? Schedule a free meeting with us to map out your next move. #beveragedevelopment #productdevelopment #functionalbeverages #beveragebusiness

Times are changing, and consumer preferences are shifting towards emerging beverage trends like THC and hemp beverages. Your favorite local watering hole might already be offering these beverage alternatives, reflecting the necessity for on-premise establishments to adapt for survival in a hyper-competitive service industry market. Next time you're out, take a look at the beverage menu - your choices might just surprise you 😉🍹🌿 #BeverageTrends #THC #Hemp #HospitalityIndustry #ServiceIndustry #HempBeverages #Beverage #NonAlcoholic Levity Cannabis Spirit

The growing desire for healthy beverages is anticipated to drive the expansion of the beverage premix market in the future. Key companies in the beverage premix market are rolling out innovative products to maintain their market standing. Innovation in premix drinks involves incorporating functional ingredients to meet the increasing consumer demand for improving their health and wellness. Learn more about the beverage premix market: https://lnkd.in/gVTBPqcq . . . #beverages #prepackaged #mixture #liquid #premixes #tbrc #thebusinessresearchcompany #marketresearch #marketintelligence

The non-alcoholic beverages market is growing by 8% per year, spawning massive creativity and innovation. 🍹 From NA beers and spirits to unique drinks, the non-alcoholic market is rapidly expanding and becoming one of the most innovative sectors in the beverage industry. People give up alcohol for various reasons: health, social changes, new attitudes, and more. The exciting part about non-alcoholic beverages is that you don't miss out on variety, taste, or excitement. What's your favorite non-alcoholic beverage? #NonAlcoholicDrinks #BeverageInnovation #HealthyChoices #MarketGrowth #NAOptions

In the News: White Claw Bucks Beverage Trend From Lipton and Simply to soda brands like Fresca, Coca-Cola, and Mountain Dew, traditionally non-alcoholic beverage brands have burst onto the scene of what was previously simply the beer aisle. In fact, the “beer aisle” has rapidly diversified in recent years, now featuring dozens of brands of alcohol-containing seltzer, cider, tea, lemonade, and canned cocktails, many coming from big-name food and beverage manufacturers trying to grab a bit of this RTD category. White Claw is swimming against the current, perhaps becoming the first hard seltzer line to introduce a 0% ABV seltzer to the refrigerated alcohol aisle.* They’ve also responded to consumer interest by adding electrolytes to the NA seltzers, a functional ingredient favored by 72% of those surveyed by HealthFocus International. Their target market of younger consumers is indeed the most likely to consider social connections while choosing foods and beverages. *FoodDive. “Behind White Claw’s big non-alcoholic seltzer bet.” Published February 6, 2024.

There is a significant move away from alcoholic beverages. According to a report from Innova Market Insights, different generations consume different beverages. Gen Z and Millennials prefer soft drinks, energy drinks, iced coffee, and tea. Older generations like Gen X and Boomers tend to drink alcohol, hot drinks, and traditional soft drinks. 44% of consumers purchase alcoholic beverages, but the non-alcoholic market includes 24% of consumers who bought non-alcoholic beverages last year. This market is expanding faster than any other in the food and beverage industry. What's your favorite non-alcoholic beverage? #NABeverages #MarketTrends #HealthyChoices #ConsumerBehavior #BeverageIndustry