The growing desire for healthy beverages is anticipated to drive the expansion of the beverage premix market in the future. Key companies in the beverage premix market are rolling out innovative products to maintain their market standing. Innovation in premix drinks involves incorporating functional ingredients to meet the increasing consumer demand for improving their health and wellness. Learn more about the beverage premix market: https://lnkd.in/gVTBPqcq . . . #beverages #prepackaged #mixture #liquid #premixes #tbrc #thebusinessresearchcompany #marketresearch #marketintelligence
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Is functional soda the next big beverage trend? There is a big rise in the beverage market forces propelling the growth of "better-for-you" beverages. The global functional beverage market is predicted to grow at an annual Growth Rate of 8.66% by 2024. There has been an increase in consumer demand for beverages infused with beneficial ingredients such as: 💊 Nootropics 💊 Adaptogens 💊 Prebiotics Exemplified by innovative brands like Poppi. Numerous beverage categories have undergone innovation by incorporating functional product attributes. Certain categories, such as energy and sports drinks, place a primary emphasis on functionality. Even categories like carbonated soft drinks have adapted to incorporate functional elements. From the rapid expansion of prebiotic soda categories to the strategic maneuvers of industry giants in response to shifting consumer preferences. If you’ve been thinking about developing a “better-for-you” beverage, now is the time. Need a beverage partner to help you keep up with the trends and formulate a drink that wins a new generation of customers? Schedule a free meeting with us to map out your next move. #beveragedevelopment #productdevelopment #functionalbeverages #beveragebusiness
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World-class marketing leader and CMO driving growth and expansion while increasing revenue through global marketing strategies and execution across CPG and hospitality industries.
I just came across an insightful session by #Cargill on the latest trends in functional beverages. If you’re interested in how these innovative drinks can enhance health and wellness, this is a must-watch! 🔗 Why You Should Tune In: 💫 Stay Ahead: Discover the newest trends in health drinks. 💫 Expert Insights: Learn from industry leaders. This session is packed with valuable information. Don’t miss out! #FunctionalBeverages #Cargill #HealthAndWellness #StayInformed
🫗 Hydration. Energy. Mood support. Consumer expectations for functional beverages continue to grow. Our co-sponsored webinar with SPINS is tomorrow, are you signed up? Get actionable insights from our expert panel on the trends fueling functional beverage purchases, ingredients that can help you overcome formulation challenges, and beyond. Register today at https://bit.ly/3TAGHPq
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📊 Helping wellness-focused CPG companies drive growth | Relationship Builder, supporter of Emerging CPG Brands
The non-alcoholic beverage sector is witnessing a significant surge in popularity, fueled by health-conscious consumers and individuals looking for alcohol alternatives. SPINS recent report delves into the changing dynamics of non-alcoholic drinks, analyzing the drivers behind this expansion and spotlighting pivotal trends. Explore the newest developments in the industry, such as the emergence of mocktails, euphorics, and functional beverages. We share a perspective on mindful drinking, too. Snag the report here: https://lnkd.in/eDRpKsYF
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Want a competitive edge for your CPG brand? Check out our article with Dry Atlas on format exploration in the Non Alc Beverage space.
Three non-alcoholic beverage formats to watch, per formulators Matthias and Charlotte of Ley Line Labs: 1. Powders, which provide a versatile, lower-cost entry point for brands (they're not just for supplements and coffee alternatives anymore) 2. Tinctures and concentrates, which give consumers creative control over their drinks' flavor and strength—and lower shipping costs 3. Sachets and infusion kits, which bring a visual and experiential element to beverage-making Our prior Dry Atlas survey showed consumers are starting to embrace these: - Tinctures (like All The Bitter) topped the list with 67% of respondents showing interest - Sachets (like SAYSO) are also popular, with one-third of respondents showing interest - Powders and concentrates (like Jukes Cordialities) each received interest from one-quarter of respondents Only 17% of respondents said they prefer to stick to bottles and cans. So, as consumer interest in non-alcoholic beverages continues to grow, brands that embrace unique formats will stand out in an increasingly competitive landscape.
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🔎 Key trends in the Ready-to-Drink (RTD) beverage market in Europe show a clear preference for healthier options and popular flavors like vanilla. Additionally, RTD beverages are becoming a preferred choice for on-the-go protein intake. These insights provide valuable understanding of current market dynamics and consumer preferences.
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Beverage #alcohol consumers are looking for variety and Gen Z consumers aged 21+ are driving #innovation in flavor, format, and packaging. 🍸 Ready-to-drink (#RTDs) cocktail and hard seltzer sales are softening, but these convenient products hold broad appeal among age and household income cohorts. 🍺 Beer sales remain strong in the convenience channel. 🥤 Soft drink brands crossing into beverage alcohol are trending, especially with younger adult consumers. 🍒 Gen Z preferences in non-alcoholic beverages, such as energy, fruit flavors, and added benefits, can inspire innovation in beverage alcohol. Download our new report for a deep dive into the robust beverage alcohol market: https://lnkd.in/dMQwZZJw #foodandbeverage #cpg #cpginsights
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Unlock the Future of Functional Beverages!🍶☕🥛 Ready to dive into the latest trends? Here are 3 key insights from our new infographic: 1. Surge in Protein Beverages: There’s been a whopping 135% increase in protein beverages over the past two years! 2. Consumer Interest Soars: A staggering 80% of US consumers are now interested in functional beverages. 3. Market Growth Explodes: The global functional beverage market is projected to hit $277B USD by 2030. Download your complimenatry copy of the Functional Beverage Trend Infographic now to capitalize on this rising segment of the market! https://bit.ly/4ccopum #Edlong #FunctionalBeverages #TasteAndFunction #BalancedBeverages #BeverageInnovation #Functional #FunctionalIngredients #Infographic #F&B #FoodScience #SweetDairy #Masking #BetterForYou #FoodDevelopment #Dairy #DairyFlavors #Wellness #FoodScience #FunctionalBeverageProSeries
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The forecast for the functional beverage market is sunny indeed. In 2020, the functional food and beverage segment claimed an estimated $258.8 billion in consumer dollars, and the market is projected to grow to roughly $529.7 billion by 2028, more than doubling in size. While brands like Coca-Cola, PepsiCo, and Nestlé are key players, there’s plenty of opportunity to get in on the action, with new brands entering this market segment each year. Of course, you need a concept for hydration, sports drinks, or other beverages that meet consumer needs in a new way. What’s trending in the functional beverage market now, and what are consumers looking for in 2024? With health and sustainability in mind, beverage manufacturers can formulate functional beverages sure to capture consumer attention in this growing market. Click here https://lnkd.in/e2Uuv2Cv to discover more about Fully Functional Beverages! #symriseflavorna #symrisefoodandbeverage #foodie #yum #foodandbveverage #flavor #trysomethingnew
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Is the beverage alcohol industry on the verge of a flavor revolution? You are puzzled about whether innovation truly adds value in the beverage alcohol industry. You think the pandemic slowed down innovation because trends seemed to stall during that time. However, market growth tells a different story. Flavored alcoholic beverages are predicted to hit $54.32 billion by 2033, with a 16% CAGR. Consumer demand for health-focused drinks fuels this growth. With 39% of beverage sales promoting health benefits, innovation aligns with wellness trends. Younger generations, like Gen Z, drive changes in flavors and packaging. Ready-to-Drink cocktails are growing at 28% in sales. The role of technology in this evolution is crucial. Advanced flavor science enhances taste profiles and boosts appeal. Innovation remains key for value. It continues to thrive thanks to shifting consumer preferences and technological advancements #Innovation #BeverageIndustry #AlcoholTrends #MarketGrowth #FlavoredBeverages #HealthAndWellness #RTD #ConsumerDemand #GenZ #TechnologyInBeverage #FlavorScience #CAGR #DrinkTrends #customerlab
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Get a taste of functional beverage innovation! Data doesn't lie — the demand for functional beverages is increasing and they are here to stay. With this shift in the market toward beverages that both do more and taste great, developing products with desirable flavor profiles should be top of mind for manufacturers. Our Functional Beverage demos showcase how sweet dairy flavors have properties that can inherently support you in masking off-notes from functional ingredients. Request your complimentary demo while supplies last: https://bit.ly/3V6Ef4E #FoodScience #FunctionalBeverages #FlavorfulFuture #MaskingOffNotes #Edlong #Functional #BetterForYou #Demo #ComplimentaryDemo #FoodDevelopment #SweetDairy #DairyFlavors #Wellness #FoodScience #FunctionalBeverageProSeries
