InLeit Ingredients’ Post

What do you believe is the most important factor when selecting a sports or performance beverage? According to a recent study by Mintel, 55% of consumers identify flavors, while others consider low or no sugar content (43%) and vitamins and mineral content (40%). With this in mind, flavor should be considered a key component of F&B production, especially when functional benefits and common off-notes are added. At Edlong, our passion is developing delicious flavors to help support functional beverages. Discover everything dairy can be with one of our complimentary functional beverage demos: https://bit.ly/3V6Ef4E #Edlong #FunctionalBeveragesWebinar #TasteAndFunction #BalancedBeverages #BeverageInnovation #Functional #FunctionalIngredients #FunctionalBeverages #Webinar #F&B #FoodScience #MaskingOffNotes #BetterForYou #Demo #ComplimentaryDemo #FoodDevelopment #SweetDairy #DairyFlavors #Wellness #FoodScience #FunctionalBeverageProSeries

Unlock the Future of Functional Beverages!🍶☕🥛 Ready to dive into the latest trends? Here are 3 key insights from our new infographic: 1. Surge in Protein Beverages: There’s been a whopping 135% increase in protein beverages over the past two years! 2. Consumer Interest Soars: A staggering 80% of US consumers are now interested in functional beverages. 3. Market Growth Explodes: The global functional beverage market is projected to hit $277B USD by 2030. Download your complimenatry copy of the Functional Beverage Trend Infographic now to capitalize on this rising segment of the market! https://bit.ly/4ccopum #Edlong #FunctionalBeverages #TasteAndFunction #BalancedBeverages #BeverageInnovation #Functional #FunctionalIngredients #Infographic #F&B #FoodScience #SweetDairy #Masking #BetterForYou #FoodDevelopment #Dairy #DairyFlavors #Wellness #FoodScience #FunctionalBeverageProSeries

Walking into a liquor store can be overwhelming with information overload and what feels like endless options at varying price points. So, what differentiates STILLY from the myriad of alcoholic canned beverages on the market today? There are several key differences, but here are some of the most important ones: 👉 Ingredients: We use NOTHING artificial in our drinks. STILLY is sweetened solely with natural fruit juice and flavors, which helps our drinks taste authentically fruity. We don’t use any added sugars or high fructose corn syrup in our beverages. Plus, STILLY is a vodka-based canned cocktail, whereas many beverages on the market are malt-based. Our drinks are naturally refreshing and gluten free, too! 👉 Carbonation: Have you ever had a sip of a drink that was so carbonated it almost hurt your mouth? We get it—that’s why STILLY is made with “fine bubbles,” giving it a lower carbonation level than many of our competitors. Our beverage is NOT a seltzer; it’s a STILLY—a category of its own! 👉 Flavor: We pride ourselves in offering authentic, fresh flavors! With no added sugar, STILLY won’t leave you with a sugar overload. Our drinks provide the perfect balance of refreshment and sweetness, delivering a flavor profile that our consumers have shown so much love to over the last couple of years! Keep an eye out for STILLY the next time you’re restocking your fridge! Have any other questions? Message us or comment below!

Is functional soda the next big beverage trend? There is a big rise in the beverage market forces propelling the growth of "better-for-you" beverages. The global functional beverage market is predicted to grow at an annual Growth Rate of 8.66% by 2024. There has been an increase in consumer demand for beverages infused with beneficial ingredients such as: 💊 Nootropics 💊 Adaptogens 💊 Prebiotics Exemplified by innovative brands like Poppi. Numerous beverage categories have undergone innovation by incorporating functional product attributes. Certain categories, such as energy and sports drinks, place a primary emphasis on functionality. Even categories like carbonated soft drinks have adapted to incorporate functional elements. From the rapid expansion of prebiotic soda categories to the strategic maneuvers of industry giants in response to shifting consumer preferences. If you’ve been thinking about developing a “better-for-you” beverage, now is the time. Need a beverage partner to help you keep up with the trends and formulate a drink that wins a new generation of customers? Schedule a free meeting with us to map out your next move. #beveragedevelopment #productdevelopment #functionalbeverages #beveragebusiness

The growing desire for healthy beverages is anticipated to drive the expansion of the beverage premix market in the future. Key companies in the beverage premix market are rolling out innovative products to maintain their market standing. Innovation in premix drinks involves incorporating functional ingredients to meet the increasing consumer demand for improving their health and wellness. Learn more about the beverage premix market: https://lnkd.in/gVTBPqcq . . . #beverages #prepackaged #mixture #liquid #premixes #tbrc #thebusinessresearchcompany #marketresearch #marketintelligence

How well off-notes are successfully masked can make or break a beverage product. With taste as king, developing flavorful functional beverages is essential to breaking into this emerging market. If you're in the EU, request our #complimentary Tiramisù Cold Brew Beverage Demo, enriched with adaptogens and nootropics, to discover how delicious functional beverages can be! Not in the EU but looking to get a taste? Click the link below to see the available functional beverage demo in your region. https://bit.ly/3V6Ef4E #Edlong #Tiramisu #ColdBrew #TasteAndFunction #BalancedBeverages #BeverageInnovation #Functional #FunctionalIngredients #FunctionalBeverages #Webinar #F&B #FoodScience #MaskingOffNotes #BetterForYou #Demo #ComplimentaryDemo #FoodDevelopment #SweetDairy #DairyFlavors #Wellness #FoodScience #FunctionalBeverageProSeries

Have you heard of a crystal clear protein water that provides the protein you need after a workout? I’ve always been a fan of protein shakes. After heavy lifting sessions with my rugby team, they were our go-to for muscle recovery. But one thing I didn’t enjoy was how heavy and unrefreshing they felt. Plus, they weren’t the most sustainable option. At Vivici I was introduced to something game-changing: beta-lactoglobulin from precision fermentation. **Vivitein™ BLG** allows customers to create crystal-clear protein water with a light, refreshing mouthfeel—even at 15% protein content. Imagine drinking something incredibly refreshing, with just the right amount of protein to fuel your recovery. Isn’t that amazing? Thanks Silke Rinsma for this blog. It’s exciting to see how this innovation is being brought to life…

🍹 What’s hot in the beverage category today? Some top areas to keep in mind are sugar reduction and high-intensity sweeteners, functional ingredients, label claims and more. We discuss emerging trends shaping beverages in our latest report. ➡️ Download a copy of the report to get started: https://bit.ly/3YZfJ5O

Is the beverage alcohol industry on the verge of a flavor revolution? You are puzzled about whether innovation truly adds value in the beverage alcohol industry. You think the pandemic slowed down innovation because trends seemed to stall during that time. However, market growth tells a different story. Flavored alcoholic beverages are predicted to hit $54.32 billion by 2033, with a 16% CAGR. Consumer demand for health-focused drinks fuels this growth. With 39% of beverage sales promoting health benefits, innovation aligns with wellness trends. Younger generations, like Gen Z, drive changes in flavors and packaging. Ready-to-Drink cocktails are growing at 28% in sales. The role of technology in this evolution is crucial. Advanced flavor science enhances taste profiles and boosts appeal. Innovation remains key for value. It continues to thrive thanks to shifting consumer preferences and technological advancements #Innovation #BeverageIndustry #AlcoholTrends #MarketGrowth #FlavoredBeverages #HealthAndWellness #RTD #ConsumerDemand #GenZ #TechnologyInBeverage #FlavorScience #CAGR #DrinkTrends #customerlab

Consumers are increasingly seeking healthier drink options, prioritizing beverages with fewer calories and no added sugar 🚫🍬 To appeal to health-conscious customers, cafes can offer sugar-free syrups, low-calorie milk alternatives, or even the option to add a scoop of greens to their beverages. Enhancing the nutritional value of your menu not only improves the perceived value of your offerings but also makes customers more willing to pay a premium. Explore the latest beverage trends curated by our experts for your spring menu in our blog https://bit.ly/3ISDC7t #CanterburyCoffee #Coffee #BeverageTrends #CanadianMenuTrends #BeverageIndustry #CanadianRoaster #SpringTrends #SpringMenu #MenuDevelopment